DRIVE TIME: WATCHES INSPIRED BY AUTOMOBILES, MOTORCYCLES AND RACING,
By Aaron Sigmond, published by Rizzoli
There are two touch-points that perhaps connect watches and cars, a relationship that might otherwise seem a rather unexpected one. There’s the fact that cars can go very fast – and some watches, historically at least, have been good at recording time over distance – and, perhaps, the shared family ancestry in the design of cockpit dials and watch faces. Sigmond takes a bigger view and sees the association in the fact that both car and watch are, sometimes, beautifully engineered objects – with a craft that wins the best exemplars of both classes museum space. The author takes a look at the Rolex Daytona, TAG Heuer Monaco, as well as more commercially-minded tie-ins between the respective makers – Breitling and Bentley, IWC and Mercedes, Hublot and Ferrari. You own the car? Buy the matching watch. That’s class, that is.