ﺗﻐﻴﻴﺮ ﻧﮕﺮﺵ ﺻﻨﻌﺖ ﺧﻮﺩﺭﻭ ﺍﺯ ﻓﺮﻭﺵ ﺑﻪ ﺧﺪﻣﺎﺕ ﭘﺲ ﺍﺯ ﻓﺮﻭﺵ

Sanat Newspaper - - ﺻﻨﻌﺖ ﺯﻳﺮﺳﺎﺧﺖ -

ﻣﻌﺎﻭﻥ ﺍﻣﻮﺭ ﺑﻴﻦﺍﻟﻤﻠﻞ ﮔﺮﻭﻩ ﻗﻄﻌﺎﺕ ﻋﻈﺎﻡ ﮔﻔﺖ: ﺑﻌﺪ ﺍﺯ ﺳــﺎﻝﻫﺎ ﺑﻰﺗﻮﺟﻬﻰ ﺑﻪ ﺧﺪﻣﺎﺕ ﭘﺲ ﺍﺯ ﻓﺮﻭﺵ، ﻳﻚ ﻫﻤﺎﻳــﺶ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺑﺎ ﺯﻣﻴﻨــﻪ ﺧﺪﻣﺎﺕ ﭘﺲ ﺍﺯ ﻓﺮﻭﺵ ﺑﺮﮔﺰﺍﺭ ﻣﻰﺷــﻮﺩ ﻛﻪ ﺍﻳﻦ ﺍﻣﺮ ﺑــﻪ ﻣﻌﻨﺎﻯ ﺗﻐﻴﻴﺮ ﺩﻳﺪﮔﺎﻩ ﺍﺳﺖ ﻛﻪ ﺑﺎﻳﺪ ﺑﻪ ﻓﺎﻝ ﻧﻴﻚ ﮔﺮﻓﺘﻪ ﺷﻮﺩ.

ﺍﺻﻐﺮ ﺧﺴﺮﻭﺷﺎﻫﻰ ﺩﺭ ﮔﻔﺖﻭﮔﻮ ﺑﺎ ﭘﺮﺷﻴﻦ ﺧﻮﺩﺭﻭ، ﺑﺎ ﺍﻋﻼﻡ ﺍﻳﻦ ﻣﻄﻠــﺐ ﮔﻔﺖ: ﺑﺮﮔﺰﺍﺭﻯ ﻫﻤﺎﻳﺶ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺧﻮﺩﺭﻭ ﺑﻰﺷــﻚ ﺑﻪ ﻧﻔﻊ ﻛﺸﻮﺭ ﻭ ﺻﻨﻌﺖ ﺧﻮﺩﺭﻭ ﺍﺳﺖ ﺯﻳــﺮﺍ ﺑﻪ ﺍﻓﺰﺍﻳــﺶ ﻛﻴﻔﻴﺖ ﺧﺪﻣﺎﺕ ﭘــﺲ ﺍﺯ ﻓﺮﻭﺵ ﺩﺭ ﺣﻮﺯﻩ ﺧﻮﺩﺭﻭ ﻣﻰﺗﻮﺍﻧﺪ ﻛﻤﻚ ﻗﺎﺑﻞﺗﻮﺟﻬﻰ ﻛﻨﺪ.

