ﻏﻮﻝﻫﺎﻯ ﺍﺳﺘﺎﺭﺕﺁپ ﺳﺎﻝ 2016

Sanat Newspaper - - ﺻﻨﻌﺖ 2016 -

»ﺭﻩ ﺻﺪﺳــﺎﻟﻪ ﺭﺍ ﻳــﻚ ﺷــﺒﻪ ﭘﻴﻤﻮﺩﻥ« ﺍﻳﻦ ﻧﺨﺴــﺘﻴﻦ ﺟﻤﻠﻪﺍﻯ ﺍﺳــﺖ ﻛﻪ ﺩﺭﺑﺎﺭﻩ ﺍﺳــﺘﺎﺭﺕﺁپﻫﺎ ﺑﻪ ﺫﻫﻦ ﻣﻰﺭﺳــﺪ. ﺍﺯ ﺩﺍﺧﻞ ﭘﺎﺭﻛﻴﻨﮓ، ﺩﺭ ﺍﺗﺎﻕ ﻛﻮﭼﻚ ﻳﻚ ﺧﺎﻧﻪ ﻭ ﺣﺘﻰ ﺍﺯ ﺧﻮﺍﺑﮕﺎﻩ ﺩﺍﻧﺸﺠﻮﻳﻰ ﺷﺎﻳﺪ ﻫﻴﭻﻛــﺲ ﻧﺘﻮﺍﻧﺪ ﻓﻜﺮﺵ ﺭﺍ ﻛﻨﺪ ﻛﻪ ﺍﻳﺪﻩﻫﺎﻯ ﺷــﻜﻞﮔﺮﻓﺘﻪ ﺍﺯ ﻫﻤﻴــﻦ ﺟﺎﻫﺎ ﺣﺎﻻ ﺗﺒﺪﻳﻞ ﺑﻪ ﺷــﺮﻛﺖﻫﺎﻯ ﻏﻮﻟــﻰ ﺩﺭ ﺟﻬﺎﻥ ﺷﺪﻩﺍﻧﺪ ﻛﻪ ﺩﺳــﺖ ﺑﺮﺗﺮ ﺭﺍ ﺩﺭ ﺑﺎﺯﺍﺭ ﺩﺍﺭﻧﺪ. ﺍﻳﻦ ﺷﺮﻛﺖﻫﺎ ﺣﺎﻻ ﺳﺎﺧﺘﻤﺎﻥﻫﺎﻯ ﺑﺰﺭگ ﻭ ﻫﺰﺍﺭﺍﻥ ﻛﺎﺭﻣﻨﺪ ﺩﺍﺭﻧﺪ ﺍﻣﺎ ﻫﻤﻪﭼﻴﺰ ﺁﻧﻬﺎ ﺍﺯ ﻳﻚ ﺍﻳﺪﻩ، ﻓﻜﺮ ﻭ ﺧﻼﻗﻴﺖ ﺩﺭ ﺟﺎﻳﻰ ﻛﻮﭼﻚ ﺷﺮﻭﻉ ﺷﺪ. ﺁﻧﻬﺎ ﺍﺳﺘﺎﺭﺕ ﻛﺎﺭ ﺭﺍ ﺯﺩﻧﺪ ﻭ ﺑﺎ ﭘﺸﺘﻜﺎﺭ ﺑﻪ ﻧﻘﻄﻪ ﻛﻨﻮﻧﻰ ﺭﺳﻴﺪﻧﺪ.

