GUY SÉMON

Gen­eral Di­rec­tor, Tag Heuer

Plaza Watch International - - Baselworld 2015 -

What does Baselworld mean to you per­son­ally and pro­fes­sion­ally, and how do you pre­pare for it?

I am ex­tremely at­tached to Baselworld. It rep­re­sents noth­ing less than my en­try into the world of watch­mak­ing. It was back in 2004 that I was asked to create the Monaco V4’s belts, be­fore any­thing was known about the project. The great­est watch­mak­ers all said it was im­pos­si­ble. Within two years we had the first one up and tick­ing and, in early 2008, I joined the com­pany to create its R&D Di­vi­sion. Eleven years af­ter my first Basel fair I’ll be at the next one as the Gen­eral Di­rec­tor of the brand. With all our teams, I start pre­par­ing for Basel as soon as the pre­vi­ous one ends. Af­ter push­ing the bound­aries of per­for­mance and pre­ci­sion for many years, it’s time for a new set of real chal­lenges – to create dis­rup­tive tech­nolo­gies ac­ces­si­ble to as many peo­ple as pos­si­ble while never break­ing with the codes of a time-hon­ored in­dus­try that is part of lux­ury.

What is one of your favourite mem­o­ries from any of the pre­vi­ous Baselworld fairs?

When talk­ing about Basel there are in­evitably many mem­o­ries... The most strik­ing for me is prob­a­bly 2012, when I pre­sented the Car­rera Mikro­tour­bil­lonS, the world’s fastest and most ac­cu­rate dou­ble tour­bil­lon chrono­graph. This tech­nol­ogy is a syn­the­sis of ev­ery­thing I have cre­ated dur­ing my ten years in watch­mak­ing. Now I have to create what comes next; some­thing bolder, more dis­rup­tive, but also more ac­ces­si­ble. Each year the best Basel mem­ory will al­ways be what re­mains to be in­vented. For a cre­ator, this is only nat­u­ral.

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