THE BRADLEY: A TIMEPIECE DESIGNED TO TOUCH AND FEEL
Bradley Snyder an American lieutenant lost his use of vision when he was caught in an IED explosion whilst serving in Afghanistan as a bomb defuser. His blindness created in him a fierce sense of independence and in 2012 he arrived, he competed and he won the gold medal in swimming at the London Paralympics. This burning desire to still retain his autonomy and his freedom to continue to be in control of his life despite his loss of sight was recognised by Eone Timepieces owner, Hyungsoo Kim. Eone Timepieces look for the opportunity to co-design inclusive products that are available to anyone irrespective of age, gender or ability. Thus, the Bradley Timepiece is exactly what it says on the tin, a timepiece. It is not a watch, because you do not need to watch this to tell the time, it is designed to be felt and touched. The titanium body is fitted with two metal sphere balls, one indicating the minute on the top and one indicating the hour on the side. The two spheres are connected by magnets underneath which run on a Swiss Ronda quartz movement and although they may occasionally become displaced from everyday movement, the spheres will always reconnect to the correct time with a swift flick of the wrist. The watch is sleek, modern and extraordinarily functional for both people with or without sight. It has it all in terms of fashion and function, the dial measures at 40mm, it has a range of straps from either a silver stainless steel to more rustic colours of olive green and mustard yellow cotton straps. The Bradley watch is a collaboration of liberation and empowerment for the wearer because the design from Eone has ensured that the integrity of the wearer, whether visually impaired or not, is never compromised nor made conspicuous. It is precisely why this watch is so diverse in its market that it has the ability to reach out to everyone and anyone.