ﺑﺰﺭﮔﺘﺮﻳــﻦ ﻛﻤﭙﺎﻧﻰﻫﺎﻯ ﺣــﻮﺯﻩ ﻓﻨﺎﻭﺭﻯ ﻛﻪ ﺣــﺎﻻ ﺩﺭ ﺩﺭﻩ ﺳــﻴﻠﻴﻜﻮﻥ)ﻣﻨﻄﻘﻪﺍﻯ ﺍﺳــﺖ ﺩﺭ ﺣﺪﻭﺩ 07ﻛﻴﻠﻮﻣﺘﺮﻯ ﺟﻨﻮﺏ ﺷﺮﻗﻰ ﺳﺎﻧﻔﺮﺍﻧﺴﻴﺴﻜﻮ ﻛﺎﻟﻴﻔﺮﻧﻴﺎ ﺍﻳﺎﻻﺕ ﻣﺘﺤﺪﻩ ﺍﻣﺮﻳﻜﺎ( ﺷﻬﺮﺕ ﺍﻳــﻦ ﻣﻨﻄﻘﻪ ﺑﻪﺩﻟﻴﻞ ﻗﺮﺍﺭ ﺩﺍﺷــﺘﻦ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﺷــﺮﻛﺖﻫﺎﻯ ﻣﻄــﺮﺡ ﺍﻧﻔﻮﺭﻣﺎﺗﻴــﻚ ﺟﻬﺎﻥ ﺍﺯﺟﻤﻠــﻪ ﺍﻳﻨﺘﻞ، ﺍﭘﻞ، ﺍﻳﺴــﻮﺱ، ﮔــﻮﮔﻞ، ﻧﻮﻛﻴﺎ، ﻳﺎﻫﻮ ...ﻭ ﺍﺳــﺖ. ﺩﺭ ﺍﻳﻦ ﻧﺎﺣﻴﻪ ﮔﺎﺭﺍژﻯ ﺍﺳــﺖ ﻛــﻪ ﺩﺭﺣﺎﻝﺣﺎﺿﺮ ﺑﻪﻋﻨﻮﺍﻥ ﻧﻤﺎﺩ ﺩﺭﻩ ﺳــﻴﻠﻴﻜﻮﻥ ﻭ ﻣﺤﻞ ﺗﻮﻟﺪ ﺁﻥ ﺷــﻨﺎﺧﺘﻪ ﻣﻰﺷــﻮﺩ؛ ﮔﺎﺭﺍژﻯ ﻛﻪ ﺩﻭ ﺩﺍﻧﺸﺠﻮﻯ ﻣﻬﻨﺪﺳﻰ ﺩﺍﻧﺸــﮕﺎﻩ ﺍﺳــﺘﻨﻔﻮﺭﺩ ﻓﻌﺎﻟﻴﺖ ﺧﻮﺩ ﺭﺍ ﺩﺭ ﺁﻥ ﺁﻏﺎﺯ ﻛﺮﺩﻩ ﺑﻮﺩﻧﺪ. ﺁﻧﻬﺎ ﻫﺮﺭﻭﺯ ﺑﻪ ﺗﻮﺳﻌﻪ ﻛﺴﺐﻭﻛﺎﺭ ﺧﻮﺩ ﻣﻰﺍﻧﺪﻳﺸﻴﺪﻧﺪ ﺗﺎ ﺍﻳﻨﻜﻪ ﻣﻮﻓﻖ ﺷــﺪﻧﺪ ﺭﻛﻮﺭﺩﻫﺎﻯ ﺑﻰﺳﺎﺑﻘﻪﺍﻯ ﺩﺭ ﺳﺮﻋﺖ ﺭﺷﺪ ﺩﺭﺁﻣﺪ ﺑﻪ ﺛﺒﺖ ﺑﺮﺳﺎﻧﻨﺪ. ﺷــﺮﻛﺖﻫﺎﻯ ﻋﺼﺮ ﻓﻨﺎﻭﺭﻯ ﺑﻪ ﻣﺮﻭﺭ ﺑﺰﺭﮔﺘﺮ، ﺛﺮﻭﺗﻤﻨﺪﺗﺮ ﻭ ﻗﻮﻯﺗﺮ ﺍﺯ ﺷــﺮﻛﺖﻫﺎﻯ ﺩﻭﺭﺍﻥ ﺻﻨﻌﺘﻰ ﻣﻰﺷﻮﻧﺪ ﻭ ﺳــﻴﻠﻴﻜﻮﻥ ﻗﺒﻠﻪ ﺷﺮﻛﺖﻫﺎﻯ ﺍﺳﺘﺎﺭﺕﺁپ ﺍﺳﺖ. ﺣﺪﻭﺩ 14 ﺗﺎ 91ﻫﺰﺍﺭ ﺷــﺮﻛﺖ ﺍﺳﺘﺎﺭﺕﺁپ ﺩﺭ ﺳــﻴﻠﻴﻜﻮﻥ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻛﻪ ﺗﺎ 2/2ﻣﻴﻠﻴﻮﻥ ﻧﻔﺮ ﺍﺯ ﺯﺑﺪﻩﺗﺮﻳﻦ ﻣﻬﻨﺪﺳﺎﻥ ﻭ ﻛﺎﺭﺷﻨﺎﺳﺎﻥ ﻓﻨﺎﻭﺭﻯ ﺭﺍ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﺩﺍﺭﻧﺪ. ﻫﺮ ﻣﻬﻨﺪﺱ ﻓﻨﺎﻭﺭﻯﻫﺎﻯ ﺑﺮﺗﺮ ﺩﺭ ﺳﻴﻠﻴﻜﻮﻥ ﺣﺪﺍﻗﻞ 5 ﺷــﻐﻞ ﺩﺭ ﺁﻥ ﺣﻮﺯﻩ ﺳﺮﺍﺳــﺮ ﺟﻬﺎﻥ ﺍﻳﺠﺎﺩ ﻣﻰﻛﻨﺪ. ﻓﻴﺴــﺒﻮﻙ ﺑﻪ ﺗﻨﻬﺎﻳﻰ 4ﻣﻴﻠﻴﻮﻥ ﺷــﻐﻞ ﺍﺯ ﺗﻮﺳــﻌﻪﺩﻫﻨﺪﮔﺎﻥ ﺍﭘﻠﻴﻜﻴﺸﻦ ﻭ ﺗﺒﻠﻴﻐﺎﺕ ﺩﺭ ﺟﻬﺎﻥ ﺑﻪ ﻭﺟﻮﺩ ﺁﻭﺭﺩﻩ ﺍﺳﺖ.

