ﮔﺮﺩﺷﮕﺮﻯ ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻰ

SMTnewspaper - - اقتصاد - ﻗﺮﺑﺎﻧﻌﻠﻰﺗﻨﮓﺷﻴﺮ ﻣﺪﺭﺱ ﺩﺍﻧﺸﮕﺎﻩ

ﻳﻜــﻰ ﺍﺯ ﺑﻬﺘﺮﻳــﻦ ﺩﺳــﺘﺎﻭﺭﺩﻫﺎﻯ »ﮔﺮﺩﺷــﮕﺮﻯ ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻰ« ﺑﺮﺍﻯ ﻛﺸــﻮﺭﻫﺎﻯ ﺩﺭ ﺣﺎﻝ ﺗﻮﺳــﻌﻪ، ﺣﺬﻑ ﻭﺍﺳﻄﻪﻫﺎ ﻭ ﺍﻓﺰﺍﻳﺶ ﺳﻮﺩ ﺳﺎﺯﻣﺎﻥﻫﺎﻯ ﺧﺪﻣﺎﺕ ﮔﺮﺩﺷﮕﺮﻯ ﺩﺭ ﺍﻳﻦ ﻛﺸﻮﺭﻫﺎﺳــﺖ. ﺍﺭﺍﺋﻪ ﺁﻧﻼﻳــﻦ ﻣﺤﺼﻮﻻﺕ ﻭ ﺧﺪﻣﺎﺕ ﮔﺮﺩﺷــﮕﺮﻯ ﺍﺯ ﺳــﻮﻯ ﺍﺭﺍﺋﻪﺩﻫﻨﺪﮔﺎﻥ ﺍﻳﻨﮕﻮﻧﻪ ﺧﺪﻣﺎﺕ ﺩﺭ ﻛﺸــﻮﺭﻫﺎﻯ ﺩﺭ ﺣﺎﻝ ﺗﻮﺳﻌﻪ، ﺍﻣﻜﺎﻥ ﺣﻀﻮﺭ ﻋﺎﺩﻻﻧﻪ ﺩﺭ ﺑﺎﺯﺍﺭ ﺑﻴﻦﺍﻟﻤﻠﻠــﻰ ﮔﺮﺩﺷــﮕﺮﻯ ﺭﺍ ﻓﺮﺍﻫﻢ ﻭ ﺍﺭﺗﺒﺎﻁ ﻣﺴــﺘﻘﻴﻢ ﺑﺎ ﮔﺮﺩﺷﮕﺮﺍﻥ ﺑﺎﻟﻘﻮﻩ ﺭﺍ ﻣﻤﻜﻦ ﻣﻰﻛﻨﺪ.

ﮔﺮﺩﺷﮕﺮﺍﻥ ﺩﻭﺳﺖ ﺩﺍﺭﻧﺪ ﻫﻤﻪ ﺍﻃﻼﻋﺎﺕ ﻣﺮﺍﻛﺰ ﺩﻳﺪﻧﻰ ﺭﺍ ﺁﻧﻼﻳﻦ ﺩﺍﺷــﺘﻪ ﺑﺎﺷﻨﺪ ﺣﺘﻰ ﺗﻐﻴﻴﺮ ﺑﺮﻧﺎﻣﻪﻫﺎ ﻳﺎ ﺍﺿﺎﻓﻪ ﺷﺪﻥ ﺑﺮﻧﺎﻣﻪ ﺟﺪﻳﺪ ﺑﻪ ﺗﻮﺭﻫــﺎ ﻭ ﻣﻜﺎﻥﻫﺎﻯ ﺟﺬﺍﺏ ﻭ ﻓﺮﺻﺖﻫﺎﻯ ﻫﻴﺠﺎﻥﺍﻧﮕﻴــﺰ ﺑﺮﺍﻯ ﮔﺬﺭﺍﻧﺪﻥ ﺗﻌﻄﻴــﻼﺕ ﺧﻮﺩ ﺭﺍ ﻛﻪ ﺑﺎﻋﺚ ﻛﺸــﻒ ﻭ ﺗﺠﺮﺑﻪ ﻓﺮﻫﻨــﮓ ﻭ ﺁﻳﻴﻦﻫﺎﻯ ﺟﺪﻳﺪ ﻣﻰﺷــﻮﺩ. ﺷــﺮﻛﺖﻫﺎﻯ ﻫﻮﺍﻳﻰ ﻭ ﻫﺘﻞﻫﺎﻯ ﺯﻧﺠﻴــﺮﻩﺍﻯ ﺩﺭ ﺩﻧﻴﺎ ﺑﺎﻋﺚ ﺭﺷــﺪ ﻭ ﺷــﻜﻮﻓﺎﻳﻰ ﺻﻨﻌﺖ ﮔﺮﺩﺷــﮕﺮﻯ ﺍﺯ 02ﺳﺎﻝ ﭘﻴﺶ ﺗﺎ ﻛﻨﻮﻥ ﺷــﺪﻩﺍﻧﺪ ﻭ ﺑﻪ ﻃﻮﺭ ﻋﻤــﺪﻩ ﺑﺨﺶﻫﺎﻯ ﺧﺼﻮﺻﻰ ﻫﺴﺘﻨﺪ ﻛﻪ ﺑﺎ ﺳــﺮﻣﺎﻳﻪﮔﺬﺍﺭﻯ ﺧﻮﺩ ﺑﺎﻋﺚ ﺭﻭﺯﺁﻣﺪ ﻛﺮﺩﻥ ﻭ ﺍﺻﻼﺡ ﺷــﻴﻮﻩﻫﺎﻯ ﮔﺮﺩﺷﻰ ﺍﻃﻼﻋﺎﺗﻰ ﺷــﺪﻧﺪ ﻭ ﺍﻳﻦ ﺑﺎﻋﺚ ﺍﺛﺮﮔــﺬﺍﺭﻯ ﺭﻭﺯﺍﻓــﺰﻭﻥ ﻓﻨﺎﻭﺭﻯﻫــﺎﻯ ICT ﺩﺭ ﺻﻨﻌــﺖ ﮔﺮﺩﺷــﮕﺮﻯ ﺟﻬﺎﻧﻰ ﻣﻰﺷﻮﺩ. ﺷﻤﺎ ﺑﺎ ﻳﻚ ﻛﻠﻴﻚ ﻣﻰﺗﻮﺍﻧﻴﺪ ﺗﻤﺎﻣﻰ ﻧﻘﺎﻁ ﮔﺮﺩﺷــﮕﺮﻯ ﻳﻚ ﺷﻬﺮ ﻳﺎ ﻳﻚ ﻛﺸﻮﺭ ﺭﺍ ﺭﺍ ﺑﻪ ﺷــﻜﻞ ﻓﻴﻠﻢ ﺩﺭ ﺍﻳﻨﺘﺮﻧﺖ ﺑﺒﻴﻨﻴﺪ ﻛﻪ ﻳﻜﻰ ﺍﺯ ﺭﺍﻩﻫﺎﻯ ﺟﺬﺏ ﮔﺮﺩﺷــﮕﺮ ﺍﺳﺖ ﺯﻳﺮﺍ ﺍﻳﻦ ﺍﻣﻜﺎﻥ ﺭﺍ ﺑﻪ ﮔﺮﺩﺷﮕﺮ ﻣﻰﺩﻫﺪ ﻛﻪ ﭘﻴﺶ ﺍﺯ ﺳــﻔﺮ، ﻣﻜﺎﻥ ﻣﻮﺭﺩ ﻧﻈﺮ ﺭﺍ ﺧﻼﺻﻪ ﺑﺒﻴﻨﺪ. ﺍﻳﻨﺘﺮﻧﺖ ﺍﻳــﻦ ﺍﻣﻜﺎﻥ ﺭﺍ ﺑــﻪ ﺩﻳﮕﺮﺍﻥ ﻣﻰﺩﻫﺪ ﻛﻪ ﺗﺠﺮﺑﻪ ﺳــﻔﺮ ﺧﻮﺩ ﺭﺍ ﺑــﻪ ﺩﻳﮕﺮﺍﻥ ﻣﻨﺘﻘﻞ ﻛﻨــﺪ ﻭ ﺍﺯ ﺗﺠﺮﺑﻪ ﺩﻳﮕﺮﺍﻥ ﻧﻴﺰ ﻣﻄﻠﻊ ﺷــﻮﺩ. ﻣﻮﺭﺩ ﻣﻬﻢ ﺩﻳﮕﺮ ﺑﺮﻭﺷﻮﺭﻫﺎﻯ ﺍﻟﻜﺘﺮﻭﻧﻴﻜﻰ ﺍﺳﺖ ﻛﻪ ﻫﺰﻳﻨﻪ ﭼﺎپ ﻧﺪﺍﺷــﺘﻪ ﻭ ﺩﺳﺘﺮﺳﻰ ﺁﺳــﺎﻥ ﺩﺍﺭﺩ ﻭ ﺍﺯ ﻃﺮﻳﻖ ﻭﺏﺳــﺎﻳﺖﻫﺎ ﻭ ﺍﻳﻤﻴﻞﻫﺎ ﻭ ﻧﻴﺰ ﭘﺮﺗﺎﻝ ﺟﺎﻣﻊ ﮔﺮﺩﺷــﮕﺮﻯ ﺍﻣﻜﺎﻥﭘﺬﻳﺮ ﺍﺳﺖ، ﺍﻣﻜﺎﻥ ﺭﻭﺯﺁﻣﺪ ﻛﺮﺩﻥ ﺳﺮﻳﻊ ﺁﻥ ﻧﻴﺰ ﻭﺟﻮﺩ ﺩﺍﺭﺩ؛ ﺑﺮﺍﻯ ﻧﻤﻮﻧﻪ ﺗﺎﺭﻳﺦ ﺣﺮﻛﺖ ﻳﺎ ﺗﻐﻴﻴﺮ ﻗﻴﻤﺖ ﺗﻮﺭ ﻭ ﺩﺍﺩﻥ ﺗﺨﻔﻴﻒﻫﺎﻯ ﻻﺯﻡ.

ﮔﺮﺩﺷــﮕﺮ ﻛﺴﻰ ﺍﺳــﺖ ﻛﻪ ﻫﻨﮕﺎﻡ ﺟﺎﺑﻪﺟﺎﻳﻰ، ﺩﺳﺘﻜﻢ ﻳﻚ ﺷــﺐ ﺭﺍ ﺩﺭ ﺟﺎﻯ ﺩﻳﮕﺮﻯ ﻏﻴﺮ ﺍﺯ ﻣﺤﻴﻂ ﺩﺍﺋﻤﻰ ﺯﻳﺴﺖ ﺧــﻮﺩ ﻣﻰﮔﺬﺍﺭﻧﺪ ﻭ ﺩﻟﻴﻞ ﺑﺎﺯﺩﻳﺪ ﻳــﺎ ﺟﺎﺑﻪﺟﺎﻳﻰﺍﺵ ﭼﻴﺰﻯ ﺟــﺰ ﺍﻧﺠﺎﻡ ﻓﻌﺎﻟﻴﺖﻫﺎﻳﻰ ﺑﺮﺍﻯ ﮔﺮﻓﺘﻦ ﺣﻘﻮﻕ ﺩﺭ ﻛﺸــﻮﺭ ﻳﺎ ﺟﺎﻯ ﻣﻮﺭﺩ ﺑﺎﺯﺩﻳﺪ ﺍﺳﺖ. ﺍﻗﺎﻣﺖ ﻛﻮﺗﺎﻩﻣﺪﺕ ﺑﻪ ﺟﺎﺑﻪﺟﺎﻳﻰﺍﻯ ﺍﻃﻼﻕ ﻣﻰﺷﻮﺩ ﻛﻪ ﺩﺭ ﺑﺮﮔﻴﺮﻧﺪﻩ ﮔﺬﺭﺍﻥ ﺩﺳﺘﻜﻢ ﻳﻚ ﺷﺐ ﻭ ﺣﺪﺍﻛﺜــﺮ 3 ﺷــﺐ ﺩﺭ ﺧــﺎﺭﺝ ﺍﺯ ﻣﻨﺰﻟﮕﺎﻩ ﺩﺍﺋﻤﻰ ﺍﺳــﺖ. ﺭﺷــﺪ ﺟﻬﺎﻧﮕﺮﺩﻯ ﺷــﻬﺮﻯ ﺑﺎ ﻧﻮﺁﻭﺭﻯ ﺩﺭ ﺍﻟﮕﻮﻫﺎ، ﺗﺼﻮﻳﺮﻫﺎ ﻭ ﺩﮔﺮﮔﻮﻧــﻰ ﺩﺭ ﻓﻌﺎﻟﻴﺖﻫﺎﻯ ﻓﺮﻫﻨﮕﻰ ﻭ ﺗﻮﺳــﻌﻪ ﺑﺎﺯﺍﺭ ﺩﺭ ﻋﺮﺻﻪﻫــﺎﻯ ﺟﻬﺎﻧﮕﺮﺩﻯ ﺩﺭ ﺍﺭﺗﺒﺎﻁ ﺍﺳــﺖ. ﻣﻮﺍﺭﺩ ﻣﻬﻢ ﺩﺭ ﺍﻳﻦ ﺯﻣﻴﻨــﻪ ﻋﺒﺎﺭﺗﻨﺪ ﺍﺯ : ﺗﺒﻠﻴﻐــﺎﺕ ﻭ ﺣﻤﺎﻳﺖ ﻣﺎﻟﻰ ﺩﻭﻟﺖ ﺍﺯ ﺑﺎﺯﻧﺸﺴــﺘﮕﺎﻥ ﺍﺯ ﻧﻈﺮ ﺑﺮﻧﺎﻣﻪﻫﺎﻯ ﺗﻔﺮﻳﺤﻰ،ﮔﺮﺩﺷــﮕﺮ ﺑﺎ ﺗﻜﻴﻪ ﺑﻪ ﻓﺮﻫﻨﮓ ، ﺟﻬﺎﻧﮕﺮﺩﻯ ﻓﺮﻫﻨﮓ ﻳﻚ ﻣﻠﺖ ﺭﺍ ﻣﻌﺮﻓﻰ ﻣﻰﻛﻨﺪ. ﺗﻌﻄﻴﻼﺕ ﻃﻮﻻﻧﻰﻣﺪﺕ ﻧﻴﺰ ﺑﺎﻋﺚ ﺍﻓﺰﺍﻳﺶ ﺻﻨﻌﺖ ﮔﺮﺩﺷــﮕﺮﻯ ﻣﻰﺷﻮﺩ. ﺗﻮﺳــﻌﻪ ﺻﻨﻌﺖ ﮔﺮﺩﺷــﮕﺮ ﻣﺪﻳﻮﻥ ﻣﻮﺍﺭﺩ ﺯﻳﺮ ﺍﺳﺖ: ﺍﻓﺰﺍﻳﺶ ﺳﻄﺢ ﺩﺭﺁﻣﺪ ﻣﺮﺩﻡ، ﺍﻓﺰﺍﻳﺶ ﺯﻣﺎﻥ ﺍﻭﻗــﺎﺕ ﻓﺮﺍﻏﺖ ﺍﺯ ﻛﺎﺭ ، ﭘﻴﺸــﺮﻓﺖ ﻭ ﺗﻮﺳــﻌﻪ ﺣﻤﻞ ﻭ ﻧﻘﻞ، ﻛﺎﻭﺵﻫﺎﻯ ﻋﻈﻴﻢ ﻭ ﭘﺮﺩﺍﺯﺵ ﺟﻐﺮﺍﻓﻴﺎﻳﻰ.

