The watch: Omega 220150 Seamaster Planet Ocean The movie: Quantum of Solace (2008) The actor: Daniel Craig
James Bond has worn over 20 iconic watches across some 25 globally popular films. However, since Goldeneye (1995), Omega has been the official watch for ‘Her Majesty's Secret Service Agent 007’. According to company sources, the deal had a profound impact on the brand, which Omega calls “the James Bond effect”. In numbers, it means that in 1996 sales increased by a factor of ten, and this effect occurs each time, with a dramatic surge in Seamaster sales following the release of a movie.