Ed­i­tor’s Let­ter

Plaza Watch International - - Plaza Watch -

A friend said to me re­cently, “I don’t read any more, I never get the time,” and I thought, should my friend ever make the time to read again, they would do well to ab­sorb the Tao Te Ching… the clas­sic Chi­nese writ­ten in the 6th cen­tury BC by the ‘Old Master’ Lao Tzu.

It’s the most trans­lated work in world lit­er­a­ture and with good rea­son – it’s a trea­sure chest of hu­man wis­dom, largely de­liv­ered in eas­ily di­gestible quotes and cou­plets, mak­ing it per­fectly suited to the shal­low at­ten­tion span of the mod­ern age.

One mem­o­rable line states, “Time is a cre­ated thing. To say 'I don't have time,' is like say­ing, 'I don't want to’”.

I don’t mean to sound like some cretinous self-help char­la­tan, but it’s inar­guably true. Time can be used in which­ever way we choose… all too of­ten, when we say ‘I don’t have time’ we do want to, but we’re tied to com­mit­ments and re­spon­si­bil­i­ties. The chal­lenge we all have on our hands is to use our time so that we can do what we want to, when we want to. Seiz­ing con­trol of our time is eas­ier said than done but noth­ing could be more worth the ef­fort.

FRANCK DUBARRY TALKS about how he took back con­trol of how he spends his time on page 92, and how this new­found ap­pre­ci­a­tion in­spired his new and soon-to-be-launched epony­mous watch brand. And on the sub­ject of time and its eter­nal mu­ta­bil­ity, be sure to read Josh Sims’ fas­ci­nat­ing es­say on page 140 about the many ways in which dif­fer­ent cul­tures per­ceive and ex­press time.

Spring has ar­rived and that means the re­turn of Baselworld – the big­gest event on the watch in­dus­try’s cal­en­dar. I spoke to ten CEOs from some of the top-ech­e­lon brands about their mem­o­ries of this an­nual ex­trav­a­ganza and Ni­cholas Foulkes re­counts some ex­pe­ri­ences from nearly 25 years of at­tend­ing the fair.

There's much more be­sides, so… I hope you can make some time to get comfy and en­joy the is­sue.

All the best,

Nick Rice – Ed­i­tor in Chief

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