RICHARD MILLE: LONDON CALL­ING

Plaza Watch International - - Boutique -

cer­tain some­thing to pique the an­tic­i­pa­tion of the global elite, but the open­ing of the new Richard Mille bou­tique in London's May­fair dis­trict – the brand's first UK stand-alone out­let – has been cir­cled in di­aries since it was first an­nounced.

The store takes up a com­mand­ing po­si­tion on Mount Street, an el­e­gant av­enue of red­brick man­sions that makes up London's hottest des­ti­na­tion for all things luxe.

The UK cap­i­tal now boasts the largest num­ber of high­net-worth in­di­vid­u­als on the planet, and it's no co­in­ci­dence that the bou­tique is within strolling dis­tance of London's most prom­i­nent res­i­dences. Richard Mille's ar­rival con­firms Mount Street's sta­tus as a new epi­cen­tre for lovers of haute horol­ogy.

Tucked away from the hus­tle and bus­tle of the thronged shop­ping streets, the dis­cern­ing watch lover can ex­pect a client ex­pe­ri­ence of the ut­most so­phis­ti­ca­tion at 90 Mount Street. Ser­vice is per­son­able and re­laxed, ex­actly what cus­tomers who ap­pre­ci­ate be­spoke brand shop­ping would ex­pect.

So what will they find when they get there? The 80 square me­tres of space is ar­ranged on two floors, with a com­pre­hen­sive prod­uct pre­sen­ta­tion rang­ing from sports watches and high per­for­mance time­pieces, to the newly launched ladies col­lec­tion, limited edi­tions and unique pieces.

The per­son­alised in-store ex­pe­ri­ence takes place in dis­creet seat­ing ar­eas and a VIP lounge. The in­te­rior scheme has been taste­fully cu­rated and is beau­ti­fully fin­ished with noble ma­te­ri­als in­clud­ing ex­otic woods, leather and glass – a per­fect en­vi­ron­ment in which to view the Richard Mille col­lec­tion.

Peter Har­ri­son, CEO, Richard Mille, EMEA, com­ments, “The London mar­ket is very im­por­tant for Richard Mille for lo­cal sales but also within the con­text of a truly global mar­ket. Our London bou­tique will of­fer an ad­di­tional op­por­tu­nity to share ex­pe­ri­ences with the brand in an en­vi­ron­ment of ul­ti­mate lux­ury where prod­uct knowl­edge and cus­tomer ser­vice are at the op­ti­mum.”

It takes a

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