ﺗﻮﻟﻴﺪ، ﺍﺷﺘﻐﺎﻝ ﻭ ﺻﺎﺩﺭﺍﺕ ﻧﻘﺸﻪ ﺭﺍﻩ ﻣﺒﻠﻤﺎﻥ ﻗﻢ

Sanat Newspaper - - ﺻﻨﺎﻳﻊ ﻛﻮﭼﻚ ﻭ ﺷﻬﺮﻙﻫﺎﻯ ﺻﻨﻌﺘﻰ -

ﺍﻣﺮﻭﺯ ﺗﻘﺎﺿﺎﻯ ﺑﺎﺯﺍﺭ ﻣﺪﻳﺮﻳﺖ ﺷﺪﻩ ﺍﺳﺖ ﻭ ﻣﺸﺘﺮﻳﺎﻥ ﺑﻪ ﺩﻧﺒﺎﻝ ﻛﺎﻻﻯ ﺑﺎﻛﻴﻔﻴﺖ ﻭ ﺩﺍﺭﺍﻯ ﻗﻴﻤﺖ ﻣﻨﺎﺳــﺐ ﻫﺴــﺘﻨﺪ ﻛﻪ ﻓﻌﺎﻻﻥ ﺗﻮﻟﻴــﺪﻯ ﻣﺒﻠﻤﺎﻥ ﻗــﻢ ﺑﺎﻳﺪ ﻧﻈﺮﻫــﺎ ﻭ ﺫﺍﺋﻘــﻪ ﻣﺼﺮﻑﻛﻨﻨﺪﻩ ﺭﺍ ﺗﺎﻣﻴﻦ ﻛﻨﻨﺪ. ﻫﺮﭼﻨﺪ ﺑﺎ ﺁﻣﻮﺯﺵ ﺍﺳــﺖ ﻛﻪ ﻓﻌﺎﻻﻥ ﺧﻮﺷﻪﻫﺎﻯ ﻛﺴــﺐﻭﻛﺎﺭ ﺑﻪ ﺗﺸﻜﻴﻞ ﻛﻨﺴﺮﺳــﻴﻮﻡ ﺑﺮﺍﻯ ﺣﻀﻮﺭ ﺩﺭ ﺑﺎﺯﺍﺭﻫﺎﻯ ﺑﻴﻦﺍﻟﻤﻠﻠﻰ ﺍﻗﺪﺍﻡ ﻣﻰﻛﻨﻨﺪ ﻳﺎ ﭼﻨﺪ ﺗﻮﻟﻴﺪﻛﻨﻨﺪﻩ ﻧﮕﺎﻩﻫﺎﻯ ﺳﻨﺘﻰ ﺭﺍ ﻛﻨــﺎﺭ ﻣﻰﮔﺬﺍﺭﻧﺪ ﻭ ﺑﺮﺍﻯ ﻣﻨﺎﻓﻊ ﺟﻤﻌﻰ ﻧﺸﺎﻥﺳــﺎﺯﻯ ﺗﺠﺎﺭﻯ ﻣﻰﻛﻨﻨﺪ ﺑﺎ ﺍﻳﻦ ﺣﺎﻝ ﺩﺭ ﻃﻮﻝ ﻓﻌﺎﻟﻴﺖ ﻋﺎﻣﻞ ﺗﻮﺳــﻌﻪ ﺧﻮﺷــﻪ ﻣﺒﻠﻤﺎﻥ ﻗﻢ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﺧﻮﺑﻰ ﺍﺟﺮﺍﻳﻰ ﺷــﺪ ﻛﻪ ﺩﺳــﺘﺎﻭﺭﺩﻫﺎﻳﻰ ﻧﻴﺰ ﺩﺭ ﭘﻰ ﺩﺍﺷﺖ ﻭ ﺍﻳﻦ ﻣﻮﻓﻘﻴﺖﻫﺎ ﺣﺎﺻﻞ ﺧﺮﺩ ﺟﻤﻌﻰ ﻭ ﻧﮕﺎﻩ ﮔﺮﻭﻫﻰ ﺑﻪ ﻣﻨﺎﻓﻊ ﻣﺸــﺘﺮﻙ ﻭ ﭘﺮﻫﻴﺰ ﺍﺯ ﺷﺨﺼﻰﻧﮕﺮﻯ ﺍﺯ ﺳﻮﻯ ﺧﻮﺩ ﻓﻌﺎﻻﻥ ﺍﻳﻦ ﺧﻮﺷــﻪ ﺑﻮﺩﻩ ﺍﺳــﺖ ﻭ ﺑﺮﺍﻯ ﺣﻀﻮﺭ ﺟﺪﻯ ﺩﺭ ﺑﺎﺯﺍﺭﻫﺎﻯ ﺟﻬﺎﻧﻰ ﺑﺎﻳﺪ ﺍﻳﻦ ﺭﻭﻳﻜﺮﺩ ﺧﻮﺩ ﺭﺍ ﺗﻘﻮﻳﺖ ﻛﻨﻨﺪ.

