ﺯﻳﺮﺁﺏ ﺻﻨﺎﻳﻊ ﺭﺍ ﻧﺰﻧﻴﻢ!

Sanat Newspaper - - ﺻﻨﺎﻳﻊ ﻛﻮﭼﻚﻭﺷﻬﺮﻙﻫﺎﻯ ﺻﻨﻌﺘﻰ -

ﻳﻜــﻰ ﺍﺯ ﺍﺳــﺘﺎﺩﺍﻥ ﻣﻰﮔﻔﺖ ﻧﺒﺎﻳﺪ ﻫﻤﻴﺸﻪ ﺑﺮ ﺧﻮﺑﻰﻫﺎ ﺁﻧﻘﺪﺭ ﺗﺎﻛﻴﺪ ﻛﺮﺩ ﻛــﻪ ﻣﺎﻫﻴﺖ ﻭ ﺫﺍﺕ ﺧﻮﺑﻰﻫﺎ ﺍﺯ ﺑﻴﻦ ﺑﺮﻭﺩ. ﻣﻨﻈﻮﺭﺵ ﺍﻳﻦ ﺑﻮﺩ ﻛــﻪ ﺁﻧﻘﺪﺭ ﻧﺒﺎﻳﺪ ﮔﻔﺖ ﻛــﻪ ﻫﻤﻴﺸــﻪ ﺧﻮﺑﻰﻫــﺎ ﻣﺮﻛﺰ ﺗﻮﺟــﻪ ﻫﺴــﺘﻨﺪ ﺑﻠﻜــﻪ ﺑﺎﻳــﺪ ﺧﻮﺑﻰﻫﺎ ﺭﺍ ﺩﺭ ﻗﻴﺎﺱ ﺑﺎ ﺑﺪﻯﻫﺎ ﺩﻳــﺪ ﺗﺎ ﻣﺎﻫﻴﺖ ﺧــﻮﺩ ﺭﺍ ﺣﻔﻆ ﻛﻨﻨﺪ ﻭﮔﺮﻧﻪ ﺗﻜﺮﺍﺭﻯ ﻣﻰﺷﻮﻧﺪ. ﺍﻟﺒﺘــﻪ ﺍﻳــﻦ ﺍﺳــﺘﺎﺩ ﮔﺮﺍﻧﻘــﺪﺭ ﻣﻌﺘﻘــﺪ ﺑﻮﺩ ﻛﻪ ﻣﻰﺗﻮﺍﻥ ﺗﻨﺎﻗﺾﻫــﺎ ﺭﺍ ﭼﻨﺎﻥ ﺩﺭ ﻛﻨﺎﺭ ﻫﻢ ﭼﻴﺪ ﺗﺎ ﺩﺭ ﺫﻫﻦ ﻫﻤﮕﺎﻥ ﺯﻳﺒﺎ ﺑﺎﺷــﺪ ﻭ ﺩﺭ ﻋﻴﻦ ﺣﺎﻝ ﺗﻜﺮﺍﺭﻯ ﻧﺒﺎﺷﺪ. ﻣﺼﺪﺍﻕ ﺳﺨﻨﺎﻥ ﺍﻳﻦ ﺍﺳﺘﺎﺩ ﺭﺍ ﺩﺭ ﺑﺮﺧﻰ ﺍﺯ ﺍﺻﻄﻼﺣﺎﺕ ﺍﻣﺮﻭﺯﻯ ﻣﻰﺑﻴﻨﻴــﻢ. ﺍﻃﻼﺣﺎﺕ ﻭ ﻋﺒﺎﺭﺍﺗﻰ ﻛﻪ ﮔﻮﻳﻰ ﺑﺮﺍﻯ ﺍﻳﻦ ﺩﺭﺳــﺖ ﺷﺪﻩﺍﻧﺪ ﺗﺎ ﺍﺯ ﺣﺠﻢ ﺑﺪﻯﻫﺎ، ﺑﻰﻋﺪﺍﻟﺘﻰﻫﺎ ﻫﺮﺝ ﻭ ﻣﺮﺝﻫﺎ ﺑﻜﺎﻫﻨﺪ ﻭ ﻫﺮ ﭼﻪ ﺗﻜﺮﺍﺭ ﻣﻰﺷــﻮﻧﺪ ﭼﻨﺪﺍﻥ ﻧﺎﺯﻳﺒﺎ ﻧﻴﺴــﺘﻨﺪ. ﺑﺮﺍﻯ ﻣﺜﺎﻝ ﺍﻳﻨﺘﺮﻧﺖ ﭘﺎﻙ؛ ﺁﻧﻘﺪﺭ ﺍﻳﻦ ﻋﺒﺎﺭﺕ ﺭﺍ ﺑﻪ ﻛﺎﺭ ﺑﺮﺩﻩﺍﻧﺪ ﻛﻪ ﺧﻮﺩﺷﺎﻥ ﻧﻴﺰ ﻧﻤﻰﺩﺍﻧﻨﺪ ﭼﻴﺴــﺖ ﻭ ﺩﺭ ﺍﺻﻞ ﻣﻰﺷــﻮﺩ ﮔﻔﺖ ﻛﻪ ﺍﻳﻨﺘﺮﻧﺖ ﻧﺎﭘﺎﻙ ﺍﺳــﺖ ﻭ ﺣﺎﻝ ﺑﺎﻳﺪ ﭘﺎﻛﺶ ﻛﺮﺩ. ﻣﺸــﺎﺑﻪ ﺍﻳﻦ ﺍﺻﻄﻼﺣﺎﺕ ﺯﻳﺎﺩ ﺍﺳــﺖ. ﻛﺎﻓﻰ ﺍﺳﺖ ﻛﻪ ﺩﺍﻳﺮﻩ ﻟﻐﺖﺳﺎﺯﻯ ﻭ ﻭﺍژﻩﻫﺎﻯ ﺷﻴﻚ ﺧــﻮﺩ ﺭﺍ ﺑﺎﻻ ﺑﺒﺮﻳــﻢ. ﺑﺮﺍﻯ ﻧﻤﻮﻧﻪ، ﺍﻳﻦ ﺭﻭﺯﻫــﺎ ﻣﻰﮔﻮﻳﻨﺪ ﻫﻮﺍﻯ ﭘــﺎﻙ ﻳﺎ ﺁﺏ ﺗﺼﻔﻴﻪﺷــﺪﻩ؛ ﺍﻳﻦ ﺍﺻﻄﻼﺣﺎﺕ ﺑــﻪ ﻧﻈﺮ ﺭﻭﻳﻜﺮﺩﻯ ﻣﺜﺒــﺖ ﺩﺍﺭﻧﺪ ﺍﻣﺎ ﻣﻤﻜﻦ ﺍﺳــﺖ ﻛﻪ ﺑﻌﺪ ﻣﻨﻔﻰ ﺍﺯ ﺫﻫﻦ ﻣﺨﺎﻃﺐ ﺍﺯ ﺁﺏﻭﻫــﻮﺍ ﺑﻪ ﻭﺟﻮﺩ ﺁﻳﺪ. ﺍﻳﻨﻜﻪ ﺁﺏ ﺁﻟﻮﺩﻩ ﺍﺳــﺖ ﻳﺎ ﻫﻮﺍ ﻛﺜﻴﻒ ﺍﺳــﺖ ﻭ ﺗﻼﺵ ﺑﺮﺍﻯ ﭘﺎﻛﻰ ﺁﻥ ﺍﺩﺍﻣﻪ ﺩﺍﺭﺩ. ﺍﻳﻦﮔﻮﻧﻪ ﻣﻰﺷﻮﺩ ﻛﻪ ﻭﺍژﻩﻫﺎﻳــﻰ ﻛﻪ ﺑﺎﺭ ﻣﺜﺒﺖ ﺩﺍﺭﻧــﺪ ﺩﺭ ﻛﻨﺎﺭ ﻫﻢ ﻣﻔﻬﻮﻣﻰ ﻣﺘﻨﺎﻗﺾ ﭘﻴــﺪﺍ ﻣﻰﻛﻨﻨﺪ. ﺍﻳــﻦ ﺗﻨﺎﻗﺾ ﺗﺎ ﺁﻧﺠﺎﺳــﺖ ﻛﻪ ﻫــﺮ ﺯﻣﺎﻥ ﺍﻳﻦ ﺍﺻﻄﻼﺣــﺎﺕ ﺑﻪ ﻛﺎﺭ ﻣﻰﺭﻭﺩ ﺗﻜــﺮﺍﺭﻯ ﻛﻪ ﻫﻴﭻ، ﺯﻳﺒﺎ ﻭ ﺟﺬﺍﺏ ﻭ ﺩﺭ ﻋﻴﻦ ﺣﺎﻝ ﻣﻨﻔﻰ ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳﻨﺪ. ﺍﻳﻦ ﺭﻭﺯﻫﺎ ﻫﻢ ﻣﻰﮔﻮﻳﻨﺪ ﺻﻨﺎﻳﻊ ﭘﺎﻙ، ﻳﺎ ﻣﺪﻳﺮﻳﺖ ﺳــﺒﺰ؛ ﺩﺭ ﺍﻳﻦ ﻣﻴﺎﻥ ﻛﺴــﻰ ﻧﻴﺴــﺖ ﺑﭙﺮﺳــﺪ ﻣﮕﺮ ﺻﻨﺎﻳﻊ ﻧﺎﭘﺎﻙ ﻫﺴﺘﻨﺪ ﻛﻪ ﭘﺎﻛﺶ ﻫﻢ ﻭﺟﻮﺩ ﺩﺍﺭﺩ؟ ﻳﺎ ﻣﺪﻳﺮﻳﺖ ﺳﻴﺎﻩ ﻫﻢ ﻭﺟﻮﺩ ﺩﺍﺭﺩ ﻛﻪ ﺳﺒﺰﺵ ﺯﻳﺒﺎﺗﺮ ﺍﺳﺖ؟ ﺟﺎﻥ ﻛﻼﻡ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ ﻣﺎ ﻧﻤﻰﺧﻮﺍﻫﻴﻢ ﺑﮕﻮﻳﻴﻢ ﺻﻨﺎﻳﻊ ﺁﻟﻮﺩﻩﻛﻨﻨﺪﻩ ﻣﺤﻴﻂﺯﻳﺴــﺖ ﻫﺴــﺘﻨﺪ ﻳﺎ ﺑﺎﺭ ﺁﻟﻮﺩﮔــﻰ ﺁﻥ ﺭﺍ ﻣﻰﺧﻮﺍﻫﻴﻢ ﻛﻢ ﻛﻨﻴــﻢ ﺩﺭ ﺣﺎﻟﻰ ﻛﻪ ﻭﺍژﻩﺍﻯ ﺭﺍ ﺑﺎ ﺁﻥ ﺑﻪ ﻛﺎﺭ ﻣﻰﺑﺮﻳﻢ ﻛﻪ ﺗﺮﻛﻴﺐ ﻣﺘﻨﺎﻗــﺾ ﻣﻰﺷــﻮﺩ. ﺍﺻﻄﻼﺣﻰ ﻛﻪ ﺑﻪ ﻗﻮﻝ ﻣﻌــﺮﻭﻑ: »ﺯﻳﺮﺁﺏ ﺻﻨﺎﻳــﻊ ﺭﺍ ﻣﻰﺯﻧــﺪ«. ﺣﺎﻝ ﺩﺭ ﺍﻳﻦ ﻣﻴﺎﻥ ﻫﺴــﺘﻨﺪ ﺻﻨﺎﻳﻌﻰ ﻛﻪ ﺍﺻﺮﺍﺭ ﺩﺍﺭﻧﺪ ﻣﺎ ﭘﺎﻙ ﻫﺴــﺘﻴﻢ. ﺩﺭ ﺣﺎﻟﻰ ﻛﻪ ﻫﻤﻪ ﻣﻰﺩﺍﻧﻨﺪ ﻓﺮﻕ ﺻﻨﻌﺖ ﻭ ﺳــﻨﺖ ﺩﺭ ﻫﻤﻴﻦ ﺍﺳــﺖ. ﺍﻳﻨﻜﻪ ﺁﻧﭽﻪ ﺳــﻨﺘﻰ ﺍﺳﺖ ﺁﻟﻮﺩﮔﻰ ﻧﺪﺍﺭﺩ ﻭ ﺁﻧﭽﻪ ﺻﻨﻌﺘﻰ ﺣﺎﻭﻯ ﻣﻮﺍﺩ ﺷــﻴﻤﻴﺎﻳﻰ ﻳﺎ ﭘﺴﺎﺏ ﻭ ﭘﺴــﻤﺎﻧﺪ ﺍﺳﺖ. ﺍﻳﻨﻜﻪ ﻛﻪ ﺩﻳﮕﺮ ﭘﻨﻬﺎﻥ ﻛﺮﺩﻥ ﻧﺪﺍﺭﺩ ﺍﺯ ﺍﻳﻦﺭﻭ، ﻫﻨﮕﺎﻣﻰ ﻛﻪ ﺯﻳﺎﺩ ﮔﻔﺘﻪ ﻣﻰﺷﻮﺩ ﺻﻨﺎﻳﻊ ﭘﺎﻙ ﺩﺭ ﺍﻭﻟﻮﻳﺖ ﻫﺴﺘﻨﺪ ﺑﻪ ﺩﺭﺳــﺘﻰ ﻣﻌﻠﻮﻡ ﻧﻤﻰﺷﻮﺩ ﭼﻪ ﺻﻨﺎﻳﻌﻰ ﭘﺎﻙ ﻫﺴﺘﻨﺪ ﻭ ﺍﺻﻼ ﻣﮕﺮ ﻧﺎﭘﺎﻙ ﻫﻢ ﺩﺍﺭﻳﻢ؟ ﺷﺎﻳﺪ ﺁﻥ ﺗﺤﻠﻴﻞ ﭼﻨﺪﺍﻥ ﺑﻪ ﻧﻈﺮ ﻫﻤﮕﺎﻥ ﺻﺤﻴﺢ ﻧﺒﺎﺷﺪ ﺍﻣﺎ ﺩﺭ ﺑﺮﺧﻰ ﺍﺻﻄﻼﺣﺎﺕ ﺩﻳﮕﺮ ﻫﻢ ﻫﻤﻴﻦ ﺍﺳﺖ. ﺑﺮﺍﻯ ﻣﺜﺎﻝ ﻣﺪﻳﺮﻳﺖ ﺳــﺒﺰ؛ ﺍﺻﻄﻼﺣﻰ ﻛﻪ ﻣﺮﺑﻮﻁ ﺑﻪ ﻣﻄﺎﻟﻌﺎﺕ ﺯﻳﺴﺖﻣﺤﻴﻄﻰ ﺍﺳــﺖ ﺍﻣﺎ ﻧﻮﻋﻰ ﺩﻫﻦﻛﺠﻰ ﺍﺳﺖ ﻛﻪ ﺑﺸﺮ ﺗﺎ ﺑﻪ ﺣﺎﻝ ﺩﺭ ﺣﻖ ﻛﺮﻩ ﺯﻣﻴﻦ ﺍﻧﺠﺎﻡ ﺩﺍﺩﻩ ﺍﺳﺖ ﻭﻟﻰ ﺻﺤﻴﺢ ﻧﻴﺴﺖ ﻛﻪ ﺍﻳﻦ ﺍﺻﻄﻼﺣﺎﺕ ﺩﺳﺘﻤﺎﻳﻪ ﺳﻮءﺍﺳﺘﻔﺎﺩﻩ ﺷﻮﺩ ﺗﺎ ﺟﺎﻳﻰ ﻛﻪ ﺑﺮﺧﻰ ﺗﻼﺵ ﻛﻨﻨﺪ ﭘﺎﻙ ﺑﺎﺷﻨﺪ، ﺳﺒﺰ ﺑﺎﺷﻨﺪ ﻭ ﺳﺮﺩﺭﮔﻤﻰ ﺍﻳﺠﺎﺩ ﻛﻨﻨﺪ ﻛﻪ ﺑﺎﻻﺧﺮﻩ ﭘﺎﻙ ﭼﻴﺴﺖ ﻭ ﺳﺒﺰ ﻛﺪﺍﻡ ﺍﺳﺖ. ﻭﺍﻗﻌﻴﺖ ﺍﻳﻦ ﺍﺳﺖ ﻛﻪ ﺻﻨﺎﻳﻊ ﺩﺍﺭﺍﻯ ﺁﻟﻮﺩﮔﻰ ﻫﺴﺘﻨﺪ. ﻛﺴﻰ ﻫﻢ ﺍﻧﻜﺎﺭ ﻧﻤﻰﻛﻨﺪ ﺍﻣﺎ ﻣﻰﺗﻮﺍﻥ ﺩﺳــﺘﻪﺑﻨﺪﻯ ﺻﻨﺎﻳﻊ ﺭﺍ ﺑﻪ ﺳﻤﺖ ﺩﻳﮕﺮﻯ ﺑﺮﺩ. ﻳﺎ ﺍﮔﺮ ﺑﻪ ﺻﻨﺎﻳﻊ ﭘﺎﻙ ﺍﻋﺘﻘﺎﺩ ﺩﺍﺭﻳﻢ، ﺁﻧﻬﺎ ﺭﺍ ﺩﺭ ﻣﺠﻤﻮﻋﻪ ﺑﻴﺮﻭﻥ ﺍﺯ ﺷﻬﺮﻫﺎ ﺳﺎﻣﺎﻧﺪﻫﻰ ﻛﻨﻴﻢ. ﻳﺎ ﺍﮔﺮ ﺑﻪ ﻣﺪﻳﺮﻳﺖ ﺳﺒﺰ ﺍﻋﺘﻘﺎﺩ ﺩﺍﺭﻳﻢ، ﺳﻴﺴﺘﻢ ﻓﺎﺿﻼﺏ ﺷــﻬﺮﻯ ﻭ ﺻﻨﻌﺘﻰ ﺭﺍ ﺑﻪ ﺩﺭﺳــﺘﻰ ﭼﻴﻨــﺶ ﻛﻨﻴﻢ. ﺍﻣﺎ ﺍﺻﻄﻼﺡ ﻧﺴــﺎﺯﻳﻢ ﭼﺮﺍ ﻛﻪ ﺍﻳﻦ ﺍﺻﻄﻼﺣﺎﺕ ﺁﻧﭽﻨﺎﻥ ﻛﻪ ﺑﺪﻯﻫﺎ ﺭﺍ ﻣﻨﻌﻜﺲ ﻣﻰﻛﻨﻨﺪ ﮔﻮﻳﺎﻯ ﺧﻮﺑﻰﻫﺎ ﻭ ﺯﻳﺒﺎﻳﻰﻫﺎ ﻧﻴﺴﺘﻨﺪ. ﺑﺎﻭﺭ ﻧﺪﺍﺭﻳﺪ؟! ﭼﻨﺪ ﺑﺎﺭ ﺑﮕﻮﻳﻴﺪ »ﺻﻨﺎﻳﻊ ﭘﺎﻙ«! ﺁﻥ ﻭﻗﺖ ﻧﺘﻴﺠﻪﺍﺵ ﺭﺍ ﻣﻰﻓﻬﻤﻴﺪ. ﺍﺯﺍﻳﻦﺭﻭ ﺑﻪ ﻧﻈﺮ ﻣﻰﺭﺳﺪ ﺑﺎﻳﺪ ﺑﺮﺍﻯ ﻛﻤﻚ ﺑﻪ ﺻﻨﺎﻳﻊ ﮔﻔﺘﻤﺎﻥ ﻭ ﻧﻮﻉ ﺑﺎﻭﺭ ﺑﻪ ﺁﻧﻬﺎ ﺭﺍ ﻧﻴﺰ ﺗﻐﻴﻴﺮ ﺩﺍﺩ. ﻭﺍﻗﻌﻴﺖ ﺍﻳﻦ ﺍﺳــﺖ ﻛﻪ ﺩﺭ ﺫﻫﻦ ﺑﺨﺸــﻰ ﺍﺯ ﻣﺮﺩﻡ ﻫﻤﻪ ﺻﻨﺎﻳــﻊ ﻏﺎﺭﺗﮕﺮ ﻃﺒﻴﻌﺖ ﻭ ﻣﺤﻴﻂﺯﻳﺴﺖ ﻫﺴــﺘﻨﺪ ﺯﻳﺮﺍ ﺍﺩﺑﻴﺎﺗﻰ ﻧﻴﺰ ﻛﻪ ﺑﺮﺍﻯ ﺁﻧﻬﺎ ﺳﺎﺧﺘﻪ ﻣﻰﺷﻮﺩ ﺍﺟﺤﺎﻑﮔﻮﻧﻪ ﺍﺳﺖ. ﭘﺲ ﺑﺮﺍﻯ ﻛﻤﻚ ﺑﻪ ﺻﻨﻌﺖ، ﺍﺩﺑﻴﺎﺕ ﻭ ﺍﺻﻄﻼﺣﺎﺕ ﻣﺜﺒﺖ ﻭ ﻛﺎﺭﺁﻣﺪ ﺑﺴﺎﺯﻳﻢ.

ﺻﻔﻴﻪ ﺭﺿﺎﻳﻰ ﺭﻭﺯﻧﺎﻣﻪ ﻧﮕﺎﺭ

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