Rolex: His­tory, icons and Record-break­ing Mod­els ,

by Maria Cap­pel­letti, pub­lished by An­tique Col­lec­tors' Club

Plaza Watch International - - Books -

An­other month passes, and an­other flurry of books on Rolex – how do pub­lish­ers con­vince them­selves there is a mar­ket for yet an­other? Sim­ple. Rolex is prob­a­bly the most read­ily-recog­nised watch brand in the world, surely less a man­u­fac­turer of time­pieces as man­ager of dreams and as­pi­ra­tions on a global scale – a syn­onym for suc­cess, of a kind – such is the po­tency and the cur­rency of its name. In­deed, af­ter hard cash, a Rolex is said to be the next best thing if you're stuck in a tricky sit­u­a­tion. This book charts the Rolex story but lets the su­per-de­tailed im­agery do most of the talk­ing.

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