LongInes Leg­end

Plaza Watch International - - Display Case -

Some brands form part­ner­ships with am­bas­sadors of all sorts – ath­letes, mu­si­cians, ac­tors and so on – but Longines has part­nered with a place. And why not? To mark the union be­tween the highly es­teemed Swiss watch­maker from Saint-Imier and the re­sort of St. Moritz, Longines launches the Con­quest 1/100th St. Moritz.

This is now the of­fi­cial Watch of the bu­colic Alpine vil­lage and it’s an ap­peal­ing new chronograph that keeps time to one hun­dredth of a se­cond – ad­di­tion to the Con­quest col­lec­tion. Longines has been a renowned time­keeper for sport­ing per­for­mances since 1878 and this part­ner­ship with the fa­mous Swiss ski re­sort in­tro­duces a unique move­ment with the lat­est-gen­er­a­tion tech­nolo­gies. The Con­quest 1/100th se­ries re­sponds to the needs of ath­letes, pro­fes­sion­als and sports fans, by mea­sur­ing mul­ti­ple in­ter­me­di­ary times. It has an in­tu­itive ana­logue dis­play that shows the time to one hun­dredth of a se­cond us­ing a sep­a­rate hand. All of this is pos­si­ble thanks to a lat­est gen­er­a­tion move­ment. The move­ment is quartz – the L440, and has been de­vel­oped ex­clu­sively for Longines by the man­u­fac­ture ETA. This new model in­cludes a mi­cro­con­troller with a flash mem­ory that al­lows the watch to be re­set in­stantly and al­lows in­ter­me­di­ary times to be recorded. With a di­am­e­ter of 41mm, the steel watch has a sil­ver face that dis­plays hours, min­utes, small sec­onds at 6 o'clock, the date and other chrono­graphic func­tions: a cen­tral sec­onds hand, a 30-minute stop­watch at 2 o'clock and a 12-hour stop­watch at 10 o'clock. The hand in yel­low dis­plays time to one hun­dredth of a se­cond and is the watch's crown­ing glory at the cen­tre. Touches of yel­low and blue on the hands and the dial are a nod to the dis­tinc­tive logo of St. Moritz, which is also en­graved on the case back.

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