ﻭﻯ ﺗﻮﺟــﻪ ﻭﻳﮋﻩ ﺻﻨﻌﺖ ﺑﻪ ﺧﺪﻣــﺎﺕ ﭘﺲ ﺍﺯ ﻓﺮﻭﺵ ﺭﺍ ﺗﻐﻴﻴﺮﻯ ﻣﻨﺎﺳــﺐ ﺍﺭﺯﻳﺎﺑﻰ ﻛﺮﺩ ﻭ ﺍﻓﺰﻭﺩ: ﺩﺭ ﮔﺬﺷــﺘﻪ ﺑﻪ ﻣﻮﺿﻮﻉ ﺑﻌــﺪ ﺍﺯ ﻓﺮﻭﺵ ﻣﺤﺼﻮﻝ، ﮔﺎﺭﺍﻧﺘﻰ ﻭ ﻭﺍﺭﺍﻧﺘﻰ ﺗﻮﺟﻪ ﻧﻤﻰﺷﺪ ﻭ ﻫﻤﻪ ﺗﻮﺟﻪﻫﺎ ﺑﻪ ﺑﺨﺶ ﺗﻮﻟﻴﺪ ﻭ ﻓﺮﻭﺵ ﺑــﻮﺩ ﺍﻣﺎ ﺑﺎ ﺗﻮﺟﻪ ﺑــﻪ ﺍﻓﺰﺍﻳﺶ ﻓﻀﺎﻯ ﺭﻗﺎﺑﺘــﻰ ﺩﺭ ﺑﺎﺯﺍﺭ ﻣﺤﺼﻮﻻﺕ ﺻﻨﻌﺘﻰ ﺍﺯﺟﻤﻠﻪ ﺧــﻮﺩﺭﻭ، ﺧﺪﻣﺎﺕ ﭘﺲ ﺍﺯ ﻓﺮﻭﺵ، ﮔﺎﺭﺍﻧﺘﻰ ﻭ ﻭﺍﺭﺍﻧﺘﻰ ﺍﻫﻤﻴﺖ ﺑﺴــﻴﺎﺭﻯ ﭘﻴﺪﺍ ﻛﺮﺩﻩ ﺍﺳــﺖ ﻭ ﺣﺘﻰ ﺧﺮﻳﺪﺭﺍﻥ ﻧﻴــﺰ ﺍﺑﺘﺪﺍ ﺑﻪ ﺧﺪﻣــﺎﺕ ﺍﺭﺍﺋﻪ ﺷــﺪﻩ ﺧﻮﺩﺭﻭﺳﺎﺯﻫﺎ ﻧﮕﺎﻩ ﻛﺮﺩﻩ ﻭ ﺳــﭙﺲ ﺧﻮﺩﺭﻭ ﺧﻮﺩ ﺭﺍ ﺍﻧﺘﺨﺎﺏ ﻣﻰﻛﻨﻨﺪ.

ﻭﻯ ﺍﻓﺰﻭﺩ: ﺍﻳﻦ ﺗﻐﻴﻴﺮ ﺩﻳﺪﮔﺎﻩ ﻭ ﻧﮕﺮﺵ ﺑﺮﺍﻯ ﻣﺮﺩﻡ ﻭ ﺑﺮﺍﻯ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ﻣﻰﺗﻮﺍﻧﺪ ﭘﻴﺎﻣﺪﻫﺎﻯ ﺧﻮﺑﻰ ﺑﻪ ﻫﻤﺮﺍﻩ ﺩﺍﺷــﺘﻪ ﺑﺎﺷــﺪ ﻭ ﺑﺮﮔﺰﺍﺭﻯ ﺍﻳﻦ ﻫﻤﺎﻳﺶ ﻛــﻪ ﺑﺎ ﺣﻀﻮﺭ ﻣﻬﻤﺎﻧﺎﻥ ﺑﺰﺭﮔﻰ ﺍﺯ ﻣﻴﺎﻥ ﺻﻨﻌﺘﮕﺮﺍﻥ، ﺧﻮﺩﺭﻭﺳــﺎﺯﺍﻥ ﻭ ﻗﻄﻌﻪﺳــﺎﺯﺍﻥ ﻣﻄﺮﺡ ﺟﻬﺎﻥ ﺭﺥ ﻣﻰﺩﻫــﺪ، ﻣﻰﺗﻮﺍﻧﺪ ﺑﻪ ﺍﺭﺗﻘﺎﻯ ﺍﻳﻦ ﺑﺨﺶ ﺩﺭ ﻛﺸﻮﺭ ﻛﻤﻚ ﻛﻨﺪ.

