The Increase in Online Classifieds
People are looking for easier ways of selling and buying what they want
Posting and advertising for products are increasing dramatically in the Kurdistan Region, as several websites provide consumers with free classified posting services.
In the past, if someone had a product, service or message they wanted to bring to public attention, they used traditional methods such as print advertising, direct mail, radio or and television advertising to do so. These methods are still effective, but are both time-consuming and expensive.
Classified advertising is particularly common in newspapers and periodicals, both online and printed, which may be sold or distributed free of charge. Internet classified ads are searchable and can foster a greater sense of urgency as a result of their daily structure and their wider catchment audiences. Because of their self-policing nature and low-cost structures, free classifieds are popular with companies internationally.
There are currently several websites in the Kurdistan Region which advertise items people want to buy and sell. The service might be ineffective for those who do not use the Internet, but hundreds of thousands of younger people who are well acquainted with Internet use are benefiting from the service.
Dasy2.com is the first website that posts classified ads free of charge. The website was established in February 2012, and has benefitted from the experience of such sites in Europe and America.
People can enter the website and create accounts, which they can access to post what they want to sell or buy. Houses, cars, property, furniture, cell phones and jewelry are just some of the items posted.
“We tested the service first to see if people like it, and found out that many people are interested in the service,” said Reband Mohammed, the website’s director.
According to Mohammed, over 28,000 people have created accounts which allow them to freely post what they want to buy or sell on the website. The service has more than 24,000 fans on Facebook. With 30 000 hits a day, the Dasy2.com leads the way among advertising websites in the Kurdistan Region. Mohammed said that people nowadays are looking for easier ways of selling and buying things. Posting online, which costs nothing, is the easiest way to sell services. “I’ve heard that our website has weakened car sales in auto showrooms,” Mohammed divulged.
The website also publishes positions vacant for people searching for a job, and the service allows job searchers to apply for jobs in both the private and public sectors.
When asked who funds the website, Mohammed answered “The website is not funded by anyone. Several companies pay to advertise their services on the website, and that is how we keep the website online.”
The website is the fifth most visited site in the Kurdistan Region, and the 39th most visited website in Iraq.