Ap­ple ac­quires German eye track­ing firm sen­soMo­toric in­stru­ments

Tehran Times - - TECHNOLOGY -

At its World­wide De­vel­op­ers Con­fer­ence ear­lier this month, Ap­ple made clear it’s se­ri­ous about the aug­mented re­al­ity biz with the re­lease of ARKit, a plat­form for cre­at­ing AR ex­pe­ri­ences on the iPhone and iPhone.

The iPhone maker has ac­quired Sen­soMo­toric In­stru­ments, a German maker of eye-track­ing glasses as well as tech­nol­ogy for vir­tual re­al­ity gog­gles. Ap­ple con­firmed the ac­qui­si­tion in an email to CNET.

Sen­soMo­toric de­vel­ops tech­nol­ogy for a va­ri­ety of uses, in­clud­ing clin­i­cal re­search, lin­guis­tics, phys­i­cal train­ing and AR, which mixes dig­i­tal and real-world images. The com­pany’s Eye Track­ing glasses can record a per­son’s nat­u­ral eye move­ments, po­ten­tially use­ful for ath­letes work­ing to im­prove their eye­hand co­or­di­na­tion. Its tech­nol­ogy for vir­tual re­al­ity hand­sets could help re­duce mo­tion sick­ness.

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