DRIVE TIME: WATCHES IN­SPIRED BY AU­TO­MO­BILES, MO­TOR­CY­CLES AND RAC­ING,

By Aaron Sig­mond, pub­lished by Riz­zoli

Plaza Watch International - - Books -

There are two touch-points that per­haps con­nect watches and cars, a re­la­tion­ship that might oth­er­wise seem a rather un­ex­pected one. There’s the fact that cars can go very fast – and some watches, his­tor­i­cally at least, have been good at record­ing time over dis­tance – and, per­haps, the shared fam­ily an­ces­try in the de­sign of cock­pit di­als and watch faces. Sig­mond takes a big­ger view and sees the as­so­ci­a­tion in the fact that both car and watch are, some­times, beau­ti­fully en­gi­neered ob­jects – with a craft that wins the best ex­em­plars of both classes mu­seum space. The au­thor takes a look at the Rolex Day­tona, TAG Heuer Monaco, as well as more com­mer­cially-minded tie-ins be­tween the re­spec­tive mak­ers – Bre­itling and Bent­ley, IWC and Mercedes, Hublot and Fer­rari. You own the car? Buy the match­ing watch. That’s class, that is.

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