ﺍﻣﻴﺮ ﻃﻴﺒﻰﻧﮋﺍﺩ، ﻣﺪﻳﺮﻋﺎﻣﻞ ﺷــﺮﻛﺖ ﺷــﻬﺮﻙﻫﺎﻯ ﺻﻨﻌﺘﻰ ﺍﺳــﺘﺎﻥ ﻗﻢ ﺩﺭ ﺩﻳﺪﺍﺭ ﺑﺎ ﺍﻋﻀﺎﻯ ﺍﺗﺤﺎﺩﻳﻪ ﺩﺭﻭﺩﮔﺮﺍﻥ ﻗﻢ ﻭ ﻓﻌﺎﻻﻥ ﺧﻮﺷــﻪ ﺍﻳﻦ ﺻﻨﻌﺖ ﺑﺮ ﺗﺎﻣﻴﻦ ﺫﺍﺋﻘــﻪ ﻣﺼﺮﻑﻛﻨﻨﺪﻩ ﺑﺎ ﻛﺎﻻﻫﺎﻯ ﺗﻮﻟﻴﺪ ﺩﺍﺧﻞ ﺗﺎﻛﻴﺪ ﻭ ﺍﻇﻬﺎﺭﻛﺮﺩ: ﺣﺮﻛﺖ ﺩﺭ ﻣﺴــﻴﺮ ﺗﻮﺳــﻌﻪﺍﻯ ﻭ ﺗﻮﺟﻪ ﺑﻪ ﺯﻳﺮﺳــﺎﺧﺖﻫﺎ ﻭ ﺍﻟﺰﺍﻣﺎﺕ ﺑﺎﺯﺍﺭﻫﺎﻯ ﺩﺍﺧﻠﻰ ﻭ ﺧﺎﺭﺟﻰ ﻋﺎﻣــﻞ ﻣﻬﻢ ﺍﻳﺠــﺎﺩ ﺭﻭﻧﻖ ﺻﻨﻌﺖ ﻣﺒﻠﻤــﺎﻥ ﻭ ﺻﻨﺎﻳﻊ ﻣﺮﺗﺒﻂ ﺑﺎ ﭼﻮﺏ ﺍﺳﺖ.

ﺑﻪ ﮔــﺰﺍﺭﺵ ﺭﻭﺍﺑﻂ ﻋﻤﻮﻣﻰ ﺷــﺮﻛﺖ ﺷــﻬﺮﻙﻫﺎﻯ ﺻﻨﻌﺘﻰ ﺍﺳــﺘﺎﻥ ﻗﻢ، ﻃﻴﺒﻰﻧﮋﺍﺩ ﮔﻔﺖ: ﺗﻤﺎﻡ ﺗﻼﺵ ﺧﺪﻣﺘﮕﺰﺍﺭﺍﻥ ﺻﻨﻌﺖ ﺩﺭ ﺳــﺎﻝ ﺟﺪﻳﺪ ﺗﻘﻮﻳﺖ ﻧﻘﺎﻁ ﻣﺜﺒﺖ ﻭ ﺭﻓــﻊ ﻣﻮﺍﻧﻊ ﺑﺮﺍﻯ ﺭﻭﻧﻖ ﺗﻮﻟﻴﺪ ﺑﺎ ﻫﺪﻑ ﺍﻳﺠﺎﺩ ﺍﺷﺘﻐﺎﻝ ﻭ ﺗﻮﺳﻌﻪ ﭘﺎﻳﺪﺍﺭ ﺍﺳﺘﺎﻥ ﺍﺳﺖ.

