BÉDAT & CO. THE 828

Plaza Watch International - - Display Case -

Swiss pi­o­neers in women’s time­pieces, Bédat & Co. was founded by Madame Si­mone Bédat in 1996. The brand ex­cels in cre­at­ing a dy­namic syn­ergy of di­a­mond and steel and their lat­est me­chan­i­cal au­to­matic model, the 828, with an ETA Cal­i­bre 111/2 289A2, is iconic for its 151 di­a­mond en­crusted bezel that is or­dained by a se­duc­tive crown guard adorned in yet more di­a­monds. It has a 36.5mm di­am­e­ter stain­less steel case and a 42-hour power re­serve and the de­sign lan­guage is sharp and clean, with thick Ro­man nu­mer­als. The cool, chic sil­very steel and the pep­per­ing of pe­tite qual­ity di­a­monds, help to il­lu­mi­nate the brand’s logo of the con­joined dou­ble Bs – be­ing rep­re­sen­ta­tive of the num­ber 8, which sym­bol­ises sev­eral philo­soph­i­cal mean­ings, in­clud­ing pros­per­ity and per­fec­tion. This sub­tle weav­ing of the brand’s iden­tity in the dial is a re­flec­tion of how typ­i­cally fem­i­nine traits of del­i­cacy and so­phis­ti­ca­tion are at the heart of Bédat’s val­ues. Adding to th­ese qual­i­ties is one of sev­eral avail­able straps or bracelets – the hand sewn al­li­ga­tor strap, which helps brings a stronger el­e­ment to the de­sign that oth­er­wise is exquisitely soft in its shadow of the shim­mer­ing di­a­monds and steel. The prac­ti­cal dif­fi­culty of em­bed­ding di­a­monds into steel as op­posed to the usual gold or other pre­cious met­als is in­dica­tive of Bédat’s drive to cre­ate uniquely bold fem­i­nine watches; it rep­re­sents a cer­tain strength and in­de­pen­dence from the usual main­stream crafts­man­ship. The 828, as you can imag­ine, does not shy away from be­ing tra­di­tion­ally clas­sic in de­sign, yet, this to some women may seem out of touch with the mod­ern fe­male and could be one of its great­est hin­drances. This could be over­come though by choos­ing the black al­li­ga­tor strap and thus hav­ing a healthy bal­ance of a beau­ti­fully aes­thetic dial with a ro­bust and stur­dier leather strap.

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