ﺍﺭﺯﺵ ﺍﻛﻮﺳﻴﺴﺘﻢ ﺳــﻴﻠﻴﻜﻮﻥ ﺑﻪﻃﻮﺭ ﺗﻘﺮﻳﺒﻰ ﺑﺮﺍﺑﺮ ﺑﺎ ﺍﺭﺯﺵ ﻫﻤﻪ ﺍﻛﻮﺳﻴﺴــﺘﻢﻫﺎﻯ ﻓﻨﺎﻭﺭﻯ ﺩﻧﻴﺎﺳﺖ. ﺳﻴﻠﻴﻜﻮﻥ ﻫﻤﭽﻨﺎﻥ ﺍﻧﮕﻴﺰﻩ ﻭ ﻣﺤﺮﻙ ﺍﺻﻠﻰ ﺩﻧﻴﺎﻯ ﻓﻨﺎﻭﺭﻯ ﺍﺳــﺖ. ﺟﺎﺫﺑﻪ ﺍﻳﻦ ﻏﻮﻝ ﻓﻨﺎﻭﺭﻯ ﺟﻬﺎﻥ ﺳــﺒﺐ ﺷــﺪﻩ ﺗﺎ ﻣﻬﻨﺪﺳــﺎﻥ ﻭ ﻧﺨﺒﮕﺎﻥ ﺩﻧﻴﺎﻯ ﺍﻃﻼﻋﺎﺕ ﻫﺮﺳــﺎﻝ ﺑﻪ ﺩﻧﺒﺎﻝ ﺭﺍﻫﻰ ﺑــﺮﺍﻯ ﻭﺭﻭﺩ ﺑﻪ ﺍﻳﻦ ﻣﻨﻄﻘﻪ ﺑﺎﺷﻨﺪ.

ﺑﻴﺶ ﺍﺯ 05ﺩﺭﺻﺪ ﻣﻮﺳﺴــﺎﻥ ﺍﺳــﺘﺎﺭﺕﺁپ ﺩﺭ ﺳــﻴﻠﻴﻜﻮﻥ ﺧﺎﺭﺟﻰ ﻫﺴــﺘﻨﺪ ﻭ 07ﺩﺭﺻﺪ ﻛﺎﺭﺷﻨﺎﺳــﺎﻥ ﺍﺯ ﺧﺎﺭﺝ ﺍﺯ ﺍﻳﺎﻻﺕ ﻣﺘﺤﺪﻩ ﺍﻣﺮﻳﻜﺎ ﺑﻪ ﺁﻧﺠﺎ ﺭﻓﺘﻪﺍﻧﺪ. ﺗﻨﻬﺎ ﺩﺭ ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﻣﻴﻼﺩﻯ 58ﻫﺰﺍﺭ ﻧﻴﺮﻭﻯ ﻣﺘﺨﺼﺺ ﺧﺎﺭﺟﻰ ﺍﺯﻃﺮﻑ ﺩﻭﻟﺖ ﺍﻣﺮﻳﻜﺎ ﻣﺠﻮﺯ ﺍﻗﺎﻣﺖ ﺩﺭ ﺳــﻴﻠﻴﻜﻮﻥ ﺭﺍ ﮔﺮﻓﺘﻨــﺪ ﻭ ﺗﻘﺎﺿﺎﻯ 332ﻫﺰﺍﺭ ﻧﻔﺮ ﻧﻴﺰ ﺭﺩ ﺷﺪ.