ﻭﻯ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﻓﻌﺎﻟﻴﺖ 3 ﺳــﺎﻝ ﺑﺮﻧﺎﻣﻪ ﻫﺪﻑ ﺧﻮﺷﻪ ﻛﺴﺐ ﻭﻛﺎﺭ ﻣﺒﻠﻤــﺎﻥ ﻗــﻢ ﺗﺼﺮﻳﺢ ﻛﺮﺩ: ﺗﻮﻟﻴﺪﺍﺕ ﻗــﻢ ﺍﺯ ﻧﻈﺮ ﻛﻴﻔﻰ ﻭ ﻗﻴﻤﺖ ﻛﻤﺘــﺮ ﺍﺯ ﺗﻮﻟﻴﺪﺍﺕ ﺭﻗﺒﺎﻯ ﺁﻧﻬﺎ ﺩﺭ ﻣﻨﻄﻘﻪ ﻧﻴﺴــﺖ ﻭﻟﻰ ﺑﻪ ﺩﻟﻴﻞ ﻧﺒﻮﺩ ﺣﻤﻞ ﻭ ﻧﻘﻞ ﻣﻨﺎﺳــﺐ ﻭ ﺑﺴﺘﻪﺑﻨﺪﻯ ﺍﺳﺘﺎﻧﺪﺍﺭﺩ ﺩﺭ ﺧﺎﺭﺝ ﺍﺯ ﻛﺸــﻮﺭ ﻭ ﺑﻪ ﺩﻟﻴﻞ ﻧﺒﻮﺩ ﻓﺮﻫﻨﮓ ﺻﺤﻴﺢ ﺧﺮﻳﺪ ﻛﺎﻻﻯ ﺍﻳﺮﺍﻧﻰ ﺩﺭ ﺑﺎﺯﺍﺭ ﺩﺍﺧﻞ ﺑﺎ ﻣﺸﻜﻞ ﺭﻭﺑﻪﺭﻭ ﻫﺴﺘﻨﺪ.

ﻣﺠﺘﺒــﻰ ﺻﻔﺎﻳﻰ، ﺭﻳﻴﺲ ﺍﺗﺤﺎﺩﻳــﻪ ﺩﺭﻭﺩﮔﺮﺍﻥ ﻗﻢ ﻧﻴﺰ ﺩﺭ ﺍﻳﻦ ﺩﻳﺪﺍﺭ ﺑﺎ ﺍﺷﺎﺭﻩ ﺑﻪ ﺗﻮﺍﻧﻤﻨﺪﻯﻫﺎﻯ ﺍﺳﺘﺎﻥ ﻗﻢ ﺩﺭ ﺗﻮﻟﻴﺪﺍﺕ ﻣﺒﻠﻤﺎﻥ ﻭ ﺻﻨﺎﻳﻊ ﭼﻮﺏ ﺩﺭ ﻛﺸــﻮﺭ ﺗﺎﻛﻴﺪ: ﭼﻴﺰﻯ ﻛﻪ ﺍﻣﺮﻭﺯ ﺑﻴﺶ ﺍﺯ ﻫﺮ ﺍﻣــﺮ ﺩﻳﮕﺮﻯ ﺩﺭ ﻓﺮﻭﺵ ﺍﻳﻦ ﺻﻨﻌﺖ ﺩﺭ ﻛﺸــﻮﺭ ﺧﻮﺩ ﺭﺍ ﻧﺸــﺎﻥ ﻣﻰﺩﻫﺪ ﺗﻮﺟﻪ ﻣﺼﺮﻑﻛﻨﻨﺪﮔﺎﻥ ﺑﻪ ﻧﺸــﺎﻥﻫﺎﻯ ﺗﺠﺎﺭﻯ ﺧﺎﺭﺟﻰ ﺍﺳــﺖ. ﺩﺭ ﺻﻮﺭﺗــﻰ ﻛﻪ ﻫﻤــﺎﻥ ﻣﺤﺼﻮﻝ ﺑﺎ ﻛﻴﻔﻴﺖ ﻣﻨﺎﺳــﺐ ﻭ ﻗﻴﻤﺘﻰ ﺑﻪ ﻧﺴــﺒﺖ ﭼﻨﺪ ﺑﺮﺍﺑﺮ ﻛﻤﺘﺮ ﺩﺭ ﺩﺍﺧﻞ ﻛﺸــﻮﺭ ﺗﻮﻟﻴﺪ ﻣﻰﺷﻮﺩ ﻭﻟﻰ ﻛﺎﻻﻯ ﺧﺎﺭﺟﻰ ﺑﻪ ﺩﻟﻴﻞ ﻧﺸﺎﻥ ﺗﺠﺎﺭﻯ ﺷﺪﻥ ﺍﻗﺒﺎﻝ ﺑﻴﺸﺘﺮﻯ ﺩﺍﺭﺩ.

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