CHTHO high­lights on­line hand­i­crafts trade

Tehran Times - - HERITAGE & TOURISM -

TEHRAN — The Cul­tural Her­itage, Tourism and Hand­i­crafts Or­ga­ni­za­tion urges ex­porters and hand­i­crafts re­tail­ers to take the best use of on­line mar­ket­ing.

“A syn­ergy be­tween the are­nas of hand­i­crafts, mass me­dia and soft­ware pro­grams can lead us to bound­less on­line busi­nesses with the globe,” said Pouya Mah­moudian who pre­sides over the CHTHO ex­ports de­part­ment.

She made the re­marks in an ad­dress to a con­fer­ence on global on­line hand­i­crafts re­tail­ing mar­ket, which was held at the CHTHO head­quar­ters in Tehran on Sun­day. “Be on­line and sell glob­ally” was adopted as the theme for the event.

“By dig­ging into elec­tronic com­merce we would be­come closer to world mar­kets, as In­dia and China have taken the ini­tia­tive be­fore, which re­sulted in ex­ert­ing more in­flu­ence over such mar­ket­places,” she high­lighted.

Mah­moudian added: “To claim the coun­try’s share of re­tail trade, the hand­i­crafts or­ga­ni­za­tion has en­tered into a con­tract with Zoodel, an Ira­nian in­ter­na­tional post com­pany.”

The CHTHO warmly wel­comes any other com­pa­nies and the pri­vate sec­tor to join hand in this re­gard, she added.

In an in­ter­view with the Tehran Times, CHTHO Deputy Di­rec­tor Bah­man Nam­var-Mot­laq urged me­dia to as­sume an ex­tended role in pro­mot­ing the “proper us­age” of na­tional hand­i­crafts.

Hand­i­crafts ex­ports from Iran hit a record high over the first four months of the cur­rent Ira­nian cal­en­dar year (March 21-July 22, 2017) with 45.4 per­cent growth in com­par­i­son to the same pe­riod last year, the or­ga­ni­za­tion an­nounced in Septem­ber.

Over the past cou­ple of years, dozens of high-qual­ity Ira­nian hand­i­crafts have been hon­ored with the UNESCO Seal of Ex­cel­lence.

Ira­nian pot­ter­ies metic­u­lously in­laid with enamel

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