PERRELET’S MUL­TI­ME­DIA MOJO

Plaza Watch International - - Display Case -

It’s the time of year for re­ju­ve­na­tion and rein­ven­tion and Perrelet has seized the mo­ment to give it­self a makeover – well, its web­site to be spe­cific, which you’ll find at perrelet.com. The com­pre­hen­sive over­haul means ev­ery part of the site has been given some ex­tra oomph, from menus and us­abil­ity, to videos and images. Ev­ery prod­uct now ben­e­fits from its own graphic en­vi­ron­ment, en­hanced by a mul­ti­tude of vi­su­als, as well as an in­creased num­ber of photographs. Aes­thetic em­pha­sis has been placed on the Man­u­fac­ture’s in-house move­ments and on the brand’s grand watch­mak­ing tra­di­tion: an­i­mated pages and videos now bring to life the move­ment and dy­nam­ics of Perrelet’s Tur­bine mod­els. Through­out, all colours and themes sync with the new ad­ver­tis­ing cam­paign and, re­flect­ing the brand’s global de­mo­graphic, the site has been cre­ated in seven lan­guages. Is it just us or has your click­ing fin­ger sud­denly got very itchy?

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