ﺍﻳــﻦ ﺩﺭﺣﺎﻟﻰ ﺍﺳــﺖ ﻛﻪ ﺩﺭ ﺳــﺎﻳﺮ ﻧﻘﺎﻁ ﺟﻬﺎﻥ ﻫﻢ ﺭﺷــﺪ ﺍﺳــﺘﺎﺭﺕﺁپﻫﺎ ﺭﻭﻧــﺪ ﺻﻌــﻮﺩﻯ ﺩﺍﺭﺩ. ﺑــﻪ ﮔــﺰﺍﺭﺵ ﺳــﺎﻳﺖ ﻛﺎﻣﭙــﺲ، ﻣﺮﺟﻊ ﮔﺰﺍﺭﺵﻫــﺎﻯ ﺁﻣﺎﺭﻯ ﭘﻴﺸــﻪﻫﺎﻯ ﺍﻳﻨﺘﺮﻧﺘﻰ، ﺑﻌﺪ ﺍﺯ ﺍﻛﻮﺳﻴﺴــﺘﻢ ﺳــﻴﻠﻴﻜﻮﻥ، ﻧﻴﻮﻳﻮﺭﻙ ﺑﺰﺭﮔﺘﺮﻳﻦ ﺗﺠﺎﺭﺕ ﺍﺳﺘﺎﺭﺕﺁﭘﻰ ﺭﺍ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﺩﺍﺭﺩ. ﺭﺩﻩﻫﺎﻯ ﺳﻮﻡ ﻭ ﭼﻬﺎﺭﻡ ﻧﻴﺰ ﺩﺭ ﺷﻬﺮﻫﺎﻯ ﻟﺲﺁﻧﺠﻠﺲ ﻭ ﺑﻮﺳﺘﻮﻥ ﺍﺳﺖ.

ﭼﻴﻦ ﻧﻴــﺰ ﺭﺩﻩ ﭘﻨﺠﻢ ﺭﺍ ﺩﺭ ﺍﺧﺘﻴﺎﺭ ﺩﺍﺭﺩ. ﺍﻛﻮﺳﻴﺴــﺘﻢ ﺍﺭﻭﭘﺎ ﮔﺮﭼﻪ ﺩﺭ ﮔﺰﺍﺭﺵ ﺳــﺎﻝ 94 ﺍﻛﻮﻧﻮﻣﻴﺴــﺖ ﺍﺯ ﻗﺎﻓﻠﻪ ﻋﻘﺐ ﺑﻮﺩ ﻭ ﻫﻴﭻ ﺷــﺮﻛﺖ ﺑﺰﺭﮔﻰ ﺩﺭ ﻓﻬﺮﺳﺖ01 ﺷﺮﻛﺖ ﺑﺮﺗﺮ ﺍﻳﻨﺘﺮﻧﺘﻰ ﻧﺪﺍﺷﺖ، ﺳــﺎﻝ ﮔﺬﺷــﺘﻪ ﻣﻴﻼﺩﻯ ﺗﻮﻓﺎﻧﻰ ﺑﻪ ﭘﺎﻳﺎﻥ ﺭﺳﺎﻧﺪ ﻭ ﺑﺎ ﺍﺣﺘﺴﺎﺏ ﺍﺳــﺘﺎﺭﺕﺁپﻫﺎﻯ ﺧﺎﻭﺭﻣﻴﺎﻧﻪ ﺭﺷﺪ 384 ﺩﺭﺻﺪﻯ ﺭﺍ ﺗﺠﺮﺑﻪ ﻛﺮﺩ. ﺑﻌﺪ ﺍﺯ ﺍﺭﻭﭘﺎ، ﺍﻣﺮﻳﻜﺎﻯ ﻻﺗﻴﻦ ﺑﻴﺸﺘﺮﻳﻦ ﺭﺷﺪ ﺭﺍ ﺩﺭ ﺍﻳﻦ ﺳﺎﻝ ﺩﺍﺷــﺘﻪ ﺍﺳﺖ. ﺍﻛﻮﺳﻴﺴﺘﻢ ﺍﻣﺮﻳﻜﺎﻯ ﺟﻨﻮﺑﻰ ﻭ ﻻﺗﻴﻦ ﺑﻪ ﻣﺮﻛﺰ ﺳــﺎﺋﻮﭘﻮﻟﻮ 902ﺩﺭﺻﺪ ﺭﺷﺪ ﻧﺴﺒﺖ ﺑﻪ ﺳﺎﻝ ﮔﺬﺷﺘﻪ ﺭﺍ ﻧﺸﺎﻥ ﻣﻰﺩﻫﺪ.

