WHAT IS PER­FEC­TION?

Plaza Watch International - - News -

Pi­aget has launched a new global ad­ver­tis­ing cam­paign that fea­tures the tagline ‘Per­fec­tion in Life’ and asks lead­ing in­ter­na­tional fig­ures to de­fine their per­sonal no­tion of per­fec­tion – with the con­cept plac­ing Pi­aget watch and jew­ellery pieces cen­tral to the idea of per­fect prod­ucts for per­fect peo­ple in per­fect places.

The 20 ‘per­fec­tion­ists’ in­vited by Pi­aget to com­mu­ni­cate their ideal are am­bas­sadors and friends of the brand that ex­cel in their field and who have al­ready ded­i­cated them­selves to the pur­suit of per­fec­tion.

Amongst the first can­di­dates to re­veal their pas­sions are Yves Pi­aget, de­scen­dant of the watch­mak­ing dy­nasty and now chair­man of Pi­aget SA; Fa­cundo Pieres, the polo cham­pion and Pi­aget am­bas­sador; lead­ing Por­tuguese ac­tress Maria João Bas­tos; Yara, Le­banese singer and Arab mu­sic star; Pablo Heras-Casado, 2014 Con­duc­tor of the Year and head of St Luke’s Orches­tra in New York and Dorothée Gil­bert, Prin­ci­pal Dancer of the Paris Opera Bal­let.

The cam­paign hopes to re­flect all the dif­fer­ent facets of per­fec­tion that can be ex­pe­ri­enced, whether a mo­ment or land­scape, or a feel­ing that em­bod­ies the idea in the eyes of the par­tic­i­pants. With this in mind, bal­let dancer Dorothée Gil­bert equates per­fec­tion with har­mony, while Yves Pi­aget re­veals that only na­ture is per­fect.

As the cam­paign rolls for­ward, fur­ther par­tic­i­pants will be un­veiled and asked to share their im­pres­sions of per­fec­tion through so­cial me­dia.

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