Edi­tor’s Let­ter

Plaza Watch International - - Plaza Watch -

The con­struct of time has never been so in­tensely prominent in the modern psy­che. It is ar­guable that we are more aware of each pass­ing sec­ond than at any pre­vi­ous point in his­tory. We see the time dis­played more fre­quently and on more ob­jects than ever be­fore... and we are ever more aware of its pass­ing. How we re­act to that is an­other ques­tion… but in­dus­tri­ous or idle, time is still pretty much ev­ery­thing – our past, present and fu­ture. We have to fac­tor in time for ev­ery con­scious ac­tiv­ity. And we all know how lost time can have a knock on ef­fect… miss some­thing at a cer­tain point in time, and the rip­ple can go on and on, with all kinds of dif­fer­ent out­comes.

So ac­cu­racy and punc­tu­al­ity are of the great­est im­por­tance in an or­dered world. Con­sider then, the lo­gis­ti­cal pre­ci­sion re­quired to build a mini-city. Over a six-week pe­riod, 7,000 trucks laden with tonne af­ter tonne of con­struc­tion ma­te­ri­als have flowed into Basel for the cre­ation of Basel­world 2014 – the big­gest event in the watch and jew­ellery in­dus­try and one of Switzer­land’s largest and most am­bi­tious lo­gis­tics and con­struc­tion projects.

The timetable for the ar­rival and de­par­ture of these trucks is made to the minute. Ev­ery ef­fort is made, at all stages and by all in­volved, to avoid any de­lay, as time lost is un­re­cov­er­able. A team of 20,000 work­ers have ex­e­cuted their tasks on dead­line so that this eight-day event can go off with­out a hitch.

As one of Amer­ica’s great­est fore­fa­thers Ben­jamin Franklin said, “You may de­lay, but time will not.” Franklin also in­spired the ti­tle of one of our most strik­ing pho­to­shoots cre­ated by the hugely tal­ented Sven Prim. “In­dus­try need not wish and he that lives upon hope will die fast­ing”. In other words, get to it. Do what­ever it is you do be­cause lost time is never found again.

Ac­cord­ingly we have been con­sis­tently busy as­sem­bling this ar­ray of spe­cial fea­tures and re­port­ing on the world of haute hor­logerie. We have col­lated our ‘best of’ from SIHH, and com­piled in-depth and up-to-date over­views on Zenith, TAG Heuer, Oris, Bell & Ross and Mont­blanc, plus in­sight­ful in­ter­views with Ro­main Jerome, Roger Dubuis and Baume & Mercier’s Sara Sand­meier amongst oth­ers.

The CEO of La Mon­tre Her­mès Luc Per­ra­mond takes time out from his own busy sched­ule to write ex­clu­sively for Plaza Watch about the brand’s vi­sion of time, and we visit their man­u­fac­ture in Bi­enne to see first hand the artistry of each and ev­ery strap they pro­duce.

Else­where we look at the bur­geon­ing watch mar­ket in Latin Amer­ica and cast an eye back in time to look at the life and work of the Da Vinci of Toledo, Juanelo Tur­ri­ano.

It’s all here, the past, present and fu­ture in the world of horol­ogy, pre­sented along­side a col­lec­tion of peer­less watch photography.

I hope you en­joy the fair and the is­sue,

See you next time

Nick Rice – Edi­tor in Chief

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