ﺍﻣﺮﻭﺯ ﻣﺎ ﺩﺭ ﻋﺼﺮﻯ ﺑﻪ ﺳﺮ ﻣﻰﺑﺮﻳﻢ ﻛﻪ ﺁﻥ ﺭﺍ ﻋﺼﺮ ﺟﺪﻳﺪ ﺟﻬﺎﻧﮕــﺮﺩﻯ ﻧــﺎﻡ ﻧﻬﺎﺩﻩﺍﻧﺪ ﻭ ﺩﺭ ﺁﻥ ﺑﻪ ﻣﺴــﺎﺋﻞ ﻣﺮﺑﻮﻁ ﺑﻪ ﺗﻀﻤﻴﻦ ﻛﻴﻔﻴﺖ ﻭ ﺩﺭ ﻭﺍﻗﻊ ﺑــﻪ ﺍﺟﺮﺍﻯ ﺑﺮﻧﺎﻣﻪﻫﺎ ﻛﻪ ﻣﻴﺰﺍﻥ ﺭﺿﺎﻳﺘﻤﻨﺪﻯ ﻣﺸﺘﺮﻳﺎﻥ ﺭﺍ ﺑﻪ ﺣﺪ ﻣﻮﺭﺩ ﺍﻧﺘﻈﺎﺭ ﺁﻧﻬﺎ ﺑﺮﺳﺎﻧﺪ، ﺗﻮﺟﻪ ﺟﺪﻯ ﻣﻰﺷــﻮﺩ. ﮔﺮﺩﺷﮕﺮﻯ 3 ﺣﻮﺯﻩ ﻣﻬﻢ ﺩﺍﺭﺩ: -1 ﻣﺴﺎﻓﺮﺕ ﺑﻪ ﻣﻘﺼﺪ ﻣﻮﺭﺩ ﻧﻈﺮ -2 ﺣﻀﻮﺭ ﺩﺭ ﻣﻘﺼﺪ -3 ﺗﺎﺛﻴﺮ ﮔﺮﺩﺷــﮕﺮﺍﻥ ﺑﺮ ﻧﻈﺎﻡﻫﺎﻯ ﺍﻗﺘﺼــﺎﺩﻯ، ﺍﺟﺘﻤﺎﻋﻰ ﻭ ﻓﻴﺰﻳﻜﻰ ﻛــﻪ ﺍﺯ ﻫﺮ ﺩﻭ ﻣﻮﺭﺩ ﺑﺎ ﻻﺗﺮ ﺍﺳــﺖ. ﮔﺮﺩﺷــﮕﺮﻯ ﭘﺎﻳﺪﺍﺭ ﺩﺭ ﻭﺍﻗــﻊ ﺭﻭﺵ ﺟﺪﻳﺪ ﺑﺮﺍﻯ ﺍﻋﻤﺎﻝ ﺗﻮﺟﻪ ﻭ ﺗﺎﻛﻴﺪ ﺑﺮ ﺗﻮﺳــﻌﻪ ﭘﺎﻳﺪﺍﺭ ﺑﺎ ﺣﻔﻆ ﻛﻴﻔﻴﺖ ﻣﺤﻴﻂ ﺯﻳﺴــﺖ ﻭ ﺑﺎ ﺗﻀﻤﻴﻦ ﺍﻫﺪﺍﻑ ﻣﻬﻢ ﺁﻥ ﺍﺳﺖ.

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