CHRISTIE’S GOES ON­LINE

Plaza Watch International - - News -

Christie’s, the world’s finest auc­tion house for time­pieces and watches, has in­tro­duced an ‘ On­line Only’ sales depart­ment in ad­di­tion to their Auc­tion and Pri­vate sales. Up and run­ning as of 2014, this ex­pan­sion of the es­teemed watch sales spe­cial­ists into the rather daunt­ing on­line world is a nat­u­ral pro­gres­sion for the auc­tion house, who have been ranked for the eighth con­sec­u­tive year as the world’s lead­ing watch auc­tion spe­cial­ists.

The abil­ity to make watch buy­ing and sell­ing that much more con­ve­nient and up-to date through the On­line Only sales opens up the hori­zons to po­ten­tial new col­lec­tors who may have been in­tim­i­dated by grand and aus­tere in- house auc­tions. Christie’s last year alone brought in a spec­tac­u­lar US$ 134 mil­lion through their watch col­lec­tions; now they are set to not only in­crease their own prof­itabil­ity by open­ing up their sales re­sources but also by broad­en­ing their pos­si­ble mar­ket too.

The in­ter­net is a won­der­fully scary amal­ga­ma­tion of things you want to see, shouldn’t have seen, and things you didn't even know could be seen. So is the in­tro­duc­tion of on­line sales go­ing to change the na­ture of watch auc­tions or auc­tions in gen­eral? It’s cer­tainly cre­at­ing new op­por­tu­ni­ties in how to bag your­self a rare time­piece through the swift click of a but­ton; per­haps the thrill and ex­hil­a­ra­tion of tap­ping your mouse and win­ning a 1950s vin­tage ref­er­ence 2499 Patek Phillipe wrist­watch is the next stage in watch col­lect­ing. Although Christie’s have brought their ser­vices into the tech­no­log­i­cal era of on­line ma­nia, the at­mos­phere and sense of oc­ca­sion in phys­i­cally be­ing at a lux­ury auc­tion can bear no com­par­i­son. Let’s hope the in­ter­net sows its seeds of in­for­ma­tion and helps spread the ac­cess to the lux­ury watch auc­tion in­dus­try and spur the growth of bud­ding horol­ogy en­thu­si­asts.

A DI­A­MOND WR I S T WA T C H , BY CARTIER.

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