The In­crease in Online Clas­si­fieds

Peo­ple are look­ing for eas­ier ways of sell­ing and buy­ing what they want

The Kurdish Globe - - NEWS - By Zakaria Muhammed

Post­ing and ad­ver­tis­ing for prod­ucts are in­creas­ing dra­mat­i­cally in the Kur­dis­tan Re­gion, as sev­eral web­sites pro­vide con­sumers with free clas­si­fied post­ing ser­vices.

In the past, if some­one had a prod­uct, ser­vice or mes­sage they wanted to bring to pub­lic at­ten­tion, they used tra­di­tional meth­ods such as print ad­ver­tis­ing, di­rect mail, ra­dio or and tele­vi­sion ad­ver­tis­ing to do so. Th­ese meth­ods are still ef­fec­tive, but are both time-con­sum­ing and ex­pen­sive.

Clas­si­fied ad­ver­tis­ing is par­tic­u­larly com­mon in news­pa­pers and pe­ri­od­i­cals, both online and printed, which may be sold or dis­trib­uted free of charge. In­ter­net clas­si­fied ads are search­able and can fos­ter a greater sense of ur­gency as a re­sult of their daily struc­ture and their wider catch­ment au­di­ences. Be­cause of their self-polic­ing na­ture and low-cost struc­tures, free clas­si­fieds are pop­u­lar with com­pa­nies in­ter­na­tion­ally.

There are cur­rently sev­eral web­sites in the Kur­dis­tan Re­gion which ad­ver­tise items peo­ple want to buy and sell. The ser­vice might be in­ef­fec­tive for those who do not use the In­ter­net, but hun­dreds of thou­sands of younger peo­ple who are well ac­quainted with In­ter­net use are ben­e­fit­ing from the ser­vice.

Dasy2.com is the first web­site that posts clas­si­fied ads free of charge. The web­site was es­tab­lished in Fe­bru­ary 2012, and has ben­e­fit­ted from the ex­pe­ri­ence of such sites in Europe and Amer­ica.

Peo­ple can en­ter the web­site and cre­ate ac­counts, which they can ac­cess to post what they want to sell or buy. Houses, cars, prop­erty, fur­ni­ture, cell phones and jew­elry are just some of the items posted.

“We tested the ser­vice first to see if peo­ple like it, and found out that many peo­ple are in­ter­ested in the ser­vice,” said Re­band Mo­hammed, the web­site’s di­rec­tor.

Ac­cord­ing to Mo­hammed, over 28,000 peo­ple have cre­ated ac­counts which al­low them to freely post what they want to buy or sell on the web­site. The ser­vice has more than 24,000 fans on Face­book. With 30 000 hits a day, the Dasy2.com leads the way among ad­ver­tis­ing web­sites in the Kur­dis­tan Re­gion. Mo­hammed said that peo­ple nowa­days are look­ing for eas­ier ways of sell­ing and buy­ing things. Post­ing online, which costs noth­ing, is the eas­i­est way to sell ser­vices. “I’ve heard that our web­site has weak­ened car sales in auto show­rooms,” Mo­hammed di­vulged.

The web­site also pub­lishes po­si­tions va­cant for peo­ple search­ing for a job, and the ser­vice al­lows job searchers to ap­ply for jobs in both the pri­vate and pub­lic sec­tors.

When asked who funds the web­site, Mo­hammed an­swered “The web­site is not funded by any­one. Sev­eral com­pa­nies pay to ad­ver­tise their ser­vices on the web­site, and that is how we keep the web­site online.”

The web­site is the fifth most vis­ited site in the Kur­dis­tan Re­gion, and the 39th most vis­ited web­site in Iraq.

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