Plaza Watch International - - Plaza Watch + Urwerk Promotion -

Time is a con­cept that con­nects us all. Watches make it pos­si­ble for us to co­or­di­nate our plans and ac­tions, they make time a col­lec­tive ex­pe­ri­ence. Nerver­the­less, time is built up by a mul­ti­tude of in­di­vid­ual mo­ments; per­haps time would re­veal it­self as a kind of kalei­do­scope open­ing an­other di­men­sion were we able to pic­ture it. That’s one of the rea­sons why I have al­ways been fas­ci­nated about how to por­tray the pass­ing of time.

Ever since we started we have ex­plored the idea that a me­chan­i­cal watch doesn’t have to be retro; for us a watch is some­thing con­tem­po­rary. Fif­teen years ago we were pi­o­neers in this field, and dur­ing this pe­riod sev­eral brands have ac­com­pa­nied us; con­tem­po­rary horol­ogy fi­nally ar­rived in the watch world. This is great, since it cre­ates pos­i­tive com­pe­ti­tion and in­creases the in­ter­est in avant garde watch­mak­ing.

In be­tween cre­at­ing new watches, there is time for re­flec­tion and other projects, which is im­por­tant for me since I am also a doc­u­men­tary film­maker. And some­times I have to travel to take in new thoughts and things. From time to time I do need to es­cape the count­ing of sec­onds.

The pho­tos in Episode 3 were taken in some of my favourite places in Zürich, my home­town. Places where we meet for in­spi­ra­tion or to hang out, places where we dis­cuss and ex­change ideas when Felix, Cyrano, Do­minique and I gather. By shar­ing some of th­ese in­di­vid­ual mo­ments we hope to give you an idea about where UR­W­ERK is com­ing from, and how our watches are born.

– Martin Frei, artist, chief designer, and co-founder of UR­W­ERK.

Felix Baum­gart­ner

Martin Frei

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