Owner & President, Oris
What does Baselworld mean to you personally and professionally, and how do you prepare for it?
Baselworld is the highlight of our year. It is the moment when we receive feedback from our customers and retailers around the world to what we have been working on for the past year. It is also the moment that the global Oris family – all our partners, marketing and sales people – come together and share a time together in the Oris spirit.
What is one of your favourite memories from any of the previous Baselworld fairs?
That’s when we launched a new motor sport collection a few years ago with an F1 car that was driving down the floors of the car park adjacent to Baselworld – this got a lot of attention at this sometimes slightly formal fair and was fun to watch!