CHRISTIE’S GOES ONLINE
Christie’s, the world’s finest auction house for timepieces and watches, has introduced an ‘ Online Only’ sales department in addition to their Auction and Private sales. Up and running as of 2014, this expansion of the esteemed watch sales specialists into the rather daunting online world is a natural progression for the auction house, who have been ranked for the eighth consecutive year as the world’s leading watch auction specialists.
The ability to make watch buying and selling that much more convenient and up-to date through the Online Only sales opens up the horizons to potential new collectors who may have been intimidated by grand and austere in- house auctions. Christie’s last year alone brought in a spectacular US$ 134 million through their watch collections; now they are set to not only increase their own profitability by opening up their sales resources but also by broadening their possible market too.
The internet is a wonderfully scary amalgamation of things you want to see, shouldn’t have seen, and things you didn't even know could be seen. So is the introduction of online sales going to change the nature of watch auctions or auctions in general? It’s certainly creating new opportunities in how to bag yourself a rare timepiece through the swift click of a button; perhaps the thrill and exhilaration of tapping your mouse and winning a 1950s vintage reference 2499 Patek Phillipe wristwatch is the next stage in watch collecting. Although Christie’s have brought their services into the technological era of online mania, the atmosphere and sense of occasion in physically being at a luxury auction can bear no comparison. Let’s hope the internet sows its seeds of information and helps spread the access to the luxury watch auction industry and spur the growth of budding horology enthusiasts.
A DIAMOND WR I S T WA T C H , BY CARTIER.