CRE­ATIVE MUSE

RICHARD MILLE WRITES ABOUT WATCHES FOR WOMEN

Plaza Watch International - - Contents - Wor d s RICHARD MILLE

From my view­point,

hu­man cre­ativ­ity cov­ers the en­tire gamut. From re­fined, highly tech­ni­cal prod­ucts like wrist­watches and ex­treme sports cars, through to prod­ucts of a more or­ganic na­ture, such as ex­quis­ite food and wines, or cre­ations from the worlds of art, lit­er­a­ture, ar­chi­tec­ture and de­sign. All this within a seam­less shift­ing of ac­cents, and I refuse to ac­cept any bound­aries within th­ese man­i­fes­ta­tions of hu­man ex­pres­sion. Sim­ply put, cre­ativ­ity rep­re­sents the very essence of living, of life it­self. Within this con­text, women’s watches of­fer very spe­cial pos­si­bil­i­ties to me for the sim­ple fact that they com­bine the me­chan­i­cal with the beau­ti­ful in a very flow­ing and or­ganic, unique man­ner. The tastes and de­sires of women are al­ways chang­ing and de­vel­op­ing in new di­rec­tions with ev­ery pass­ing year; this is not some­thing new and it makes the cre­ative as­pect even more chal­leng­ing for me, which I en­joy, be­cause I thrive on such cre­ative chal­lenges. In that vein I be­lieve it is true to say that to­day’s woman has more pos­si­bil­i­ties in ca­reers and per­sonal style at her dis­posal than ever be­fore, and there­fore has very high ex­pec­ta­tions about what she likes and why. Imag­ine... it was only some 30 years ago, when the idea of a fe­male pi­lot or driver was al­most un­think­able. Women man­agers were great rar­i­ties; I could give you a dozen ex­am­ples like th­ese from the past. And this change has also deeply af­fected the way women view ca­reers, fash­ion, and life­styles, right down to their tastes in cars and watches to­day. The me­chan­i­cal na­ture of a time­piece is no longer some­thing for a woman to ig­nore; women to­day want time­pieces that are beau­ti­ful but si­mul­ta­ne­ously me­chan­i­cal and tech­ni­cal. A con­tem­po­rary woman is keenly aware that the so­phis­ti­cated and tech­ni­cal na­ture of a me­chan­i­cal watch also can ex­press a lot about her­self. In other words, this ‘hid­den’ el­e­ment, the me­chan­i­cal in­te­rior of the watch, has in re­cent years be­come a recog­nis­able value for women. A part of the watch’s to­tal qual­ity and per­son­al­ity, and there­fore part of what it says about you. This is the main rea­son that I pro­moted me­chan­i­cal watches for women within the first few years of my brand’s in­cep­tion. For that rea­son I of­fer them a whole range of choices, start­ing from the purely tech­ni­cal ti­ta­nium woman’s RM 007 through to fully set ver­sions of the same model in 18-karat red or white gold. More ex­treme ver­sions of cre­ative artistry in stone set­ting, with the jew­ellery as­pect in­te­grated right into the mech­a­nism of watch, can be found in such time­pieces as the newly re­leased RM 26-01 Panda, or the limited RM 018 Hom­mage a Boucheron. That par­tic­u­lar watch set a philo­soph­i­cal stan­dard through the cre­ation of wheels from var­i­ous kinds of pre­cious and semi-pre­cious stones for its mech­a­nism – a world’s first. It is in essence a high jew­ellery piece with­out any stones on its ex­te­rior, like a per­sonal se­cret that only the owner will know. All the jew­ellery is in­side the watch in that time­piece. I think it’s fair to say that for me, jew­ellery watches for women are a kind of ul­ti­mate chal­lenge, be­cause the cre­ative im­pulses be­hind plac­ing stone set fig­ures such as a Celtic knot, snakes, a phoenix, dragons, pan­das, as used in sev­eral pieces in my col­lec­tion, all ac­tu­ally re­quire a high amount of tech­ni­cal en­gi­neer­ing to ac­com­plish, yet they are at the same time highly cre­ative and artis­tic ex­pres­sions of the watch­maker’s art.

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