A: All right, people. We’re holding this meeting today because we’ve got to do something about our sales, and we need to do it NOW! I want concrete solutions. How do you intend to drive sales? Roger?
B: Well, in fact, we’re the most expensive in the market, so maybe we need to lower our prices to match the competitors? A: Lower our prices? Not very creative. It’ll never fly with Swan. What kind of thinking is that? Geez. Anybody else have a better plan? Natalie?
C: Um, perhaps, um, a sales promotion. Maybe a two-for-one offer, or something like that!
A: What? That’s the same thing. Bad idea. Really bad idea. Dammit people come on! Think! The CEO will be here any minute. D: Do we have any ideas yet?
C: Yes Mr. Swan, we were kind of considering a two-for-one offer to get more competitive.
D: A two-for-one promotion? Hmm. I kind of like the sound of that. It sounds like something we should consider.
A: Yeah, exactly. Just what I was thinking! In fact, that’s a brilliant idea! I’m glad we thought of that. Very creative.
Key vocabulary concrete solutions: a real or specific solution to a problem drive sales: increase sales in the market: in the industry to match the competitors: be the as good as or better than others companies in the same industry competitor: a person, team, company etc. that is competing with another will never fly: will not work, will not be approved promotion: something done to make people aware of a product two for one: two items for the price of one item be here any minute: will arrive very soon to consider: thinking about competitive: as good as or better than others of the same type brilliant: excellent
Supplementary vocabulary win sales: make sales successfully sales strategy: plans for a company’s sales activities sales cycle: the process a customer goes though when deciding to buy a product to outsell: to sell more than others customer loyalty: when a customer buys the same brand over and over