ﺁﺧﺮﻳــﻦ ﮔﺰﺍﺭﺵ ﻣﺮﺑﻮﻁ ﺑﻪ ﺍﺭﺯﺵ ﺍﺳــﺘﺎﺭﺕﺁپﻫﺎﻯ ﺑﺰﺭگ ﺩﻧﻴﺎ ﺭﺍ ﻣﺠﻠﻪ ﻓﻮﺭﺑﺲ ﺩﺭ ﺳــﺎﻝ ﮔﺬﺷﺘﻪ ﻣﻴﻼﺩﻯ ﻣﻨﺘﺸﺮ ﻛﺮﺩ. ﺍﺯ 50 ﻛﺸــﻮﺭ ﻛﻪ ﺩﺭ ﺍﻳﻦ ﮔﺰﺍﺭﺵ ﻣﻮﺭﺩ ﻣﻄﺎﻟﻌﻪ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻪﺍﻧﺪ 30 ﻛﺸــﻮﺭ ﺷــﺮﻛﺖﻫﺎﻳﻰ ﺑﺎ ﺣﺪﺍﻗﻞ ﻳﻚ ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ ﺍﺭﺯﺵ ﺩﺍﺷــﺘﻪﺍﻧﺪ. ﺩﺭ ﺍﻳﻦ ﺑﺮﺭﺳﻰ ﺁﻣﺎﺭﻯ ﺍﺳــﺘﺎﺭﺕﺁپﻫﺎ ﺑﺎ ﻣﻮﺿﻮﻉ ﺍﺭﺗﺒﺎﻃﺎﺕ ﮔﺮﺍﻥﺗﺮﻳﻦ ﺷﺮﻛﺖﻫﺎﻯ ﺍﻳﻨﺘﺮﻧﺘﻰ ﻫﺴﺘﻨﺪ، ﻣﻴﺎﻧﮕﻴﻦ ﺍﺭﺯﺵ ﺍﻳﻦ ﻛﻤﭙﺎﻧﻰﻫﺎ ﺩﺭ ﺳﺮﺍﺳــﺮ ﺟﻬــﺎﻥ ﻃﺒﻖ ﺍﻳﻦ ﮔﺰﺍﺭﺵ ﺣﺪﻭﺩ 02ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ ﺍﺳــﺖ. ﺑﺎ ﺍﻳﻦ ﺣﺎﻝ ﺑﺎﺯﺍﺭﻫﺎﻯ ﺍﻳﻨﺘﺮﻧﺘﻰ ﻭ ﻣﻮﺗﻮﺭﻫﺎﻯ ﺟﺴــﺖﻭﺟﻮ ﺑــﺎ ﺿﺮﻳﺐ ﻧﻔــﻮﺫ 23 ﻭ 91ﺩﺭﺻﺪ ﻣﺤﺒﻮﺏﺗﺮﻳﻦ ﺍﺳﺘﺎﺭﺕﺁپﻫﺎ ﺩﺭ ﻣﻴﺎﻥ ﻛﺎﺭﺑﺮﺍﻥ ﺍﻳﻨﺘﺮﻧﺖﺍﻧﺪ.

