Ira­nian startup waves magic wand to run er­rands

Tehran Times - - TECHNOLOGY - By Setareh Behroozi

Some days you feel that you need more than 24 hours to han­dle pa­per­work, run er­rands and carry out chores! Or imag­ine you should process a pa­per­work in an­other city, when you don’t have time to travel or it is hard for you to so­journ in a city you have never been be­fore.

These days you may look for some­one to fol­low your works. This is a wish, which Nina Nikoobakht, the founder of a startup, ful­fills.

The startup for your er­rands

The Ira­nian startup is now giv­ing ser­vices in han­dling pa­per­work and some er­rands in Tehran. It cov­ers the af­fairs re­lated to in­sur­ance, re­quired pa­per­work for univer­sity stu­dents and ad­min­is­tra­tive bu­reau­cracy fol­low-up works.

The startup plat­form con­nects you with skilled man­power to help you with er­rands, so you can be more pro­duc­tive, ev­ery day.

Ac­tu­ally we pro­vide a ser­vice for all er­rands done by fully vet­ted man­power, who are most of the time univer­sity stu­dents, re­tired em­ploy­ees and those who are in­ter­ested in fol­low­ing up er­rands, startup founder Nina said.

She said that some spe­cial buy­ing and medicine are amongst their ser­vices al­ready.

“For ex­am­ple the startup of­fers ser­vices to those cus­tomers in other Ira­nian cities who want to buy some­thing in Tehran without trav­el­ing to the city.

The trust of our cos­tumer and the qual­ity of our ser­vices are of high pri­or­ity for us, she said. Hence, all man­power un­dergo ex­ten­sive back­ground and iden­tity checks, she added.

The cos­tumer reg­is­ters his or her er­rand on the web­site with de­tails on time and lo­ca­tion and one of the man­power will be as­signed to do it. The cus­tomer is in­formed about the pro­ce­dure via the web­site.

The busi­ness aims to save time and en­ergy of cus­tomers, which is wasted by stand­ing in line and com­mut­ing and to cre­ate time for plea­sure ac­tiv­i­ties like be­ing with fam­i­lies and do fa­vorite things, more im­por­tant to have a re­lax mind.

“Ac­tu­ally things are start­ing to fall into place and we plan to ex­pand our startup in other cities and also add some ser­vices in near fu­ture,” she said.

“Our tar­get so­ci­ety is com­posed of peo­ple who don’t have enough time, ca­pa­bil­ity or in­for­ma­tion about run­ning an er­rand, which in­cludes el­der peo­ple and those who are very busy,” she ex­plained.

Al­though most of pa­per­work have not very clear cut frame­work and time and cost may be changed dur­ing the process, Nina added.

Re­gard­ing some eco­nomic prob­lems Ira­nian deals with these days, she said that her startup chal­lenges to as­sign fair price for the ser­vices, she said.

A woman who wishes to make peo­ple feel bet­ter

Born in Is­fa­han, Nina, 30, has a mas­ter’s de­gree in chem­i­cal en­gi­neer­ing and had a suc­cess­ful ca­reer in her pro­fes­sion.

“How­ever I came to con­clu­sion that I didn’t want to con­tinue my life as an em­ployer and want to ex­plore other worlds as an en­tre­pre­neur,” she said in an in­ter­view with the Tehran Times.

“Grad­u­ally I at­tended startup events and some cour­ses in or­der to find my new way of life,” she said.

Her ad­ven­ture was com­pleted with her mi­gra­tion from Is­fa­han to Tehran.

“You know, I be­lieve that there are a lot of works that you can do in other cities than Tehran but Tehran is the cra­dle of star­tups in Iran,” she said.

In Tehran, the en­trepreneur­ship ecosys­tem is stronger than other re­gions, she be­lieved. She said that her fam­ily dis­agreed with her de­ci­sion.

“They asked me to think twice about chang­ing my job. They thought that if I changed my ca­reer I would lost all years of study­ing and pro­fes­sional work­ing. How­ever it is not true, I use all the ex­pe­ri­ence and knowl­edge achieved dur­ing those days in my new job,” she added.

“How­ever I al­ways wish to be in touch with dif­fer­ent peo­ple and can pro­vide a ser­vice to make peo­ple feel bet­ter,” she added.

She said that she wrote down her ideas in a note­book and then thought about them to make them came true.

With the help of her hus­band Me­hdi Pishghadam, a small team con­ducted re­search for run­ning the startup dur­ing the pre­vi­ous Ira­nian cal­en­dar year 1396 (ended March 20, 2018) and it of­fi­cially be­gan its work in March 2018.

An em­ployer who turned into an en­tre­pre­neur

One should re­move many ob­sta­cles to turn into an en­tre­pre­neur. Ac­tu­ally, the for­ma­tion and grow­ing of a lit­tle busi­ness is a hard work, Nina said.

“I can name the mo­ti­va­tion, per­se­ver­ance and in­ter­est as great el­e­ments, which can help you to be a suc­cess­ful en­tre­pre­neur,” she said.

Study, study and study… this is one of the main keys to be a suc­cess­ful en­tre­pre­neur. Read­ing books on re­lated is­sues, hav­ing knowl­edge about en­trepreneur­ship ecosys­tem of Iran, be­ing ac­quainted to peo­ple who run star­tups are great for be­gin­ning an en­trepreneur­ship project, she sug­gested.

Be­ing an en­tre­pre­neur gives you a chance to build the busi­ness you like and then sit back and re­lax and en­joy your own busi­ness, she con­cluded.

Nina Nikoobakht, founder of the startup, presents her work to cus­tomers

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