Blockchain-based Airbnb ri­val has cut world ho­tel pric­ing by 20 per­cent

Tehran Times - - HERITAGE & TOURISM -

Lockchain (LOC) is the only blockchain com­pany that has been aim­ing and suc­ceed­ing at pro­vid­ing peo­ple with sta­tis­ti­cally sig­nif­i­cant dis­counts from book­ing prices. This Euro­pean com­pany is quickly gain­ing trac­tion by pro­vid­ing their clients with a work­around for the ex­or­bi­tant com­mis­sions that in­crease the ho­tel prices with (+20 per­cent on av­er­age) of­fered by book­ing oli­gop­o­lists such as Agoda, Book­ing.com and Airbnb.

Just re­cently the team at Lockchain has an­nounced that they were able to suc­cess­fully cut ho­tel prices all over the world by an av­er­age of 20 per­cent, some­times even more. Seems like Lockchain is not only talk­ing the talk, but walk­ing the walk as well.

They’ve es­tab­lished them­selves

Now that they’ve suc­ceeded in gain­ing a sig­nif­i­cant amount of the en­tire in­dus­tries’ ho­tel and prop­erty port­fo­lio, it’s time to put their prom­ises to a fair anal­y­sis. Cut­ting out mid­dle­men and in­ter­me­di­aries, they’ve promised to be 20 per­cent cheaper than any of their cur­rent mar­ket com­peti­tors. Let’s do some price analy­ses and see how well they are per­form­ing so far.

All re­sults are based on the data in the fol­low­ing spread­sheet, which is open for any­one to peer re­view. More than 800 ho­tels are com­pared in the doc­u­ment, di­vided over Asia, Europe and the United States of Amer­ica. Ho­tels that are rated 5, 4 or 3 stars are in­cluded. Point of view is based on Book­ing.com’s cheap­est room, then com­pared to Agoda and Lockchain. In their fig­ures, they use the av­er­age of all ho­tels listed within one city or re­gion.

Asia: Four to 25 per­cent av­er­age cheaper

With a pop­u­la­tion of over four bil­lion peo­ple, Asia is a truly big des­ti­na­tion. Tak­ing in ac­count their cur­rent eco­nomic boom and so­cial growth, they will be­come one of the largest travel des­ti­na­tions for work or leisure in the up­com­ing decades.

Of­fer­ing prime lo­ca­tions in Tokyo, Bangkok, Bali and more Lockchain has al­ready se­cured an im­por­tant part of the mar­ket with their part­ner­ships. Be­ing be­tween 25 to 29.5 per­cent cheaper than their com­peti­tors in Tokyo and Bali, they cre­ate an in­ter­est­ing of­fer for any­one will­ing to ex­pe­ri­ence Asian cul­ture or look­ing for an op­por­tu­nity to be­come part of Asia’s grow­ing econ­omy.

Mid­dle-East and Tur­key: 11 to 20 per­cent av­er­age cheaper

Al­most al­ways warm in the Mid­dle-East, it’s a per­fect lo­ca­tion to get away from the cold and harsh win­ters you ex­pe­ri­ence al­most ev­ery­where else in the world. Qatar and Dubai are the epi­cen­ter of mid­dle-eastern cul­ture and are a must ex­pe­ri­ence for ev­ery­one.

Closer to Europe, Tur­key, can still be con­sid­ered nicely warm with av­er­age tem­per­a­tures vary­ing be­tween six to 24 de­grees cel­cius win­ter to sum­mer. Hit­ting the 20 per­cent cheaper mar­gin in Tur­key is some­thing Lockchain is es­pe­cially proud of, as it is one of the more fa­mous hol­i­day lo­ca­tions for Euro­peans.

Europe: Around 17 per­cent av­er­age cheaper

We can­not talk about cul­tures around the globe with­out men­tion­ing Europe. The beauty of Europe is in the vast va­ri­ety of cul­tures; move 300 kilo­me­ters in any di­rec­tion and you’ll find your­self in a com­pletely dif­fer­ent en­vi­ron­ment. Many for­eign­ers and Euro­peans alike start a round-trip in Europe to catch as many cities in as small amount of time as pos­si­ble. With fairly cheap flights be­tween cities and coun­tries in Europe, the big­gest ex­pense has al­ways been ac­com­mo­da­tion.

For those kind of explorers who love to hop coun­tries, Lockchain takes away a big hur­dle of ex­pen­sive lo­ca­tions and free the ex­plorer to truly fo­cus on what he loves most: Cap­tur­ing the ro­mance in Paris, par­ty­ing in Ger­many, lay­ing on the coasts of Croa­tia and drink­ing beers in Eastern Europe. Life’s too short not to catch it all, the guys at Lockchain will help you achieve it. A steady 17 per­cent cheaper av­er­age all around Europe shows they are on the right track. The most favourable tourist spots give even bet­ter re­sults: Paris 27 per­cent, Am­s­ter­dam 18 per­cent and Rome 31 per­cent cheaper.

United States of Amer­ica: 22 to 25 per­cent cheaper

By far the big­gest travel lo­ca­tion is the US. Not be­cause of their in­ter­est­ing of­fer of cities, wide range of beau­ti­ful na­ture, in­ter­est­ing de­sign of ar­chi­tec­ture and vast amount of cul­tural hotspots. Al­though they surely con­trib­ute, they are not the prime rea­son of Amer­ica’s im­por­tance in the on­line book­ing in­dus­try. Amer­i­cans tend to travel more in­bound than out­side of the US, spend­ing a large part of their time in US ho­tels and prop­er­ties for busi­ness or leisure.

With the global ho­tel in­dus­try val­ued at close to $500 bil­lion for 2015 and ex­pect­ing to grow to one tril­lion in 2020, Amer­ica’s own in­dus­try takes two fifths of that value in ac­count. That makes Amer­ica the num­ber one mar­ket for on­line book­ing com­pa­nies look­ing to of­fer real value. Pen­e­trat­ing this mar­ket has been a real strate­gic ben­e­fit for Lockchain, en­abling a steady amount of book­ings on the plat­form. With a range be­tween 22 and 25 per­cent cheaper over a large of­fer of ho­tels and prop­er­ties they’ve se­cured their tar­get in this mar­ket.

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