ﺣﺎﻝ ﺳﻮﺍﻝ ﺍﻳﻨﺠﺎﺳﺖ؛ ﺑﻪ ﭼﻪ ﻧﻮﻉ ﻛﺴﺐ ﻭ ﻛﺎﺭﻯ ﺍﺳﺘﺎﺭﺕﺁپ ﻣﻰﮔﻮﻳﻨﺪ؟ ﺗﻌﺮﻳﻒ ﺩﻗﻴﻖ ﻣﻮﺿﻮﻉ ﺑﻪ ﺷﻜﻞ ﮔﺴﺘﺮﺩﻩﺍﻯ ﻣﺘﻐﻴﺮ ﺍﺳﺖ ﻭﻟﻰ ﺑﻪﻃﻮﺭ ﺗﻘﺮﻳﺒﻰ ﻫﻤﮕﻰ ﺷﺒﻴﻪ ﺗﻌﺮﻳﻔﻰ ﺍﺳﺖ ﻛﻪ ﻣﺮﻛﺰ ﻣﺸــﺎﻏﻞ ﺧﺮﺩ ﺍﻣﺮﻳﻜﺎ ﺍﺯ ﺍﺳﺘﺎﺭﺕﺁپﻫﺎ ﻛﺮﺩﻩ؛ »ﺍﺳﺘﺎﺭﺕﺁپ ﺑﻪ ﺷﺮﻛﺖﻫﺎﻳﻰ ﮔﻔﺘﻪ ﻣﻰﺷﻮﺩ ﻛﻪ ﺑﻪ ﺷﻜﻠﻰ ﺑﻪ ﻓﻨﺎﻭﺭﻯ ﻭﺍﺑﺴﺘﻪﺍﻧﺪ ﻭ ﺍﻣﻜﺎﻥ ﺑﺎﻟﻘﻮﻩ ﺯﻳﺎﺩﻯ ﺑﺮﺍﻯ ﮔﺴــﺘﺮﺵ ﺩﺍﺭﻧﺪ«. ﺑﺎ ﺍﻳﻦ ﺗﻌﺮﻳﻒ، ﺍﺳﺘﺎﺭﺕﺁپﻫﺎ ﻣﺘﻔﺎﻭﺕ ﺍﺯ ﻛﺴﺐﻭﻛﺎﺭﻫﺎﻯ ﻛﻮﭼﻚ ﻫﺴﺘﻨﺪ. ﺍﮔﺮ ﺷﻤﺎ ﻳﻚ ﻛﺴــﺐﻭﻛﺎﺭ ﺑﻪ ﺷﻴﻮﻩ ﻗﺪﻳﻤﻰ ﺭﺍﻩ ﺑﻴﻨﺪﺍﺯﻳﺪ، ﺍﺣﺘﻤﺎﻝ ﻣﻮﻓﻘﻴﺖ ﺷــﻤﺎ ﺩﺭ ﺩﻭ ﺳﺎﻝ ﻧﺨﺴﺖ ﺑﺴــﻴﺎﺭ ﺯﻳﺎﺩ ﺧﻮﺍﻫﺪ ﺑﻮﺩ؛ ﭼﻴﺰﻯ ﺣﺪﻭﺩ 57ﺩﺭﺻﺪ ﺍﻣﺎ ﺍﮔﺮ ﻳﻚ ﺍﺳﺘﺎﺭﺕﺁپ ﺭﺍ ﭘﻴﺶ ﺑﺒﺮﻳﺪ ﻭ ﻫﻤﻪ ﻣﺮﺍﺣﻞ ﺍﺯﺟﻤﻠﻪ ﺍﻳﺪﻩ، ﺗﻮﻟﻴﺪ ﻭ ﻧﻘﺸــﻪ ﺭﺍﻩ ﺩﺭﺳﺖ ﺍﻧﺠﺎﻡ ﺷﻮﺩ ﻭ ﺣﺘﻰ ﺑﺘﻮﺍﻧﻴﺪ ﺳﺮﻣﺎﻳﻪ ﺍﻭﻟﻴﻪ ﺭﺍ ﺑﺮﮔﺮﺩﺍﻧﻴﺪ ﺑﺎﺯ 57ﺩﺭﺻﺪ ﺍﺣﺘﻤﺎﻝ ﺩﺍﺭﺩ ﻛﻪ ﺷﻜﺴﺖ ﺑﺨﻮﺭﻳﺪ. ﺑﺎ ﺍﻳﻦ ﺣﺎﻝ ﺻﺪﻫﺎ ﺷﺮﻛﺖ ﻛﺴﺐ ﻭ ﻛﺎﺭ ﺍﻳﻨﺘﺮﻧﺘﻰ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻛﻪ ﺑﻪ ﺳﺮﻋﺖ ﺭﺷﺪ ﻛﺮﺩﻩﺍﻧﺪ. ﻧﻜﺘﻪ ﺍﻳﻨﺠﺎﺳــﺖ، ﺍﺳﺘﺎﺭﺕﺁپﻫﺎ ﺑﻪﻧﺪﺭﺕ ﻣﻮﻓﻖ ﻣﻰﺷﻮﻧﺪ ﻭﻟﻰ ﻭﻗﺘﻰ ﻣﻮﻓﻖ ﻣﻰﺷــﻮﻧﺪ، ﺩﺳﺘﺎﻭﺭﺩﻫﺎﻳﺸﺎﻥ ﺧﻴﺮﻩﻛﻨﻨﺪﻩ ﺍﺳﺖ. ﺑﺮﺍﻯ ﻧﻤﻮﻧﻪ ﺍﺳﺘﺎﺭﺕﺁپ ﺍﻳﻨﺴﺘﺎﮔﺮﺍﻡ ﺑﺎ 13 ﻛﺎﺭﻣﻨﺪ ﺩﺭ ﻣﺪﺕ ﺩﻭ ﺳﺎﻝ 03ﻣﻴﻠﻴﻮﻥ ﻛﺎﺭﺑﺮ ﺍﻳﺠﺎﺩ ﻛﺮﺩ ﻭ ﺍﺭﺯﺵ ﻳﻚ ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭﻯ ﺭﺍ ﺍﺯ ﻓﻴﺴﺒﻮﻙ ﮔﺮﻓﺖ. ﻳﺎ ﺍﭘﻠﻴﻜﻴﺸﻦ ﻭﺍﺗﺲﺁپ ﻛﻪ 054ﻣﻴﻠﻴﻮﻥ ﻛﺎﺭﺑــﺮ ﺭﺍ ﺟﺬﺏ ﻛﺮﺩﻩ ﺑﻮﺩ ﺑﻪ ﻗﻴﻤﺖ 31ﻣﻴﻠﻴﺎﺭﺩ ﺩﻻﺭ ﻓﺮﻭﺧﺘﻪ ﺷــﺪ ﺩﺭ ﺣﺎﻟﻰ ﻛﻪ 50 ﻛﺎﺭﻣﻨﺪ ﺑﻴﺸــﺘﺮ ﻧﺪﺍﺷﺖ. ﻭﻳﮋﮔﻰ ﺍﺻﻠﻰ ﺍﻳﻦ ﺷﺮﻛﺖﻫﺎ ﻭ ﺷﺮﻛﺖﻫﺎﻯ ﺍﺳﺘﺎﺭﺕﺁﭘﻰ ﻫﻤﻴﻦ ﺍﺳﺖ.

ﻫﻤﻪ ﺍﺳــﺘﺎﺭﺕﺁپﻫﺎﻯ ﺷﻨﺎﺧﺘﻪ ﺷــﺪﻩ ﺩﺭ ﺍﻳﺮﺍﻥ ﺩﺭ ﺯﻣﻴﻨﻪ »ﺁﻯﺗﻰ« ﺷــﻜﻞ ﮔﺮﻓﺘﻪﺍﻧﺪ ﻭ ﻫﻨﻮﺯ ﺧﺒﺮﻯ ﺍﺯ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺑــﺮﺍﻯ ﺍﻳﺪﻩﻫﺎﻯ ﺗــﺎﺯﻩ ﺩﺭ ﺑﺨﺶﻫﺎﻯ ﺩﻳﮕﺮ ﺍﻗﺘﺼﺎﺩ ﺑﻪ ﭼﺸــﻢ ﻧﻤﻰﺧﻮﺭﺩ. ﺑﺎ ﺍﻳﻦ ﺣﺎﻝ، ﺍﺳــﺘﺎﺭﺕﺁپﻫﺎﻯ ﻧﻮﭘــﺎﻯ ﺍﻳﺮﺍﻧﻰ ﻧﺎﻡ ﻭ ﺷــﻬﺮﺗﻰ ﺑﺮﺍﻯ ﺧﻮﺩ ﺩﺳــﺖ ﻭ ﭘﺎ ﻛﺮﺩﻩﺍﻧﺪ ﻛــﻪ ﺁﻭﺍﺯﻩ ﺑﺮﺧﻰ ﺍﺯ ﺁﻧﻬﺎ ﺣﺘﻰ ﺑﻪ ﻧﺸــﺮﻳﺎﺕ ﺟﻬﺎﻧﻰ ﻫﻢ ﺭﺳــﻴﺪﻩ ﺍﺳــﺖ. ﺍﺯ ﺍﻳﻦ ﺍﺳــﺘﺎﺭﺕﺁپﻫﺎ ﻣﻰﺗﻮﺍﻥ ﺑــﻪ ﺩﻳﺠﻰﻛﺎﻻ ﺑﻪﻋﻨــﻮﺍﻥ ﺑﺰﺭﮔﺘﺮﻳﻦ ﺍﺳــﺘﺎﺭﺕﺁپ ﺍﻳﺮﺍﻧﻰ، ﺁﭘﺎﺭﺍﺕ، ﻛﺎﻓﻪ ﺑﺎﺯﺍﺭ، ﻧﺖﺑﺮگ ﺗﺨﻔﻴﻒﻫﺎﻯ ﺟﺬﺍﺏ ﺗﺎ 09ﺩﺭﺻﺪ، ﺗﺨﻔﻴﻔﺎﻥ، ﺍﻯ ﻧﺖﻭﺭﻙ، ﺩﻳﻮﺍﺭ، ﺷــﻴﭙﻮﺭ، ﺑﺎﻣﺎ ﻭ ﺍﻳﺴــﺎﻡ 10 ﻧﻤﻮﻧﻪ ﺍﺯ ﺑﺮﺗﺮﻳﻦ ﺍﺳــﺘﺎﺭﺕﺁپﻫﺎﻯ ﺍﻳﺮﺍﻥ ﺩﺭ ﺳﺎﻝ 95 ﺍﺷﺎﺭﻩ ﻛﺮﺩ.

ﻫﺮﭼﻨﺪ ﺑﺎﻳﺪ ﺍﺯ ﻛﺎﺭﺁﻓﺮﻳﻨﺎﻥ ﺍﻳﺮﺍﻧﻰ ﻭ ﺍﻳﺠﺎﺩ ﺷــﻐﻞ ﺑﻪﻭﺳﻴﻠﻪ ﺷــﺮﻛﺖﻫﺎﻯ ﻭﻃﻨﻰ ﺍﺳــﺘﻘﺒﺎﻝ ﻭ ﺣﻤﺎﻳﺖ ﻛــﺮﺩ ﺍﻣﺎ ﻧﺒﺎﻳﺪ ﺍﻳﻦ ﻭﺍﻗﻌﻴﺖ ﺭﺍ ﻧﺎﺩﻳﺪﻩ ﮔﺮﻓﺖ ﻛﻪ ﻋﻤﺪﻩ ﺍﻳﻦ ﺍﺳــﺘﺎﺭﺁپﻫﺎ ﺑﻪﻭﺍﺳﻄﻪ ﻣﺤﺪﻭﺩﻳﺖﻫﺎﻯ ﺍﻳﺠﺎﺩﺷﺪﻩ ﺑﺮﺍﻯ ﺳــﺎﻳﺖﻫﺎﻳﻰ ﻧﻈﻴﺮ ﺁﻣﺎﺯﻭﻥ، ﮔﻮﮔﻞ ﺍﺩﺯ، ﻳﻮﺗﻴﻮﺏ ﻭ… ﺩﺭ ﺍﻳﺮﺍﻥ ﺗﻮﺍﻧﺴﺘﻪﺍﻧﺪ ﻣﻮﻓﻖ ﺷﻮﻧﺪ ﻭ ﺍﺯ ﻟﺤﺎﻅ ﺍﺭﺍﺋﻪ ﺧﺪﻣﺎﺕ ﺩﺭ ﺳﻄﺢ ﭘﺎﻳﻴﻦﺗﺮﻯ ﻧﺴﺒﺖ ﺑﻪ ﻧﻤﻮﻧﻪﻫﺎﻯ ﺟﻬﺎﻧﻰ ﻗﺮﺍﺭ ﺩﺍﺭﻧﺪ؛ ﭘﺲ ﺻﺎﺩﻗﺎﻧﻪ ﻭ ﺩﻭﺳﺘﺎﻧﻪ ﺑﻪ ﺷﻤﺎ ﻣﻰﮔﻮﻳﻴﻢ »ﺑﻪ ﻓﻜﺮ ﺍﻳﺠﺎﺩ ﻛﺴﺐﻭﻛﺎﺭ ﺧﻮﺩﺗﺎﻥ ﺑﺎﺷﻴﺪ.« ﺷﺎﻳﺪ ﺍﻣﺮﻭﺯ ﻭﻗﺖ ﺍﻳﺪﻩ ﺷﻤﺎ ﺑﺎﺷﺪ.

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