The flamboyant French entrepreneur and inventor Franck Dubarry has been away from the world of watches for eight years, ever since selling his extraordinarily successful brand TechnoMarine in 2006. In the nine years he owned the brand, Dubarry notched up some impressive statistics: $1 billion retail figures from the sale of 2.5 million watches across a global distribution network of more than 100 countries. Infamous for marrying plastic with diamonds (500,000 carats of diamonds were traded during the company’s run) the products may have divided opinion, but there is no refuting the success.
While he’s been away from the industry Dubarry has kept himself busy. Very busy. He’s learned Spanish – his sixth language – graduated from the London School of Economics with an MBA, opened Karate Dojos around the world, qualified as a black belt in Karate and become a sensei himself, invested in major real estate ventures, such as a polo resort outside Buenos Aires, played polo, bred horses, even tried his hand at film producing in Hollywood, with the role of producer for the film 13 and the soon-to-be- released Bruce Willis action thriller, Five Against a Bullet. He’s also invented an anti-theft device luggage, available through his company Lev Technology.
One might wonder where he gets the time to design a new range of watches as well…but he has, this time bearing his own name. So what can we expect? The man himself says, “I have three models, one is called the Crazy Balls two-hand version, and then I have the Crazy Balls Chrono, and then a Tonneau version. We are mixing the materials, having an alliance of materials. It’s refreshing, rejuvenating and I’m going to try and price it well… meaning based on the quality I’ll give it the best value. I don't have a definite price but the three-hand Crazy Balls will probably around $1000 to $1500 and then the diamond version will go up.”
Due to be launched on March 19 at Baselworld, make sure to book an appointment, as the presentation will not be made public. “People who want to see the watches will need to make an appointment… you won't see anything on the outside; it will be a closed booth.”