Er­bil’s grow­ing fash­ion in­dus­try is giv­ing us some­thing to smile about!

The Kurdish Globe - - CULTURE -

Fash­ion is trans­form­ing this an­cient city, and young peo­ple are ea­ger to ex­press them­selves through fash­ion.

Who would have thought that one day this city would spend mil­lions of dol­lars fol­low­ing fash­ion trends? I don’t think many imag­ined the pos­si­bil­ity of this city reach­ing this stage. New malls are pop­ping up at ev­ery junc­tion, and with in­ter­na­tional re­tail com­pa­nies fran­chis­ing, we’re see­ing a huge num­ber of brand stores open up lo­cally. Fash­ion is now part of our lives, from our Univer­sity cam­puses to our work­places. It is a way of ex­press­ing our­selves, and boost­ing our self-es­teem.

Kur­dish econ­omy is boom­ing, with in­vest­ment from in­ter­na­tional com­pa­nies rang­ing from re­tail to other ar­eas. This has cre­ated an en­vi­ron­ment where young peo­ple have the abil­ity to choose from a wide range of brands, and shops. In the past, Kur­dish peo­ple could not af­ford to choose from dif­fer­ent brands, as they do now. There are many rea­sons for this such as greater job op­por­tu­ni­ties, higher salaries, and more av­enues

For a very long time Kur­dish peo­ple were un­able to be a key player in the fash­ion world, and we’re still lag­ging be­hind. This is be­cause his­tor­i­cally Kur­dish peo­ple were fight­ing to sur­vive. Through­out our his­tory, we’ve com­bat­ted re­pres­sive regimes, and this is why Kur­dis­tan was un­able to progress. This has changed now be­cause South­ern Kur­dis­tan is rel­a­tively safe, and peo­ple are de­mand­ing higher qual­ity of prod­ucts.

Fash­ion has be­come so in­stru­men­tal in our lives that even our tra­di­tional folk­lore dresses are now be­ing af­fected by it. There are new fab­rics be­ing sold on a weekly, if not daily ba­sis that high­light the lat­est ‘trends’. In the past cou­ple of months, Swarovski gems on tra­di­tional folk­lore dresses have be­come a fa­vorite, although quite pricey.

Tip of the week: Be sure to stock up for next year, ma­jor brands are now putting their win­ter col­lec­tion on sale.

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