Though it might seem like a tiny bit of a stretch for this little company, the big investment it has been making in sponsoring Formula 1 team Marussia and driver Max Chilton for three years has been paying off in terms of recognition and awareness. Most recently, however, it has paid off because the technicians at Armin Strom were allowed to create some movement components out of an engine block used in actual Formula 1 racing. “As the movement is always at the centre of our watch’s design, it makes a lot of sense to draw attention to it this way,” Greisler said. There have been enormous changes in F1 engines this season, with regulations forcing teams to move to V6 hybrid technology, so getting their hands on one to take apart wasn’t difficult for Greisler. The material is now in use to make the bridges of the movements of the Racing Gravity powered by Calibre AMR13-MR.