ﻓﺮﻭﺵ 345 ﻫﺰﺍﺭ ﻧﺴﺨﻪ ﻛﺘﺎﺏ ﺩﺭ ﻃﺮﺡ »ﭘﺎﻳﻴﺰﻩ ﻛﺘﺎﺏ«

ﺭﻗﺎﺑﺖ ﺗﻬﺮﺍﻧﻰﻫﺎ ﻭ ﺧﺮﺍﺳﺎﻧﻰﻫﺎ ﺩﺭ ﺧﺮﻳﺪ ﻛﺘﺎﺏ

SMTnewspaper - - ﺍﺳﺘﺎﻥﻫﺎ -

ﺑــﺎ ﮔﺬﺷــﺖ 10 ﺭﻭﺯ ﺍﺯ ﺷــﺮﻭﻉ ﻃــﺮﺡ ﭘﺎﻳﻴــﺰﻩ ﻛﺘــﺎﺏ، ﺑﻴﺶ ﺍﺯ 345 ﻫﺰﺍﺭﻧﺴــﺨﻪ ﻛﺘﺎﺏ ﺍﺯ ﺳــﻮﻯ 145 ﻫﺰﺍﺭ ﻧﻔﺮ ﺧﺮﻳﺪﺍﺭﻯ ﺷــﺪﻩ ﻛﻪ ﺩﺭ ﻣﻘﺎﻳﺴــﻪ ﺑﺎ ﻃﺮﺡﻫﺎﻯ ﭘﻴﺸﻴﻦ ﺣﻤﺎﻳﺖ ﺍﺯ ﻛﺘﺎﺑﻔﺮﻭﺷﻰﻫﺎ، ﻓﺮﻭﺷﻰ ﺑﻰﺳﺎﺑﻘﻪﺍﻯ ﺭﺍ ﺛﺒﺖ ﻛﺮﺩﻩ ﺍﺳﺖ.

ﺑﻪ ﮔﺰﺍﺭﺵ ، ﻓﺮﻭﺵ 345 ﻫﺰﺍﺭ ﻧﺴﺨﻪ ﻛﺘﺎﺏ ﺩﺭ 10 ﺭﻭﺯ ﺍﺯ ﺍﺟــﺮﺍﻯ ﻃــﺮﺡ ﭘﺎﻳﻴﺰﻩ ﻛﺘﺎﺏ ﺩﺭ ﺣﺎﻟﻰ ﺑﻪ ﺛﺒﺖ ﺭﺳﻴﺪﻩ ﻛﻪ ﺩﺭ ﭘﺎﻳﻴﺰﻩ ﻛﺘﺎﺏ ﺳﺎﻝ 1395 ﺩﺭ ﺑﺎﺯﻩ ﺯﻣﺎﻧﻰ ﻳﻜﻤﺎﻫﻪ، 561 ﻫﺰﺍﺭ ﻭ 776 ﻧﺴﺨﻪ ﻛﺘﺎﺏ ﺑﻪ ﻓﺮﻭﺵ ﺭﺳﻴﺪﻩ ﺑﻮﺩ.

ﻃﺮﺡ ﭘﺎﻳﻴﺰﻩ ﻛﺘﺎﺏ ﺑﺎ ﻣﺸﺎﺭﻛﺖ 829 ﻛﺘﺎﺑﻔﺮﻭﺷﻰ ﺩﺭ 31 ﺍﺳــﺘﺎﻥ ﻛﺸــﻮﺭ ﺩﺭ ﺣــﺎﻝ ﺍﺟﺮﺍﺳــﺖ ﻛــﻪ ﺍﺳــﺘﺎﻥﻫﺎﻯ ﺗﻬﺮﺍﻥ ﺑﺎ 151 ﻛﺘﺎﺑﻔﺮﻭﺷﻰ، ﺍﺻﻔﻬﺎﻥ ﺑﺎ 103 ﻛﺘﺎﺑﻔﺮﻭﺷﻰ ﻭ ﻗﻢ ﺑﺎ 91 ﻛﺘﺎﺑﻔﺮﻭﺷﻰ ﺑﻴﺸﺘﺮﻳﻦ ﻣﺸــﺎﺭﻛﺖ ﺭﺍ ﺑﻪ ﻟﺤﺎﻅ ﺗﻌﺪﺍﺩ ﻛﺘﺎﺑﻔﺮﻭﺷﻰﻫﺎ ﺑﻪ ﺧﻮﺩ ﺍﺧﺘﺼﺎﺹ ﺩﺍﺩﻩﺍﻧﺪ.

