Driv­ing Sales

Tehran Times - - WOMEN - (Source: ir­lan­guage.com)

A: All right, peo­ple. We’re hold­ing this meet­ing to­day be­cause we’ve got to do some­thing about our sales, and we need to do it NOW! I want con­crete so­lu­tions. How do you in­tend to drive sales? Roger?

B: Well, in fact, we’re the most ex­pen­sive in the mar­ket, so maybe we need to lower our prices to match the com­peti­tors? A: Lower our prices? Not very cre­ative. It’ll never fly with Swan. What kind of think­ing is that? Geez. Any­body else have a bet­ter plan? Natalie?

C: Um, per­haps, um, a sales pro­mo­tion. Maybe a two-for-one of­fer, or some­thing like that!

A: What? That’s the same thing. Bad idea. Re­ally bad idea. Dam­mit peo­ple come on! Think! The CEO will be here any minute. D: Do we have any ideas yet?

C: Yes Mr. Swan, we were kind of con­sid­er­ing a two-for-one of­fer to get more com­pet­i­tive.

D: A two-for-one pro­mo­tion? Hmm. I kind of like the sound of that. It sounds like some­thing we should con­sider.

A: Yeah, ex­actly. Just what I was think­ing! In fact, that’s a bril­liant idea! I’m glad we thought of that. Very cre­ative.

Key vo­cab­u­lary con­crete so­lu­tions: a real or spe­cific so­lu­tion to a prob­lem drive sales: in­crease sales in the mar­ket: in the in­dus­try to match the com­peti­tors: be the as good as or bet­ter than oth­ers com­pa­nies in the same in­dus­try com­peti­tor: a per­son, team, com­pany etc. that is com­pet­ing with an­other will never fly: will not work, will not be ap­proved pro­mo­tion: some­thing done to make peo­ple aware of a prod­uct two for one: two items for the price of one item be here any minute: will ar­rive very soon to con­sider: think­ing about com­pet­i­tive: as good as or bet­ter than oth­ers of the same type bril­liant: ex­cel­lent

Sup­ple­men­tary vo­cab­u­lary win sales: make sales suc­cess­fully sales strat­egy: plans for a com­pany’s sales ac­tiv­i­ties sales cy­cle: the process a cus­tomer goes though when de­cid­ing to buy a prod­uct to out­sell: to sell more than oth­ers cus­tomer loy­alty: when a cus­tomer buys the same brand over and over

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