MARK A. HAYEK

CEO , Breguet, Blanc­pain and Ja­quet Droz

Plaza Watch International - - Baselworld 2015 -

What does Baselworld mean to you per­son­ally and pro­fes­sion­ally, and how do you pre­pare for it?

Baselworld is one of the most fas­ci­nat­ing and ex­cit­ing weeks of the year. It is the pe­riod dur­ing which we see our new prod­ucts – our ba­bies – com­ing to life. Baselworld is also a win­dow to the world; I al­ways look for­ward to meet­ing with jour­nal­ists and cus­tomers from all over the world. It is very en­rich­ing to see this melt­ing pot of cul­tures, emo­tions, en­ergy and cre­ativ­ity.

What is one of your favourite mem­o­ries from any of the pre­vi­ous Baselworld fairs?

There are al­ways high­lights and for me each edi­tion of Baselworld is spe­cial. Our pre­sen­ta­tions have a lot of suc­cess and I am grate­ful for that. I’m also very en­thu­si­as­tic to un­veil our lat­est cre­ations, which are the re­sult of our watch­mak­ers’ amaz­ing work. More im­por­tantly, I’m very happy to see the pas­sion in the eyes of the first cus­tomers and jour­nal­ists who dis­cover our nov­el­ties.

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