A friend said to me recently, “I don’t read any more, I never get the time,” and I thought, should my friend ever make the time to read again, they would do well to absorb the Tao Te Ching… the classic Chinese written in the 6th century BC by the ‘Old Master’ Lao Tzu.
It’s the most translated work in world literature and with good reason – it’s a treasure chest of human wisdom, largely delivered in easily digestible quotes and couplets, making it perfectly suited to the shallow attention span of the modern age.
One memorable line states, “Time is a created thing. To say 'I don't have time,' is like saying, 'I don't want to’”.
I don’t mean to sound like some cretinous self-help charlatan, but it’s inarguably true. Time can be used in whichever way we choose… all too often, when we say ‘I don’t have time’ we do want to, but we’re tied to commitments and responsibilities. The challenge we all have on our hands is to use our time so that we can do what we want to, when we want to. Seizing control of our time is easier said than done but nothing could be more worth the effort.
FRANCK DUBARRY TALKS about how he took back control of how he spends his time on page 92, and how this newfound appreciation inspired his new and soon-to-be-launched eponymous watch brand. And on the subject of time and its eternal mutability, be sure to read Josh Sims’ fascinating essay on page 140 about the many ways in which different cultures perceive and express time.
Spring has arrived and that means the return of Baselworld – the biggest event on the watch industry’s calendar. I spoke to ten CEOs from some of the top-echelon brands about their memories of this annual extravaganza and Nicholas Foulkes recounts some experiences from nearly 25 years of attending the fair.
There's much more besides, so… I hope you can make some time to get comfy and enjoy the issue.
All the best,
Nick Rice – Editor in Chief