RIVER DEEP, MOUN­TAIN HIGH

Plaza Watch International - - News -

Alpina has cre­ated a limited edi­tion watch in support of the Swiss char­ity ‘Race for Wa­ter’, which will be worn by Alpina brand am­bas­sador Aurélien Du­croz as he un­der­takes a num­ber of en­vi­ron­men­tal chal­lenges on be­half of the foun­da­tion. The watch, called the ‘Alpiner ‘4’ Chrono­graph, Race for Wa­ter’, fea­tures the foun­da­tion’s colours and will be limited to 400 mod­els world­wide.

Race for Wa­ter is a foun­da­tion ded­i­cated to wa­ter preser­va­tion that or­gan­ises nu­mer­ous mis­sions world­wide to rally the business and sci­ence com­mu­ni­ties to its cause. It aims to ed­u­cate and raise aware­ness con­cern­ing two ma­jor wa­ter-re­lated is­sues: the pol­lu­tion of lakes and oceans by plas­tic and the preser­va­tion of fresh­wa­ter.

In his role as ‘Wa­ter Guardian’ for the foun­da­tion, two-time world freeride ski­ing cham­pion Du­croz will ven­ture into un­ex­plored ter­ri­to­ries where the sea and moun­tains meet, to doc­u­ment the con­stantly evolv­ing nat­u­ral wa­ter cy­cle. It is ex­pected he will re­veal in­for­ma­tion that is es­sen­tial to the un­der­stand­ing of the evo­lu­tion of seas and oceanic cli­mate. Guido Bene­dini, CEO of Alpina, which is donat­ing part of the prof­its of the limited edi­tion watch to support the foun­da­tion’s ac­tiv­i­ties, said: "We are proud and happy to support the Race for Wa­ter foun­da­tion and our am­bas­sador and ‘Wa­ter Guardian’ Aurélien Du­croz in their ef­forts to save the most pre­cious re­source in the world, the source of which, for the most part, is found in the Alpine en­vi­ron­ment. It is our duty and our re­spon­si­bil­ity."

Anne-Cé­cile Turner, di­rec­tor of the Race for Wa­ter foun­da­tion, said: "The Foun­da­tion is very proud to wel­come Alpina, a pres­ti­gious brand, as an Of­fi­cial Sup­porter as well as Aurélien Du­croz, the per­fect am­bas­sador to rep­re­sent the foun­da­tion and ac­com­pany us in our ef­forts to raise aware­ness re­gard­ing wa­ter preser­va­tion."

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