Cel­e­brat­ing 25 Years of the Salon In­ter­na­tional de la Haute Hor­logerie

The in­com­pa­ra­ble Nick Foulkes has been to almost ev­ery SIHH since its in­cep­tion in 1991. He re­calls some of the highs and lows of his favourite event on the cal­en­dar.

Plaza Watch International - - Sihh Special - WO R D S NICK FOULKES

qual­ity that I be­lieve is re­ferred to as chutz­pah to tell the Swiss watch in­dus­try to take its an­nual trade fair and get knot­ted, and it takes a par­tic­u­larly far-sighted sort of ge­nius to cre­ate an al­ter­na­tive ca­pa­ble of evolv­ing with the in­dus­try into a new cen­tury and a new era. Hap­pily, Alain Do­minique Per­rin, has both chutz­pah and far-sighted ge­nius in abun­dance. Look at almost any as­pect of the mod­ern land­scape of the lux­ury goods in­dus­try and you will see that the for­mer Cartier boss was in there years ago.

The Arts? Fon­da­tion Cartier cel­e­brated 30 years last year. Mu­seum shows of vin­tage prod­ucts? There have been mu­seum shows of old Cartier for the last quar­ter of a cen­tury. A trade fair that re­flects the qual­i­ties of lux­ury and re­fine­ment em­bod­ied in a fine time­piece? The SIHH cel­e­brates its 25 the birth­day this year.

Back at the end of the 1980s Per­rin felt that the

It takes a

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