WIL­HELM SCH­MID

A. Lange & Söhne

Plaza Watch International - - Sihh Special -

What is a last­ing mem­ory from any of the last 25 years of the SIHH?

At the end of my first SIHH, in 2011, I had an odd ex­pe­ri­ence be­cause we had to drink the last bar­rels of the Saxon beer that we serve at our booth be­cause Swiss cus­tom reg­u­la­tions do not al­low us to re-im­port it to Ger­many.

What is your favourite watch from any SIHH and why?

The Dato­graph Up/Down, not only be­cause it is a fan­tas­tic time­piece, but also be­cause it is the first project that I have ac­com­pa­nied from pro­to­type stage to the launch at the SIHH.

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