Vice President, Breitling
What does Baselworld mean to you personally and professionally, and how do you prepare for it?
It is THE place to be. For all professionals of the watch industry, Baselworld is the most important event of the year. Regarding Breitling, the fair is the first opportunity to see all our new models for the year ahead. It means a lot of preparation but also a lot of expectations. Having the chance to meet so many people from all over the world within a single week provides for an incredibly rich and unique exchange and experience.
What is one of your favourite memories from any of the previous Baselworld fairs?
Every year, my favourite moment is when we finally have the privilege to present our new products and to listen to the first pieces of feedback. Having quite a lot of interesting new things to present this year, it might well be that my favourite memory is yet to happen!