What does Baselworld mean to you personally and professionally, and how do you prepare for it?
Baselword is a tradition. This year is going to be my 26th Basel fair. It is the most important week of the year each year. I can meet with our clients from all over the world in one week and this is key, as it would otherwise take 2 years! Every year there is the stress of the novelties to present. Eventhough I have said to myself let's be better organized next year over the years. Every time our watchmakers assemble the last piece the day before the opening.
What is one of your favourite memories from any of the previous Baselworld fairs?
I would come back to Blancpain times in 1994 when we had dinner at Donati with Jean-Claude Biver together with M. Margulies, our distributor for UK and a big supplier of the Brunei's golden period. We took the panel "COMPLET" at the restaurant and put it on the door of our booth the next morning showing that we were "COMPLET" full or sold out. That remains a great memory of enjoyable times.