THE SHINOLA RUNWELL
Detroit based brand Shinola have downsized the Runwell model from its originally hefty 47mm male counterpart to a dainty feminine 36mm. Shinola have been subtle with the transformations between the men’s and the lady’s model and they still retain many similar features. Perhaps this unisex design is precisely why it is so appealing; the robust leather straps (of several different colours) and the white to grey, grey to black dials offer a real allure for the modern female wearer.
The Runwell 36mm stands firmly opposed to typically feminine ladies watches yet still retains a bold elegance with quality raw materials incorporated into the design. It may not possess the most complex of movements, but the quartz Argonite 705 movement is comprised of over four-dozen Swiss made parts and uses a three hand remote sweep, which is produced in a purposebuilt Shinola watch factory in Detroit. Shinola focus their synthesis between their USA origins and quality Swiss made movements and it creates an impressive looking watch. Stainless steel is the only metal used in the design, making up the case and its plating as well as the 16mm buckle. This gives the watch a clean and neutral look that produces a timeless and classic appeal to the wearer. Not only that, the case back is an iconic staple of Shinola’s American design and enterprise with clear and striking branding that punches ‘statement’.