Richard Mille has welcomed a new brand ambassador to its ranks in the unlikely guise of Michelin-starred chef Carlo Cracco.
Cracco represents an unusual move for the brand, which is better known for its stable of A-list endorsers from the world of sport, such as tennis champ Rafael Nadal and golfer Bubba Watson.
The chef possesses the brand's prerequisites of being at the peak of his career and a leader in his field, having been awarded three Gambero Rosso 'forks', in addition to the Michelin stars, for the food at his Milan-based restaurant Cracco-Peck. He is also a popular face on Italian national television, starring in Masterchef Italia and Hell’s Kitchen Italia.
Cracco will wear an RM 11-01 Flyback Chronograph Roberto Mancini in a titanium case, a material resistant to mechanical stress and the high temperatures typically encountered in kitchens.
“I am intrigued by watches”, said Cracco, “particularly the complicated ones; and reliable timekeeping in a kitchen is absolutely essential. A place where steam, steel and sharp edges rule – kitchens are full of hidden dangers. This is why it is important to rely on a watch that is robust at the same time as being reliable. I believe this Richard Mille model is perfect to face all those challenges”.
Peter Harrison, CEO Of Richard Mille Europe, Middle East and Africa, comments: ‘’I have long admired Carlo Cracco’s work and I love eating his food. His innovative approach to cooking – whilst never forgetting his Italian roots – is very close to Richard Mille’s approach to watchmaking: daring and revolutionary without forgetting the codes and tradition of high-end horology. We are delighted to welcome Carlo into our family.’’