General Director, Tag Heuer
What does Baselworld mean to you personally and professionally, and how do you prepare for it?
I am extremely attached to Baselworld. It represents nothing less than my entry into the world of watchmaking. It was back in 2004 that I was asked to create the Monaco V4’s belts, before anything was known about the project. The greatest watchmakers all said it was impossible. Within two years we had the first one up and ticking and, in early 2008, I joined the company to create its R&D Division. Eleven years after my first Basel fair I’ll be at the next one as the General Director of the brand. With all our teams, I start preparing for Basel as soon as the previous one ends. After pushing the boundaries of performance and precision for many years, it’s time for a new set of real challenges – to create disruptive technologies accessible to as many people as possible while never breaking with the codes of a time-honored industry that is part of luxury.
What is one of your favourite memories from any of the previous Baselworld fairs?
When talking about Basel there are inevitably many memories... The most striking for me is probably 2012, when I presented the Carrera MikrotourbillonS, the world’s fastest and most accurate double tourbillon chronograph. This technology is a synthesis of everything I have created during my ten years in watchmaking. Now I have to create what comes next; something bolder, more disruptive, but also more accessible. Each year the best Basel memory will always be what remains to be invented. For a creator, this is only natural.