MARK A. HAYEK
CEO , Breguet, Blancpain and Jaquet Droz
What does Baselworld mean to you personally and professionally, and how do you prepare for it?
Baselworld is one of the most fascinating and exciting weeks of the year. It is the period during which we see our new products – our babies – coming to life. Baselworld is also a window to the world; I always look forward to meeting with journalists and customers from all over the world. It is very enriching to see this melting pot of cultures, emotions, energy and creativity.
What is one of your favourite memories from any of the previous Baselworld fairs?
There are always highlights and for me each edition of Baselworld is special. Our presentations have a lot of success and I am grateful for that. I’m also very enthusiastic to unveil our latest creations, which are the result of our watchmakers’ amazing work. More importantly, I’m very happy to see the passion in the eyes of the first customers and journalists who discover our novelties.