Plaza Watch International - - News -

The flam­boy­ant French en­tre­pre­neur and in­ven­tor Franck Dubarry has been away from the world of watches for eight years, ever since sell­ing his ex­traor­di­nar­ily suc­cess­ful brand Tech­noMarine in 2006. In the nine years he owned the brand, Dubarry notched up some im­pres­sive statis­tics: $1 bil­lion re­tail fig­ures from the sale of 2.5 mil­lion watches across a global dis­tri­bu­tion net­work of more than 100 coun­tries. In­fa­mous for mar­ry­ing plas­tic with di­a­monds (500,000 carats of di­a­monds were traded dur­ing the company’s run) the prod­ucts may have di­vided opin­ion, but there is no re­fut­ing the suc­cess.

While he’s been away from the in­dus­try Dubarry has kept him­self busy. Very busy. He’s learned Span­ish – his sixth lan­guage – grad­u­ated from the London School of Eco­nomics with an MBA, opened Karate Do­jos around the world, qual­i­fied as a black belt in Karate and be­come a sen­sei him­self, in­vested in ma­jor real es­tate ven­tures, such as a polo re­sort out­side Buenos Aires, played polo, bred horses, even tried his hand at film pro­duc­ing in Hol­ly­wood, with the role of pro­ducer for the film 13 and the soon-to-be- re­leased Bruce Wil­lis ac­tion thriller, Five Against a Bul­let. He’s also in­vented an anti-theft de­vice lug­gage, avail­able through his company Lev Tech­nol­ogy.

One might won­der where he gets the time to de­sign a new range of watches as well…but he has, this time bear­ing his own name. So what can we ex­pect? The man him­self says, “I have three mod­els, one is called the Crazy Balls two-hand ver­sion, and then I have the Crazy Balls Chrono, and then a Ton­neau ver­sion. We are mix­ing the ma­te­ri­als, hav­ing an al­liance of ma­te­ri­als. It’s re­fresh­ing, re­ju­ve­nat­ing and I’m go­ing to try and price it well… mean­ing based on the qual­ity I’ll give it the best value. I don't have a def­i­nite price but the three-hand Crazy Balls will prob­a­bly around $1000 to $1500 and then the di­a­mond ver­sion will go up.”

Due to be launched on March 19 at Baselworld, make sure to book an ap­point­ment, as the pre­sen­ta­tion will not be made pub­lic. “Peo­ple who want to see the watches will need to make an ap­point­ment… you won't see any­thing on the out­side; it will be a closed booth.”

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