So­cial me­dia proves to boost em­ployee en­gage­ment

Iran Daily - - Society -

There’s no doubt that so­cial me­dia has changed hu­man be­hav­ior over the past decade. Ac­cord­ing to re­search, 81 per­cent of Amer­i­cans have a so­cial me­dia pro­file, and two hours are spent on so­cial me­dia ev­ery day by the av­er­age per­son. While cor­po­ra­tions aren’t us­ing Linkedin, Twit­ter, In­sta­gram, Pinterest and the like to en­gage their em­ploy­ees, many are tak­ing the fea­tures that make these so­cial me­dia com­pa­nies so suc­cess­ful and adding them to their in­ter­nal com­mu­ni­ca­tions and learn­ing plat­forms.

In­ter­nal com­mu­ni­ca­tion and train­ing pro­fes­sion­als need to cul­ti­vate em­ployee buy-in and en­gage­ment for each cam­paign or course they launch. Af­ter all, an in­spired work­force of­ten goes hand-in-hand with in­creased em­ployee morale, pro­duc­tiv­ity and im­proved cus­tomer sat­is­fac­tion, driv­ing bet­ter top- and bot­tom-line re­sults, re­ported.

Over the past few years, tens of thou­sands of brands have adopted turnkey plat­forms to ac­ti­vate their em­ploy­ees. The fol­low­ing tools high­light how gam­i­fi­ca­tion, so­cial­iza­tion and re­wards plat­forms are cur­rently be­ing lever­aged.

While, for most peo­ple, work isn’t all fun and games, many com­pa­nies have turned to gam­i­fi­ca­tion tools to boost em­ployee per­for­mance, mo­ti­va­tion and en­gage­ment. The more of­ten com­pa­nies cel­e­brate their em­ploy­ees, the more en­gaged they are on the job.

No­var­tis, one of the largest phar­ma­ceu­ti­cal com­pa­nies in the world, uses gam­i­fi­ca­tion to ed­u­cate em­ploy­ees on its prod­uct port­fo­lio and to re­in­force com­pany val­ues. From games and chal­lenges to badges and leader­boards, the com­pany has been us­ing gam­i­fi­ca­tion for a few years. For three years straight, they have run a pro­gram fo­cused on dis­tance-learn­ing for 600 em­ploy­ees around the world, fo­cused on work­ing to­gether on real chal­lenges. No­var­tis re­ports a 12-per­cent in­crease in em­ployee sat­is­fac­tion af­ter the first year of im­ple­men­ta­tion.

There are many prod­ucts in the gam­i­fi­ca­tion space in­clud­ing Badgeville, Bunch­ball and Gam­ef­fec­tive. How­ever, Work­place Ar­cade is a fairly new com­pany on the scene and is set­ting it­self apart with its Slack-like com­mu­ni­ca­tion tool that turns em­ployee, depart­ment and com­pa­ny­wide goals into con­tests, rec­og­niz­ing and re­ward­ing ac­com­plish­ments in real time. Com­pa­nies can set up teams, de­fine scor­ing met­rics, launch chal­lenges, pub­li­cize win­ners and award tan­gi­ble prizes.

Ac­cord­ing to global in­for­ma­tion, data and mea­sure­ment com­pany Nielsen, 92 per­cent of peo­ple trust earned me­dia, like rec­om­men­da­tions from their peers, over all other forms of me­dia. This is one of the rea­sons why Face­book is so suc­cess­ful. One year ago, Face­book launched Work­place to ex­tend its suc­cess into the cor­po­rate world.

Work­place is a ded­i­cated space for em­ploy­ees to con­nect, com­mu­ni­cate and col­lab­o­rate on work-re­lated ini­tia­tives. Any­one fa­mil­iar with Face­book fea­tures such as Mes­sen­ger, livestream­ing video and trend­ing sto­ries, can jump right in and en­gage in a sim­i­lar fash­ion at the of­fice.

While there are other prod­ucts in the mar­ket­place like Slack, Yam­mer and G Suite, what makes Work­place so easy is that it has the same fea­tures and in­ter­face as Face­book, a plat­form used by over two bil­lion peo­ple world­wide. The only dif­fer­ence be­tween Face­book’s con­sumer plat­form and the cor­po­rate plat­form is that an in­di­vid­ual’s ac­counts can’t be mixed and that all con­tent in Work­place is owned by the em­ployer.

Peer recog­ni­tion is a crit­i­cal build­ing block in any strong com­pany cul­ture. Be­cause in most or­ga­ni­za­tions, man­age­ment over­sees more em­ploy­ees and ini­tia­tives than they can ef­fec­tively han­dle, recog­ni­tion of­ten gets over­looked. Recog­ni­tion is easy to give and great to re­ceive. The hardest part about giv­ing recog­ni­tion is re­mem­ber­ing to do it in real time.

Se­lect­ing an em­ployee en­gage­ment plat­form can be com­pli­cated. How­ever, if you want to im­prove your em­ployee’s com­mu­ni­ca­tion, col­lab­o­ra­tion, in­cen­tives, re­wards and plenty of user an­a­lyt­ics, it’s a wor­thy in­vest­ment. De­ter­min­ing what prod­uct will best serve your com­pany all comes down to iden­ti­fy­ing your longterm com­pany goals. In the al­ways-con­nected world we live in to­day, rec­og­niz­ing em­ploy­ees shouldn’t be left to HR — it’s cru­cial to your com­pany’s suc­cess.


Newspapers in English

Newspapers from Iran

© PressReader. All rights reserved.