UL­RICH HER­ZOG

Owner & Pres­i­dent, Oris

Plaza Watch International - - Baselworld 2015 -

What does Baselworld mean to you per­son­ally and pro­fes­sion­ally, and how do you pre­pare for it?

Baselworld is the high­light of our year. It is the mo­ment when we re­ceive feed­back from our cus­tomers and re­tail­ers around the world to what we have been work­ing on for the past year. It is also the mo­ment that the global Oris fam­ily – all our part­ners, mar­ket­ing and sales peo­ple – come to­gether and share a time to­gether in the Oris spirit.

What is one of your favourite mem­o­ries from any of the pre­vi­ous Baselworld fairs?

That’s when we launched a new mo­tor sport col­lec­tion a few years ago with an F1 car that was driv­ing down the floors of the car park ad­ja­cent to Baselworld – this got a lot of at­ten­tion at this some­times slightly for­mal fair and was fun to watch!

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