Smart Watches

Plaza Watch International - - News -

We’ve all heard the throw­away com­ments about “watches be­ing point­less” now that the ubiq­uity of mo­bile phones has gone truly global. And yet this glib as­sump­tion that peo­ple in the mass mil­lions will dis­pense of the wrist­watch is quashed by the rude health of the global luxury watch mar­ket. So, will the ad­vent of smart­watches have an im­pact on the watch in­dus­try? Will we see hard-hit­ting dam­age com­pa­ra­ble to the ef­fect quartz watches had on the in­dus­try in the 1970s? Not a chance. For the sim­ple rea­son that the two prod­ucts are not mu­tu­ally ex­clu­sive. Any­one who can af­ford a de­cent me­chan­i­cal watch, be it at en­try level, mid-level or up into the ech­e­lons of haute hor­logerie – can also spend $200 on a smart­watch with­out a sec­ond thought. A smart­watch may be bought to en­hance a smart­phone ex­pe­ri­ence, but it will never re­place a fine watch.

The idea that any self-re­spect­ing lady or gen­tle­men would at­tend a black-tie din­ner wear­ing a black plas­tic Sam­sung watch is lu­di­crous. Peo­ple sim­ply have too much taste to al­low smart­watches to have any im­pact on the luxury watch seg­ment. So even as the re­cently un­veiled Sam­sung Galaxy Gear has beaten ri­vals Ap­ple, Mi­crosoft, Sony and Google to the punch with their smart­watch, you will find lit­tle con­cern in the halls of the Basel­world and SIHH watch fairs. Whether it be in­tel­li­gent watches, wear­able de­vices or strap on espresso mak­ers – there will al­ways be a place on the dis­cern­ing per­son’s wrist for a real watch.

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