ﻣﻌﺎﻭﻥ ﺍﻣــﻮﺭ ﺑﻴﻦﺍﻟﻤﻠﻞ ﮔﺮﻭﻩ ﻗﻄﻌــﺎﺕ ﻋﻈﺎﻡ ﺩﺭﺑﺎﺭﻩ ﭘﻴﺶﺑﻴﻨﻰ ﺧﻮﺩ ﺍﺯ ﺣﻀﻮﺭ ﻧﺸﺎﻥﻫﺎﻯ ﻣﻄﺮﺡ ﺧﻮﺩﺭﻭﺳﺎﺯ ﻭ ﻗﻄﻌﻪﺳــﺎﺯ ﺩﺭ ﻫﻤﺎﻳﺶ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺧﻮﺩﺭﻭ ﻭ ﺗﺎﺛﻴﺮﺍﺕ ﺍﻳــﻦ ﺣﻀــﻮﺭ ﺩﺭ ﺑﺨــﺶ ﺧﺪﻣــﺎﺕ ﭘــﺲ ﺍﺯ ﻓــﺮﻭﺵ ﺧﻮﺩﺭﻭﺳــﺎﺯﺍﻥ ﮔﻔﺖ: ﺩﺭ ﻧﺨﺴــﺘﻴﻦ ﻗــﺪﻡ ﺍﻳﻨﻜﻪ ﺍﻓﺮﺍﺩ ﻭ ﺷــﺮﻛﺖﻫﺎ ﺑﺎ ﺗﺠﺮﺑﻪ ﻭ ﺻﺎﺣﺐ ﺳــﺒﻚ ﻭﺍﺭﺩ ﻛﺸــﻮﺭ ﻣﻰﺷــﻮﻧﺪ ﻛﻪ ﺍﻳﻦ ﺍﻣﺮ ﺑﺴــﻴﺎﺭ ﺧﻮﺏ ﺑﻮﺩﻩ ﻭ ﺩﺭ ﻣﺮﺣﻠﻪ ﺩﻭﻡ ﻧﻴﺰ ﺗﺠﺮﺑﻪ ﺍﻳﻦ ﺍﻓــﺮﺍﺩ ﺑﺮﺍﻯ ﺣﻮﺯﻩ ﺧﺪﻣﺎﺕ ﭘﺲ ﺍﺯ ﻓﺮﻭﺵ ﺧﻮﺩﺭﻭﻳﻰ ﺑﺴﻴﺎﺭ ﺭﺍﻫﮕﺸﺎ ﺧﻮﺍﻫﺪ ﺑﻮﺩ.

ﻭﻯ ﺗﺼﺮﻳــﺢ ﻛﺮﺩ: ﺑﺎﻳﺪ ﻗﺒﻮﻝ ﻛﻨﻴﻢ ﻛﻪ ﺑﺴــﻴﺎﺭﻯ ﺍﺯ ﻛﺸﻮﺭﻫﺎﻯ ﺻﻨﻌﺘﻰ ﻭ ﻗﻮﻯ ﺩﺭ ﺑﺨﺶ ﺧﻮﺩﺭﻭ ﺩﺭ ﺯﻣﻴﻨﻪ ﺧﺪﻣﺎﺕ ﭘﺲ ﺍﺯ ﻓﺮﻭﺵ ﻧﻴﺰ ﺭﺷــﺪ ﺑﺴــﻴﺎﺭ ﺧﻮﺑﻰ ﻛﺮﺩﻩ ﻭ ﺗﻮﺟــﻪ ﻭﻳــﮋﻩﺍﻯ ﺑﻪ ﺑﺤــﺚ ﺧﺪﻣﺎﺕ ﭘــﺲ ﺍﺯ ﻓﺮﻭﺵ ﺩﺍﺷﺘﻪﺍﻧﺪ.

