Plaza Watch International - - Display Case -

Detroit based brand Shi­nola have down­sized the Runwell model from its orig­i­nally hefty 47mm male coun­ter­part to a dainty fem­i­nine 36mm. Shi­nola have been sub­tle with the trans­for­ma­tions be­tween the men’s and the lady’s model and they still re­tain many sim­i­lar fea­tures. Per­haps this uni­sex de­sign is pre­cisely why it is so ap­peal­ing; the ro­bust leather straps (of sev­eral dif­fer­ent colours) and the white to grey, grey to black di­als of­fer a real allure for the mod­ern fe­male wearer.

The Runwell 36mm stands firmly op­posed to typ­i­cally fem­i­nine ladies watches yet still re­tains a bold el­e­gance with qual­ity raw ma­te­ri­als in­cor­po­rated into the de­sign. It may not pos­sess the most com­plex of move­ments, but the quartz Ar­gonite 705 move­ment is com­prised of over four-dozen Swiss made parts and uses a three hand re­mote sweep, which is pro­duced in a pur­pose­built Shi­nola watch fac­tory in Detroit. Shi­nola fo­cus their syn­the­sis be­tween their USA ori­gins and qual­ity Swiss made move­ments and it cre­ates an im­pres­sive look­ing watch. Stain­less steel is the only metal used in the de­sign, mak­ing up the case and its plat­ing as well as the 16mm buckle. This gives the watch a clean and neu­tral look that pro­duces a time­less and clas­sic ap­peal to the wearer. Not only that, the case back is an iconic sta­ple of Shi­nola’s Amer­i­can de­sign and en­ter­prise with clear and strik­ing brand­ing that punches ‘state­ment’.

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