Plaza Watch International - - Display Case -

Bri­tish watch brand Christo­pher Ward has al­ways been known as an in­dus­try dis­rup­tor – the company’s ini­tial goal was to play havoc with the tra­di­tional model and cause a revo­lu­tion in the in­dus­try. The aim was to cre­ate and pro­vide “the cheap­est most ex­pen­sive watches in the world.”

Es­tab­lished in 2004 and launch­ing their first watch in June 2005, the brand has sub­se­quently re­leased a mul­ti­tude of watches in var­i­ous types, from dress and dive to mo­tor­sport and avi­a­tion, util­is­ing move­ments from man­u­fac­tur­ers such as ETA, Sel­lita and Ronda. It was long thought that this type of af­fil­i­a­tion would con­tinue and ex­ter­nal move­ments would be bought in, and the watches as­sem­bled in Switzer­land to ex­act­ing stan­dards, to pro­vide a value-based me­chan­i­cal watch to com­pare with oth­ers in the mar­ket that do not pro­duce their own move­ments. Even with the changes to the sup­ply chain be­ing brought about by the Swatch group, it was still a sim­ple de­duc­tion to think that the brand would move away from ETA and fo­cus on Sel­lita or even So­prod.

How­ever, Christo­pher Ward had showed some move­ments away from this stan­dard by work­ing with Jo­hannes Jahnke at Syn­er­gies Hor­logeres to de­velop cal­i­bres on top of base move­ments, such as the bril­liant jumping hour mod­i­fi­ca­tion of the ETA 2824-2 au­to­matic move­ment for the C9 Har­ri­son Jumping Hour.

Now in its tenth year and fol­low­ing four years of de­vel­op­ment Christo­pher Ward has re­leased the Cal­i­bre SH21 – an in-house move­ment en­tirely de­signed and as­sem­bled by the brand. The cal­i­bre was re­leased at the same time as the news that Christo­pher Ward has merged with their long time sup­plier, the Swiss move­ment man­u­fac­turer Syn­er­gies Horologères, founded by in­dus­try veteran Jörg Bader seven years ago.

The Jo­hannes Jahnke de­signed SH21 is a self-wind­ing cal­i­bre that fea­tures a 120-hour, or 5-day, power re­serve. The move­ment has been de­vel­oped with for­ward plan­ning, so that in time it might carry mod­ules that will give a watch GMT, chrono­graph, power re­serve and per­haps jumping hour func­tions.

A re­mark­able achieve­ment for such a young firm and made even more re­mark­able by the price a watch this cal­i­bre is within reach. The C9 Har­ri­son 5 Day Au­to­matic is priced at €1,875.

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