EPISODE 3 - TRUE STORIES
Time is a concept that connects us all. Watches make it possible for us to coordinate our plans and actions, they make time a collective experience. Nervertheless, time is built up by a multitude of individual moments; perhaps time would reveal itself as a kind of kaleidoscope opening another dimension were we able to picture it. That’s one of the reasons why I have always been fascinated about how to portray the passing of time.
Ever since we started we have explored the idea that a mechanical watch doesn’t have to be retro; for us a watch is something contemporary. Fifteen years ago we were pioneers in this field, and during this period several brands have accompanied us; contemporary horology finally arrived in the watch world. This is great, since it creates positive competition and increases the interest in avant garde watchmaking.
In between creating new watches, there is time for reflection and other projects, which is important for me since I am also a documentary filmmaker. And sometimes I have to travel to take in new thoughts and things. From time to time I do need to escape the counting of seconds.
The photos in Episode 3 were taken in some of my favourite places in Zürich, my hometown. Places where we meet for inspiration or to hang out, places where we discuss and exchange ideas when Felix, Cyrano, Dominique and I gather. By sharing some of these individual moments we hope to give you an idea about where URWERK is coming from, and how our watches are born.
– Martin Frei, artist, chief designer, and co-founder of URWERK.