ﺍﺳــﺘﺎﻥ ﺗﻬﺮﺍﻥ ﺑﺎ ﻓﺮﻭﺵ 57ﻫﺰﺍﺭ ﻭ 538 ﻧﺴــﺨﻪ ﻛﺘﺎﺏ ﺑﻪ 13ﻫﺰﺍﺭ ﻭ 291 ﻧﻔﺮ ﺗﻮﺍﻧﺴــﺖ ﺭﺗﺒﻪ ﻧﺨﺴﺖ ﭘﺮﻓﺮﻭﺵﺗﺮﻳﻦ ﺍﺳــﺘﺎﻥﻫﺎ ﺭﺍ ﺑﻪ ﺧﻮﺩ ﺍﺧﺘﺼﺎﺹ ﺩﻫﺪ ﻭ ﺧﺮﺍﺳــﺎﻥ ﺭﺿــﻮﻯ ﺑﺎ 87 ﻛﺘﺎﺑﻔﺮﻭﺷــﻰ ﺗﻮﺍﻧﺴــﺖ 54ﻫــﺰﺍﺭ ﻭ 672 ﻧﺴــﺨﻪ ﻛﺘــﺎﺏ ﺭﺍ ﺑــﻪ 17 ﻫﺰﺍﺭ ﻭ 26 ﻧﻔﺮ ﺑﻔﺮﻭﺷــﺪ ﻭ ﺩﺭ ﺟﺎﻳــﮕﺎﻩ ﺩﻭﻡ ﭘﺮﻓﺮﻭﺵﺗﺮﻳﻦ ﺍﺳــﺘﺎﻥﻫﺎ ﻗﺮﺍﺭ ﮔﻴﺮﺩ. ﻫﻤﭽﻨﻴﻦ ﺍﺳــﺘﺎﻥ ﺍﺻﻔﻬﺎﻥ ﺑﺎ 103 ﻛﺘﺎﺑﻔﺮﻭﺷــﻰ ﻭ ﻓﺮﻭﺵ 30 ﻫﺰﺍﺭ ﻭ 172 ﻧﺴﺨﻪ ﻛﺘﺎﺏ ﺑﻪ 13 ﻫﺰﺍﺭ ﻭ 323 ﻧﻔﺮ ﺩﺭ ﺟﺎﻳﮕﺎﻩ ﺳــﻮﻡ ﺍﻳﻦ ﻓﻬﺮﺳﺖ ﻗﺮﺍﺭ ﮔﺮﻓﺘﻪ ﺍﺳﺖ.

ﺍﺟــﺮﺍﻯ ﻃﺮﺡ ﭘﺎﻳﻴﺰﻩ ﻛﺘﺎﺏ ﺑﺎ ﺷــﻌﺎﺭ »ﻫﺮ ﻭﺭﻗﺶ ﺩﻓﺘﺮﻳﺴــﺖ... « ﺍﺯ 2 ﺁﺫﺭ ﺁﻏﺎﺯ ﺷــﺪﻩ ﺍﺳــﺖ. ﺍﺯ ﺑﻴﻦ 829 ﻛﺘﺎﺑﻔﺮﻭﺷــﻰ ﺗﺎﻳﻴﺪﻩ ﺷــﺪﻩ ﺩﺭ ﺍﻳﻦ ﻃﺮﺡ 633 ﻛﺘﺎﺑﻔﺮﻭﺷــﻰ ﺍﺯ ﻣﺮﺍﻛﺰ ﺍﺳﺘﺎﻥﻫﺎ ﻭ 196 ﻛﺘﺎﺑﻔﺮﻭﺷﻰ ﺍﺯ ﺷﻬﺮﺳــﺘﺎﻥﻫﺎ ﻋﻀﻮ ﻃﺮﺡ ﺷــﺪﻩﺍﻧﺪ. ﻋﻼﻗﻪﻣﻨﺪﺍﻥ ﻭ ﺧﺮﻳــﺪﺍﺭﺍﻥ ﻛﺘﺎﺏ ﺑــﺎ ﻫﻤﺮﺍﻩ ﺩﺍﺷــﺘﻦ ﻛﺎﺭﺕ ﻣﻠﻰ ﻣﻰﺗﻮﺍﻧﻨﺪ ﺑﺎ ﻣﺮﺍﺟﻌﻪ ﺑﻪ ﻛﺘﺎﺑﻔﺮﻭﺷﻰﻫﺎﻯ ﻋﻀﻮ ﻃﺮﺡ )ﺑــﻪ ﻣﺪﺕ 20 ﺭﻭﺯ ﺑﺮﺍﻯ ﻣﺮﺍﻛﺰ ﺍﺳــﺘﺎﻥﻫﺎ ﻭ ﺑﻪﻣﺪﺕ 30 ﺭﻭﺯ ﺑــﺮﺍﻯ ﺷﻬﺮﺳــﺘﺎﻥﻫﺎ( ﺍﺯ ﺗﺨﻔﻴﻒ 20 ﺗﺎ 25 ﺩﺭﺻــﺪﻯ ﺧﺮﻳﺪ ﻛﺘﺎﺏ ﺗﺎ ﺳــﻘﻒ 100 ﻫﺰﺍﺭ ﺗﻮﻣﺎﻥ ﺍﺳﺘﻔﺎﺩﻩ ﻛﻨﻨﺪ.

