PER­FECTLY IM­PER­FECT

How did a fam­ily business in north­ern Italy trans­form from hum­ble begin­nings into one of the world’s most sought after fine jew­ellery brands, with a stel­lar clien­tele? Plaza Watch speaks to Marco Bicego and dis­cov­ers how he went from zero to global in jus

Plaza Watch International - - Contents - WO R D S MICHAELA LAROSSE

From his company's home in north­ern Italy, Marco Bicego con­ceived a 25 year 'brand plan'. Less than half way through and his stun­ning jew­ellery has al­ready gone global.

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