ﺑﻘﺎﻯ ﺑﺮﻧﺪ ﺩﺭ ﮔﺮﻭ ﺧﺪﻣﺎﺕ ﭘﺲ ﺍﺯ ﻓﺮﻭﺵ ﻣﻨﺎﺳﺐ

Sanat Newspaper - - صفحه اول -

ﺑﺮﻧﺪ ﺩﺭ ﻛﻨﺎﺭ ﻧﻘﺶ ﻣﻬﻤﻰ ﻛﻪ ﺩﺭ ﺷﻨﺎﺳـﺎﻳﻰ ﻳﻚ ﻣﺤﺼﻮﻝ ﺩﺭ ﺑﺎﺯﺍﺭ ﺍﻳﻔﺎ ﻣﻰﻛﻨﺪ، ﻧﻘﺶ ﺍﺳﺎﺳـﻰ ﺩﺭ ﺍﻳﺠﺎﺩ ﺍﺭﺯﺵﺍﻓﺰﻭﺩﻩ ﺑﺎﻻ ﺧﻮﺍﻫﺪ ﺩﺍﺷﺖ. ﭘﺬﻳﺮﻓﺘﻦ ﻳﻚ ﻧﺸﺎﻥ ﺗﺠﺎﺭﻯ ﺩﺭ ﺑﺎﺯﺍﺭ ﺍﺯ ﺳﻮﻯ ﻣﺸﺘﺮﻳﺎﻥ ﺑﻰﺷﻚ ﺑﻪ ﻋﻮﺍﻣﻞ ﻣﺘﻌﺪﺩﻯ ﺑﺴـﺘﮕﻰ ﺩﺍﺭﺩ ﻛﻪ ﺍﺭﺍﺋﻪ ﺧﺪﻣﺎﺕ ﭘﺲ ﺍﺯ ﻓﺮﻭﺵ ﻣﻨﺎﺳـﺐ ﻭ ﻣﺘﻨﺎﺳﺐ ﺑﺎ ﻧﻴﺎﺯ ﻣﺸﺘﺮﻯ، ﺍﺯ ﺍﺻﻠﻰﺗﺮﻳﻦ ﺩﻻﻳﻞ ﺷﻨﺎﺧﺘﻪﺷﺪﻥ ﻳﻚ ﻧﺸﺎﻥ ﺗﺠﺎﺭﻯ ﺑﻪ ﺷﻤﺎﺭ ﻣﻰﺭﻭﺩ.

ﺩﺭ ﻛﻨـﺎﺭ ﺍﺭﺍﺋـﻪ ﺧﺪﻣﺎﺕ ﭘـﺲ ﺍﺯ ﻓﺮﻭﺵ ﻛـﻪ ﻳﻜﻰ ﺍﺯ ﺯﻧﺠﻴﺮﻩﻫﺎﻯ ﺍﺭﺯﺵﺍﻓﺰﻭﺩﻩ ﺍﺳﺖ ﻧﻘﺶ ﺑﺮﻧﺪﻳﻨﮓ ﺩﺭ ﺍﻳﺠﺎﺩ ﺍﻳﻦ ﺍﺭﺯﺵ ﭼﮕﻮﻧﻪ ﺧﻮﺍﻫﺪ ﺑﻮﺩ؟

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