Plaza Watch International - - News -

Seiko were the first watch brand to ex­per­i­ment with e-pa­per and e-ink on a watch back in 2007 (eons ago) with the rather pricey Seiko Spec­trum. The watch fea­tured a bracelet wrapped in an e-screen, so the vi­su­als could be changed at will. Seiko fol­lowed this up with the EPD Ac­tive Ma­trix col­lec­tion, also pretty ex­pen­sive, and then came the lesser known brands, such as Phos­phor, of­fer­ing cheaper al­ter­na­tives. Now Seiko’s home ri­vals Sony are play­ing catch up with the im­mi­nent re­lease of the Sony FES e-ink watch. The watch has been de­vel­oped by a Sony sub­sidiary called Fash­ion En­ter­tain­ments (FES) and funds for the cre­ation of the watch were raised via an In­ter­net crowd-fund­ing plat­form in Ja­pan called Makuake (what hap­pened to the idea of crowd-fund­ing plat­forms be­ing used to help in­di­vid­u­als and small business get a start? Big business has usurped the lit­tle man it seems).

The FES watch will have an e-pa­per dis­play – sim­i­lar in look and feel to e-book read­ers like Ama­zon's Kin­dle – and the watch face and strap de­sign will be able to switch be­tween dif­fer­ent ef­fects, such as a sim­u­lated leather strap with metal case, or all metal and var­i­ous con­fig­u­ra­tions. It’s not pitched at be­ing a smart watch as there is limited func­tion­al­ity; it’s more of a stab at fash­ion­able wear­able tech­nol­ogy. FES claim the watch is able to last for 60 days of bat­tery life on a sin­gle charge. The crowd-fund­ing cam­paign closed but was re­cently re-opened to al­low more peo­ple to pledge money and re­ceive Sony FES watch when the time comes. FES says that the watch will be avail­able for sale some­time in 2015.

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