ﺍﺳﺘﻘﺒﺎﻝ ﺍﺯ ﻃﺮﺡ ﭘﺎﻳﻴﺰﻩ ﻛﺘﺎﺏ ﺩﺭ ﺷﻬﺮﻫﺎﻯ ﺩﻳﮕﺮ ﻏﻴــﺮ ﺍﺯ ﺗﻬﺮﺍﻥ ﺑﻪ ﺣﺪﻯ ﺑﻮﺩﻩ ﻛﻪ ﻣﺪﻳﺮ ﺷــﻬﺮ ﻛﺘﺎﺏ ﻣﺸــﻬﺪ ﺧﻮﺍﺳﺘﺎﺭ ﺍﻓﺰﺍﻳﺶ ﺍﻋﺘﺒﺎﺭ ﺑﺮﺍﻯ ﺣﻀﻮﺭ ﺑﻴﺸﺘﺮ ﻣﺮﺩﻡ ﺩﺭ ﺍﻳﻦ ﻃﺮﺡﻫﺎ ﺷﺪ.

ﻣﺪﻳﺮ ﺷــﻬﺮﻛﺘﺎﺏ ﻣﺸﻬﺪ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﻭﻳﮋﮔﻰﻫﺎﻯ ﻃــﺮﺡ ﭘﺎﻳﻴــﺰﻩ ﻛﺘﺎﺏ، ﮔﻔــﺖ: ﺩﺭ ﻣــﺪﺕ 10 ﺭﻭﺯ ﺍﺯ ﺑﺮﮔــﺰﺍﺭﻯ ﺩﻭﻣﻴﻦ ﺩﻭﺭﻩ ﻃﺮﺡ ﭘﺎﻳﻴﺰﻩ ﻛﺘﺎﺏ، ﺷــﺎﻫﺪ ﺍﺳــﺘﻘﺒﺎﻝ ﺧﻮﺑﻰ ﺍﺯ ﺳــﻮﻯ ﻣﺮﺩﻡ ﻣﺸــﻬﺪ ﺑﻮﺩﻳﻢ ﻭ ﺑﻴﺸــﺘﺮﻳﻦ ﻓﺮﻭﺵ ﻛﺘﺎﺏﻫﺎ ﺑﻪ ﺁﺛــﺎﺭ ﺣﻮﺯﻩ ﻛﻮﺩﻙ ﻭ ﻧﻮﺟﻮﺍﻥ ﻭ ﺍﺩﺑﻴﺎﺕ ﺍﺧﺘﺼﺎﺹ ﺩﺍﺷﺘﻪ ﺍﺳﺖ.

ﺍﺑﺮﺍﻫﻴــﻢ ﺑﺎﻻﭘــﮋﻭﻩ ﺑﺎ ﺍﺷــﺎﺭﻩ ﺑﻪ ﺍﺛــﺮﺍﺕ ﺑﺮﮔﺰﺍﺭﻯ ﻃﺮﺡﻫــﺎﻯ ﻓﺼﻠﻰ ﻛﺘﺎﺏ ﺩﺭ ﻋﻼﻗﻪﻣﻨــﺪﻯ ﻣﺮﺩﻡ ﺑﻪ ﻛﺘﺎﺑﺨﻮﺍﻧﻰ، ﻋﻨﻮﺍﻥ ﻛﺮﺩ: ﺩﺭ ﺑﺮﺧﻮﺭﺩ ﺑﺎ ﻣﺮﺩﻡ ﻣﺘﻮﺟﻪ ﺷﺪﻩﺍﻡ ﻛﻪ ﺭﺷﺪ ﻭ ﺗﻮﺳــﻌﻪ ﻛﺘﺎﺑﻔﺮﻭﺷﻰ ﺍﺯ ﻣﻄﺎﻟﺒﺎﺕ ﺟــﺪﻯ ﺁﻧﻬﺎ ﺍﺳــﺖ ﻭ ﺍﺟــﺮﺍﻯ ﻃﺮﺡﻫــﺎﻯ ﺣﻤﺎﻳﺘﻰ ﻭ ﻓﺼﻠــﻰ ﺯﻣﻴﻨــﻪﺍﻯ ﺑــﺮﺍﻯ ﺭﺷــﺪ ﻛﺘﺎﺑﻔﺮﻭﺷــﻰﻫﺎ ﺍﺳﺖ.

