We ask our ded­i­cated team of pro­fes­sional writ­ers and pho­tog­ra­phers… what’s the point?

Plaza Watch International - - Plaza Watch -


James Day is a world renowned pho­tog­ra­pher work­ing out of London and New York. He is a reg­u­lar contributor to many mag­a­zines in­clud­ing Van­ity Fair, The New Yorker and Wired and he has shot ad­ver­tis­ing cam­paigns for a huge list of in­ter­na­tional clients.

The point ac­cord­ing to James is, “I think that per­haps there is no point and that’s the beauty of it all. I love to take photographs and craft beau­ti­ful images and the fact that I get to make my liv­ing out of some­thing that most peo­ple do for a hobby al­ways cheers me up on a Mon­day morn­ing. This as­sign­ment was no ex­cep­tion as I got to hold in my hand some truly out­stand­ing pieces of de­sign and crafts­man­ship. If I was pushed I would say that per­haps some­times the point is just to make some­thing gor­geous."


Si­mon de Bur­ton has been writ­ing about the world of high-end watches since 1999. His work ap­pears in a range of ti­tles around the world, in­clud­ing the Fi­nan­cial Times, the Daily Tele­graph, Van­ity Fair 'On Time,' Ar­chi­tec­tural Di­gest and GQ. He is a con­tribut­ing ed­i­tor to the Patek Philippe in­ter­na­tional mag­a­zine and co-au­thor of the of­fi­cial his­tory of Of­ficine Pan­erai.

He says, “What's the point? The point is not to think about it too much. En­joy it while it lasts.”


Laura is a free­lance jour­nal­ist liv­ing and work­ing in the UK. She cut her teeth work­ing in pub­lish­ing houses in the Mid­dle East on mag­a­zines across a broad range of sub­ject ar­eas be­fore break­ing out on her own. She has honed her skills in business, lux­ury goods and travel writ­ing across five con­ti­nents. When not writ­ing, she en­joys run­ning, moun­tain hikes, el­der­flower cock­tails and bat­tling her Ot­tolenghi cook­book. In April she will be at­tempt­ing the Marathon des Sables, a 150-mile en­durance race across the Sa­hara desert.

What is the point? She says, “Self-im­prove­ment, ful­fil­ment: a sharp or ta­pered end.”


Michaela Larosse is a jour­nal­ist and ad­ver­tis­ing copy­writer who spe­cialises in writ­ing about brand­ing, me­dia, cul­ture and all is­sues re­lated to the cre­ative in­dus­tries.

For Michaela, “There is no point. You're an in­signif­i­cant speck pottering about on a tiny pin prick of a planet that's a mere dust mote sus­pended on a stray sun­beam in a for­got­ten cor­ner of a vast and un­know­able uni­verse. Best not to over think it - just en­joy the ride and put the ket­tle on.”


Sven Prim is an ad­ver­tis­ing pho­tog­ra­pher based in Stock­holm. He loves post-pro­duc­tion, his soundsys­tem, his wife and his eight house­mates. His next trip will be to visit Nick Rice in Scot­land or Wales or wher­ever it is he lives. Sven says that, “Point is in the Outer He­brides, Scot­land. It’s con­nected to the rest of the Isle of Lewis by a nar­row isth­mus, one mile in length and barely 100 me­tres wide. Point is sit­u­ated very close to the re­gional cap­i­tal Stornoway and it's home to around 2,600 peo­ple. It is one of the few dis­tricts of the Western Isles or Outer He­brides of Scot­land where the pop­u­la­tion is ac­tu­ally in­creas­ing. (Sven thought I asked him “Where is Point?”)


Josh Sims is a free­lance writer and ed­i­tor con­tribut­ing to the likes of the Fi­nan­cial Times, The Na­tional and Wall­pa­per. His lat­est book, '100 Ideas in Street Style', is pub­lished by Lau­rence King in April.

The point is at the end of this sen­tence.

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