Some brands form partnerships with ambassadors of all sorts – athletes, musicians, actors and so on – but Longines has partnered with a place. And why not? To mark the union between the highly esteemed Swiss watchmaker from Saint-Imier and the resort of St. Moritz, Longines launches the Conquest 1/100th St. Moritz.
This is now the official Watch of the bucolic Alpine village and it’s an appealing new chronograph that keeps time to one hundredth of a second – addition to the Conquest collection. Longines has been a renowned timekeeper for sporting performances since 1878 and this partnership with the famous Swiss ski resort introduces a unique movement with the latest-generation technologies. The Conquest 1/100th series responds to the needs of athletes, professionals and sports fans, by measuring multiple intermediary times. It has an intuitive analogue display that shows the time to one hundredth of a second using a separate hand. All of this is possible thanks to a latest generation movement. The movement is quartz – the L440, and has been developed exclusively for Longines by the manufacture ETA. This new model includes a microcontroller with a flash memory that allows the watch to be reset instantly and allows intermediary times to be recorded. With a diameter of 41mm, the steel watch has a silver face that displays hours, minutes, small seconds at 6 o'clock, the date and other chronographic functions: a central seconds hand, a 30-minute stopwatch at 2 o'clock and a 12-hour stopwatch at 10 o'clock. The hand in yellow displays time to one hundredth of a second and is the watch's crowning glory at the centre. Touches of yellow and blue on the hands and the dial are a nod to the distinctive logo of St. Moritz, which is also engraved on the case back.