Plaza Watch International - - Display Case -

Founded just over a quar­ter of a cen­tury ago in New York City, Ja­cob & Co. started as they in­tended to con­tinue. Namely, designing luxury time­pieces and ex­traor­di­nar­ily valu­able jew­ellery pieces. Af­ter years of designing for pri­vate clients and build­ing a ster­ling rep­u­ta­tion with lead­ers in the worlds of en­ter­tain­ment, sports and high fi­nance, the com­pany launched its flag­ship store in New York City in 2004. To­day, the brand has lo­ca­tions glob­ally and is recog­nised as one of the pre­mier luxury brands in fine watches and high jew­ellery. high jew­ellery and watches such as the SF24 help to bol­ster and safe­guard this rep­u­ta­tion.

This beast of a watch fea­tures the ap­peal­ing retro el­e­ment of a ‘Split Flap’ dis­play. Enough to set off a bout of nos­tal­gia ev­ery time you check the time, the spilt flap makes smart use of the hinged flap let­ters and num­bers dis­plays that used to grace ev­ery ar­rival and de­par­ture lounge of rail sta­tions and air­ports around the world. Also known as So­lari boards, af­ter So­lari di Undine, the Ital­ian com­pany that man­u­fac­tured them, a few still re­main, re­sist­ing the dig­i­tal revo­lu­tion for now, but the SF 24 cel­e­brates the mes­meris­ing old dis­play method.

The SF, which ob­vi­ously stands for Split Flap, com­bines a con­ven­tional dial with a split flap dis­play in a roller hous­ing at the top of the case, which shows the time in a sec­ond time zone. Two split flap sys­tems show, on the left, the name of the ref­er­ence city, and on the right, the hour for the city shown. The "24" refers to the 24 cities from which the owner can choose, cor­re­spond­ing to the 24 ma­jor time-zones with one hour off­sets from Green­wich Mean Time.

The hyp­notic me­chan­i­cal ac­tion of the split flap dis­play is a play­ful bit of horo­log­i­cal fun and the first time the sys­tem has been used in a wrist­watch. It’s per­fect for the stylish glo­be­trot­ter or vin­tage afi­cionado alike. Aug­ment­ing the dual split-flap dis­play is the rich com­plex­ity of the trans­par­ent dial, which re­veals parts of the move­ment and puts even more in the spot­light the ro­mance of ma­chin­ery ex­pressed by the SF 24.

A hefty crown at 4 is bal­anced by the pusher for ad­just­ing the split time dis­play, which is set into the side of the cylin­der that houses it. To show the whole en­sem­ble off is a com­plex, twopart sap­phire crys­tal that al­lows each of the two dis­plays to be re­vealed with crisp clar­ity. Mea­sur­ing in at a strap­ping 45 mm, the watch is pow­ered by a me­chan­i­cal self-wind­ing cal­i­bre 2220 de­vel­oped by Stu­dio7h38. It has a 40-hour power re­serve, and the SF 24 is of­fered in white gold, rose gold, or high-tech Grade 5 ti­ta­nium. En­dorsed by foot­ball mae­stro Chris­tiano Ron­aldo, the price is avail­able on re­quest.

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