ﺧﺴﺮﻭﺷــﺎﻫﻰ ﺗﺎﻛﻴــﺪ ﻛﺮﺩ: ﺩﺭ ﺣــﺎﻝ ﺣﺎﺿﺮ ﻓﺮﻭﺵ ﻭ ﺍﻓﺰﺍﻳﺶ ﺳــﻬﻢ ﺧﻮﺩﺭﻭﺳــﺎﺯﺍﻥ ﺍﺯ ﺑﺎﺯﺍﺭ ﻳﻚ ﻛﺸﻮﺭ، ﺑﻪ ﺻﻮﺭﺕ ﻣﺴﺘﻘﻴﻢ ﺑﻪ ﻛﻴﻔﻴﺖ ﺧﺪﻣﺎﺕ ﭘﺲ ﺍﺯ ﻓﺮﻭﺵ ﺁﻥ ﺷﺮﻛﺖ ﺑﺴﺘﮕﻰ ﺩﺍﺭﺩ. ﺍﺯ ﺍﻳﻦ ﺭﻭ ﺭﻗﺎﺑﺖ ﺑﺴﻴﺎﺭ ﺯﻳﺎﺩﻯ ﺩﺭ ﺳﻄﺢ ﺟﻬﺎﻥ ﺑﺮﺍﻯ ﻧﺸــﺎﻥ ﺩﺍﺩﻥ ﻭﻳﮋﮔﻰﻫﺎﻯ ﺧﺪﻣﺎﺕ، ﮔﺎﺭﺍﻧﺘﻰ ﻭ ﻭﺍﺭﺍﻧﺘﻰ ﺑﻪ ﻭﺟﻮﺩ ﺁﻣﺪﻩ ﺍﺳﺖ.

ﻣﻌــﺎﻭﻥ ﺍﻣﻮﺭ ﺑﻴﻦﺍﻟﻤﻠــﻞ ﮔﺮﻭﻩ ﻗﻄﻌﺎﺕ ﻋﻈــﺎﻡ ﺍﺭﺍﺋﻪ ﮔﺎﺭﺍﻧﺘــﻰ ﻭ ﺧﺪﻣــﺎﺕ ﻗﺎﺑﻞﺍﻋﺘﻤــﺎﺩ ﺭﺍ ﺟــﺰﻭ ﺍﻧﺘﻈﺎﺭﺍﺕ ﺑﺤﻖ ﺧﺮﻳﺪﺍﺭﺍﻥ ﺧﻮﺩﺭﻭ ﺩﺍﻧﺴــﺖ ﻭ ﺧﺎﻃﺮﻧﺸــﺎﻥ ﻛﺮﺩ: ﺧﻮﺩﺭﻭﺳــﺎﺯﺍﻥ ﺑﻪ ﺍﻳﻦ ﻧﺘﻴﺠﻪ ﺭﺳــﻴﺪﻩﺍﻧﺪ ﻛــﻪ ﺑﺎ ﺍﺭﺍﺋﻪ ﺧﺪﻣﺎﺗــﻰ ﻣﻄﻤﺌﻦ ﺑﻪ ﻣﺸــﺘﺮﻳﺎﻥ ﺧﻮﺩ ﻭ ﺟﻠﺐ ﺭﺿﺎﻳﺖ ﺁﻧﻬﺎ ﺍﺯ ﭘﺸﺘﻴﺒﺎﻧﻰﻫﺎﻯ ﭘﺲﺍﺯ ﻓﺮﻭﺵ، ﻣﻰﺗﻮﺍﻧﻨﺪ ﺑﻬﺘﺮﻳﻦ ﺗﺒﻠﻴﻎ ﺭﺍ ﺑﺮﺍﻯ ﺧﻮﺩ ﺍﻧﺠﺎﻡ ﺩﻫﻨﺪ.

ﭼﻬﺎﺭﻣﻴــﻦ ﻫﻤﺎﻳــﺶ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺻﻨﻌــﺖ ﺧﻮﺩﺭﻭ ﺑﺎ ﻣﺤﻮﺭﻳﺖ ﻓــﺮﻭﺵ ﻭ ﺧﺪﻣﺎﺕ ﭘﺲ ﺍﺯ ﻓﺮﻭﺵ، 24 ﻭ 25 ﺑﻬﻤﻦ ﺳــﺎﻝ ﺟﺎﺭﻯ ﺩﺭ ﻣﺮﻛﺰ ﻫﻤﺎﻳﺶﻫﺎﻯ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺑﺮﺝ ﻣﻴﻼﺩ ﺗﻬﺮﺍﻥ ﺑﺮﮔﺰﺍﺭ ﻣﻰﺷﻮﺩ.

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