THE BRADLEY: A TIME­PIECE DE­SIGNED TO TOUCH AND FEEL

Plaza Watch International - - Display Case -

Bradley Sny­der an Amer­i­can lieu­tenant lost his use of vi­sion when he was caught in an IED ex­plo­sion whilst serv­ing in Afghanistan as a bomb de­fuser. His blind­ness cre­ated in him a fierce sense of in­de­pen­dence and in 2012 he ar­rived, he com­peted and he won the gold medal in swimming at the London Par­a­lympics. This burn­ing de­sire to still re­tain his au­ton­omy and his free­dom to con­tinue to be in con­trol of his life de­spite his loss of sight was recog­nised by Eone Time­pieces owner, Hyung­soo Kim. Eone Time­pieces look for the op­por­tu­nity to co-de­sign in­clu­sive prod­ucts that are avail­able to any­one ir­re­spec­tive of age, gen­der or abil­ity. Thus, the Bradley Time­piece is ex­actly what it says on the tin, a time­piece. It is not a watch, be­cause you do not need to watch this to tell the time, it is de­signed to be felt and touched. The ti­ta­nium body is fit­ted with two metal sphere balls, one in­di­cat­ing the minute on the top and one in­di­cat­ing the hour on the side. The two spheres are con­nected by mag­nets un­der­neath which run on a Swiss Ronda quartz move­ment and although they may oc­ca­sion­ally be­come dis­placed from every­day move­ment, the spheres will al­ways re­con­nect to the cor­rect time with a swift flick of the wrist. The watch is sleek, mod­ern and ex­traor­di­nar­ily func­tional for both peo­ple with or with­out sight. It has it all in terms of fash­ion and func­tion, the dial mea­sures at 40mm, it has a range of straps from ei­ther a sil­ver stain­less steel to more rus­tic colours of olive green and mus­tard yel­low cot­ton straps. The Bradley watch is a col­lab­o­ra­tion of lib­er­a­tion and em­pow­er­ment for the wearer be­cause the de­sign from Eone has en­sured that the in­tegrity of the wearer, whether vis­ually im­paired or not, is never com­pro­mised nor made con­spic­u­ous. It is pre­cisely why this watch is so di­verse in its mar­ket that it has the abil­ity to reach out to ev­ery­one and any­one.

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