The construct of time has never been so intensely prominent in the modern psyche. It is arguable that we are more aware of each passing second than at any previous point in history. We see the time displayed more frequently and on more objects than ever before... and we are ever more aware of its passing. How we react to that is another question… but industrious or idle, time is still pretty much everything – our past, present and future. We have to factor in time for every conscious activity. And we all know how lost time can have a knock on effect… miss something at a certain point in time, and the ripple can go on and on, with all kinds of different outcomes.
So accuracy and punctuality are of the greatest importance in an ordered world. Consider then, the logistical precision required to build a mini-city. Over a six-week period, 7,000 trucks laden with tonne after tonne of construction materials have flowed into Basel for the creation of Baselworld 2014 – the biggest event in the watch and jewellery industry and one of Switzerland’s largest and most ambitious logistics and construction projects.
The timetable for the arrival and departure of these trucks is made to the minute. Every effort is made, at all stages and by all involved, to avoid any delay, as time lost is unrecoverable. A team of 20,000 workers have executed their tasks on deadline so that this eight-day event can go off without a hitch.
As one of America’s greatest forefathers Benjamin Franklin said, “You may delay, but time will not.” Franklin also inspired the title of one of our most striking photoshoots created by the hugely talented Sven Prim. “Industry need not wish and he that lives upon hope will die fasting”. In other words, get to it. Do whatever it is you do because lost time is never found again.
Accordingly we have been consistently busy assembling this array of special features and reporting on the world of haute horlogerie. We have collated our ‘best of’ from SIHH, and compiled in-depth and up-to-date overviews on Zenith, TAG Heuer, Oris, Bell & Ross and Montblanc, plus insightful interviews with Romain Jerome, Roger Dubuis and Baume & Mercier’s Sara Sandmeier amongst others.
The CEO of La Montre Hermès Luc Perramond takes time out from his own busy schedule to write exclusively for Plaza Watch about the brand’s vision of time, and we visit their manufacture in Bienne to see first hand the artistry of each and every strap they produce.
Elsewhere we look at the burgeoning watch market in Latin America and cast an eye back in time to look at the life and work of the Da Vinci of Toledo, Juanelo Turriano.
It’s all here, the past, present and future in the world of horology, presented alongside a collection of peerless watch photography.
I hope you enjoy the fair and the issue,
See you next time
Nick Rice – Editor in Chief