The World’s Most Expensive Watches,
By Ariel Adams
Vulgar it might be, and certainly a sign of the times, but it seems an inescapable mark of 21st century living to, as Oscar Wilde had it, know the price of everything and the value of nothing. Perhaps this book – with its emphasis not on the best, or the smartest, or the most crafted, but simply the most expensive watches – is a product of that. Focusing on the last decade – in which, the author notes, watch values have soared to the $5m and more mark – the book sets the baseline at $200,000 and explores the notable watches that can command such prices. Aware, indeed, that talking about money in this way is so very mid-1980s – and that’s not a compliment – the authors also try to, as he puts it, deconstruct the price tag, noting that exclusivity and prestige – artificial constructs of marketing both – are often as important as the qualities of the physical object itself.