ﻭﻯ ﻫﻤﭽﻨﻴﻦ ﺩﺭﺑﺎﺭﻩ ﺗﺎﺛﻴﺮﺍﺕ ﺍﺟﺮﺍﻯ ﺍﻳﻦ ﻃﺮﺡ ﺑﺮ ﻓﻌﺎﻟﻴﺖ ﻛﺘﺎﺑﻔﺮﻭﺷــﺎﻥ، ﻳﺎﺩﺁﻭﺭ ﺷﺪ: ﻣﻮﺟﻰ ﻛﻪ ﻃﺮﺡ ﻓﺼﻠــﻰ ﻛﺘﺎﺏ ﺩﺭ ﻣﺪﺕ 20 ﺭﻭﺯ ﺩﺭ ﻛﺘﺎﺑﻔﺮﻭﺷــﻰﻫﺎ ﻭ ﺻﻨﻌﺖ ﻧﺸــﺮ ﻛﺸــﻮﺭ ﺍﻳﺠﺎﺩ ﻣﻰﻛﻨﺪ، ﺑﺴﻴﺎﺭ ﺧﻮﺏ ﻭ ﻣﺜﺒﺖ ﺍﺳــﺖ ﺯﻳﺮﺍ ﺩﺳــﺖﺍﻧﺪﺭﻛﺎﺭﺍﻥ ﺍﻳﻦ ﺣﻮﺯﻩ ﺍﺯ ﻓﻌﺎﻻﻥ ﺻﻨﻌﺖ ﻧﺸﺮ ﻛﺸــﻮﺭ ﻫﺴﺘﻨﺪ ﻛﻪ ﺑﻪ ﺣﻤﺎﻳﺖ ﺑﻴﺸﺘﺮﻯ ﺑﺮﺍﻯ ﺍﺩﺍﻣﻪ ﺣﻴﺎﺕ ﺧﻮﺩ ﻧﻴﺎﺯ ﺩﺍﺭﻧﺪ.

ﻭﻯ ﻳﺎﺩﺁﻭﺭ ﺷــﺪ: ﺍﻣﻴﺪﻭﺍﺭﻳﻢ ﺷــﺮﺍﻳﻄﻰ ﭘﻴﺶﺑﻴﻨﻰ ﺷــﻮﺩ ﻛﻪ ﺍﻋﺘﺒﺎﺭ ﻛﺘﺎﺑﻔﺮﻭﺷﻰﻫﺎ ﺍﻓﺰﺍﻳﺶ ﭘﻴﺪﺍ ﻛﻨﺪ. ﺍﺯ ﺁﻧﺠﺎﻳﻰ ﻛﻪ ﺍﻋﺘﺒﺎﺭ ﻫﺮ ﻛﺘﺎﺑﻔﺮﻭﺷــﻰ ﺑﻪ ﻣﻴﺰﺍﻥ ﻣﺘﺮﺍژ ﺁﻥ ﺍﺳﺖ ﻭ ﺍﮔﺮ ﺍﻋﺘﺒﺎﺭ ﺁﻧﻬﺎ ﺑﻪ ﭘﺎﻳﺎﻥ ﺑﺮﺳﺪ ﻧﻤﻰﺗﻮﺍﻧﻨﺪ ﻛﺘــﺎﺏ ﺑﻴﺸــﺘﺮﻯ ﺑﻔﺮﻭﺷــﻨﺪ، ﮔﺎﻫــﻰ ﺩﺭ ﻣﺮﺍﺟﻌﻪ ﻣﺸﺘﺮﻳﺎﻥ ﺑﻪ ﻣﺸــﻜﻞ ﺑﺮﻣﻰﺧﻮﺭﻳﻢ ﻭ ﻧﻤﻰﺩﺍﻧﻴﻢ ﺑﺎﻳﺪ ﭼﻪ ﺟﻮﺍﺑﻰ ﺑﻪ ﺁﻧﻬﺎ ﺑﺪﻫﻴﻢ.

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