CELEBRITY FAVOURS

SIR RICHARD BRAN­SON TALKS TO US ABOUT HIS RE­LA­TION­SHIP WITH TIME.

Plaza Watch International - - Contents - words Nick Rice photo christophe mar­got AS TOLD TO: NICK RICE PHOTO VIR­GIN

You over­see an ar­ray of busi­nesses all over the world across dif­fer­ent time zones – how do you man­age the time you must ded­i­cate to each con­cern? Very early on I learnt the value of sur­round­ing your­self with great peo­ple and del­e­gat­ing. My won­der­ful as­sis­tant He­len and all of the team do a ter­rific job of man­ag­ing my sched­ule. So I del­e­gate re­spon­si­bil­i­ties to my team, which frees me up to fo­cus on the big­ger pic­ture. It of­fers the flex­i­bil­ity to be able to re­act quickly and di­vert all of my time and en­ergy to any op­por­tu­nity or con­cern. You al­ways strike peo­ple as a re­laxed and play­ful per­son, de­spite hav­ing the very se­ri­ous task of be­ing the fig­ure­head of so many suc­cess­ful busi­nesses – how do you divide the time be­tween work and play? Try­ing to divide time be­tween work and play is an im­pos­si­ble task. Thank­fully, I’ve never looked at life in that way. If you love what you do then there’s no dif­fer­ence be­tween work and play – it’s all living. Do you have sev­eral watches for dif­fer­ent ac­tiv­i­ties and dress modes? Yes, I wear many watches as I love do­ing lots of ac­tiv­i­ties around wa­ter and I tend to lose a few along the way. My dress mode is quite ca­sual; I’ve al­ways be­lieved ev­ery­one should wear what­ever they are most com­fort­able in. You won’t find any ties at Vir­gin!

What are some of your favourite watch brands?

I've worn a num­ber of dif­fer­ent brands over the years, of­ten be- cause they were part­ners in one of my many ad­ven­tures, like Bre­itling, which I wore for the Vir­gin At­lantic Chal­lenger. I'm cur­rently look­ing for­ward to see­ing which watch brand will part­ner us in our Vir­gin Ga­lac­tic mission and pro­duce the best watch for space travel…

What is one of your favourite mo­ments in a typ­i­cal day? Wak­ing up ev­ery morn­ing won­der­ing what ex­cite­ment the day will bring, and the first mo­ment I hear the voices of loved ones.

How would you de­scribe your re­la­tion­ship with time? The first thing that comes into my head when you ask that is time travel. We re­cently broke the sound bar­rier with Vir­gin Ga­lac­tic. Who is to say in the years to come we won’t break the light bar­rier, and make time travel a re­al­ity? We’ll need some very ad­vanced watches when that day comes! You live an in­cred­i­bly full and var­ied life, what times in your life are most pre­cious to you and is there a com­mon link be­tween them? The time I spend with my fam­ily is the most pre­cious to me. We’ve al­ways been an ex­tremely close-knit fam­ily and the mo­ments we spend to­gether are al­ways filled with smiles, laugh­ter and hap­pi­ness. The old cliché goes “Time is money” – how would you mod­ify it? There’s a beau­ti­ful line from the au­thor Zadie Smith: “Time is how you spend your love.” I couldn’t put it any bet­ter than that.

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