Fin­land’s Hes­burger First Western Burger Chain in Iran

Iran News - - FRONT PAGE -

HELSINKI (Dis­patches) - Fin­land’s Hes­burger has opened its first branch in Iran, be­com­ing the first Western burger chain to set up in the coun­try since the 1979 Is­lamic Revo­lu­tion. It is lo­cated in the Tehran­pars dis­trict on the eastern side of Tehran, ac­cord­ing to an April 13 tweet from Fin­nish am­bas­sador to Iran Keijo Nor­vanto.

After the es­tab­lish­ment of the Is­lamic Repub­lic of Iran nearly 40 years ago, all for­eign food restau­rants were shut down, in­clud­ing McDon­ald’s and KFC out­lets.

Hes­burger has no other out­lets in the Per­sian Gulf re­gion, Cen­tral Asia or the South Cau­ca­sus. “The restau­rant’s open­ing cer­e­mony at­tracted plenty of cus­tomers on Fri­day, and the re­cep­tion was very pos­i­tive. The open­ing cer­e­mony was also at­tended by the Fin­nish am­bas­sador to Iran,” Hes­burger’s founder Heikki Salmela wrote on the com­pany’s web­site.

“Iran is a mar­ket of 80 mil­lion cus­tomers, which does not yet have Western burger restau­rants. We see it as an op­por­tu­nity. Our goal is to open 1-2 restau­rants in Iran a year,” the Helsin­gin Sanomat news­pa­per quoted the com­pany’s CEO Kari Salmela as say­ing,

Ac­cord­ing to its re­port, some of the in­gre­di­ents for Hes­burger’s Ira­nian of­fer­ing will be pro­duced in Fin­land, in­clud­ing may­on­naise.

Hes­burger said it has plans to ex­pand in the Per­sian Gulf re­gion. One out­let is ex­pected to open in Abu Dhabi later this year.

The com­pany opened a restau­rant in Da­m­as­cus in 2004, but it was closed down a year later.

Hes­burger is an in­sti­tu­tion in Fin­land. It out-per­forms the likes of Burger King and McDon­ald’s there, while it is also strong in coun­tries in­clud­ing Lithua­nia, Latvia, Es­to­nia, Rus­sia and Be­larus.

In the sum­mer of 2017, Spain’s Telepizza opened its first branch in Iran. It be­came the first for­eign pizza restau­rant to move into the Ira­nian mar­ket. It has ex­panded its busi­ness in Iran since its de­but.

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